OMORE 2017 New Product Release, "Zero To Zero" Life Lead The New Trend Of Wool Weaving

On the afternoon of August 24th, the new OMORE2017 theme show was in 2016 Guangdong.

Autumn is released on the stage of Guangzhou Liuhua exhibition and Trade Center.

The show, with its simple black and white layout, restored the pure source, and formed an interactive space under the collision of light and shadow with fashion.

OMORE was founded in 2014 by woollen designer Xiong Ying. As one of the few professional wool weaving brands in China, OMORE is committed to creating a simple, light and luxurious lifestyle, creating a personality and style for modern women.

To convey the new fashions of fashion, interpret modern women's pursuit of light luxury life, and uphold the fashionable and simple design language.

And in the design concept, pursue the "Jane minus" design, emphasizing "streamlining" to remove all unnecessary extravagant decoration, focus on "streamlining" to reduce the messy and cumbersome structure, and let the design return to the origin of minimalism.

This press conference, Xiong Ying, chooses the theme of "returning to zero", and it is also expressing the determination of "fashion returning to its source".

On the stage of 2016 Guangdong fashion week autumn, OMORE brings three series of more than 60 woolen garments to show a perfect visual sense of "return to zero" theme show.

OMORE uses a large area of neutral colors such as black, white and grey to create a simple sense of coolness in the new season. At the same time, the natural color and printing processing of Camel Brown, khaki, desert and earth colors are used to bring the warm feeling of the season to the occasion.

Simplicity itself is rational, so it is full of challenges in the presentation of fashion. OMORE's works in this season are all right in line proportion, outline balance, color selection and material collocation.

After the show, Xiong Ying, general manager of the brand, said in an interview with reporters that in order to highlight

The OMORE design team will devote a lot of time and energy to design every year, and its development team will even start developing new yarns to meet every design and development.

In this new product show, it also broke the traditional wool knitting method. It chose to integrate all kinds of woven fashion design and production techniques. In keeping with the gentle touch and texture of woolen garments, it eliminated and weakened the dull and dull feeling of the past woolen garments, and realized the fashion of wool weaving.

She admits that during this fashion week in Guangdong, she and her team have made a lot of efforts, not only hoping to present the brand appearance of OMORE, but also hoping to change the traditional view of the consumer on wool garments, so as to better recognize the unique charm of woolen garments.