• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    In Recent Years, The Performance Of UNIQLO Has Been Declining.

    2016/8/25 12:29:00 30

    Fast FashionClothingBrand

     UNIQLO profits plunged nearly 50%, who drove the "fast fashion" down the altar?

    Today, if there are not many large commercial complexes,

    Fast fashion

    clothing

    brand

    I'm embarrassed to call myself a shopping mall.

    However, in August 18th, UNIQLO parent Xun Marketing Group announced sales data from last November to August 2nd this year, and its pre tax profit plunged 46.4%.

    It was not only UNIQLO, but also H&M group and GAP group.

    [data]

    UNIQLO's pre tax profits plummeted nearly 50%

    But it is still hot in Zhengzhou

    UNIQLO, the once fashionable brand of fast fashion giant, has been declining in recent years.

    In August 18th, UNIQLO parent fast Marketing Co., Ltd. released data showing that from November last year to August 2nd this year, UNIQLO's operating income earned $1 billion 270 million, down 23% from the same period last year.

    The company's pre tax profits plummeted by 46.4% to 617 million dollars.

    It has been reported that UNIQLO has been in a state of declining performance for nearly three years.

    In February 29th, UNIQLO's 2015 half year financial year results showed that group net profit fell by 55.1%, the worst in 5 years.

    It's not just UNIQLO.

    In the first half of fiscal year 2016, the H&M group's pre tax profits plummeted by 22%. As of April 30th, GAP group's net sales fell by 6% to $3 billion 440 million, while it announced that it would close 75 other Old Navy and Banana Republic stores outside North America.

    Compared with the profit figures that have fallen sharply on the earnings report, fast fashion brands are booming in the Zhengzhou market.

    From the earliest China World Trade Center 360, the new world department store to Zhongyuan Wanda, 27 Wanda, and the newly opened commercial complexes such as the Mixc and David town in the past two years, fast fashion brands have been placed in a prominent position.

    Why? Because these brands can drain most.

    27 business circle, a responsible person in the shopping mall, said that the fast fashion brand's clothing renewal rate is very fast, the new product can be updated two times a week, and 20 minutes can design a clothing.

    "High speed, low volume, multi style, and low price are very attractive to young people. Shopping mall will be more inclined to introduce fast fashion brands under the premise of location and business area."

    [probe]

    Continuous terminal network expansion

    Or the main reason for the decline in profits.

    The continued expansion of terminal outlets may be the biggest reason for the sharp fall in profits of fast fashion brands.

    Fast fashion brands first entered China, which can be traced back to 2006. 2008~2012 is the fast fashion brand occupying the market for several years.

    From 2012 to June 2013, in just a year and a half, UNIQLO, ZARA, H&M and C&A added a total of 207 stores at whirlwind speed.

    In addition, the flagship store of fast fashion brand is getting bigger and bigger. UNIQLO's flagship store in Huaihailu Road, Shanghai, has an area of more than 8000 square meters from one to five stores. It is nicknamed "the flagship store of UNIQLO".

    According to recent data, the number of UNIQLO terminals in Japan has increased by 2 this year to 846, while the number of UNIQLO stores outside Japan has increased by 161 to 928.

    According to Sun Xun, a researcher at Utah international brand consulting (Beijing) Co., Ltd., there is a great risk for the continued expansion of UNIQLO to the global apparel industry. It also puts forward higher requirements for subsequent terminal management and brand differentiation.

    [probe]

    Price rises and blacklist

    In response to the decline in the performance of these fast fashion brands at different levels, the reporter consulted a number of practitioners in Zhengzhou's apparel industry, and the "Macroeconomic downturn" became the first reason we mentioned.

    Ask again more carefully, price rise, quality black list has become the most talked about.

    "The rest is not easy to say, but the quality of fast fashion brands is often a problem."

    Mainly for high-end customized boss Zhang said.

    Searching for the two key words of "fast fashion brand + quality" on the Internet will immediately find many related news. The names of many fast fashion brands have appeared on the unqualified list announced by government supervision departments such as quality inspection, industry and commerce.

    For example, in November 2015, the 60 batch of casual clothing products sampled by Shanghai Quality Supervision Bureau, GAP jeans, H&M casual wear and other 8 batches of products were unqualified, which involved many items such as perspiration fastness, water fastness and pH value.

    In addition, price rise has also become the reason why consumers are alienated from fast fashion brands.

    "Those who buy fast fashion brands are all price sensitive people. 399 or 499 yuan is acceptable, and 599 or 699 yuan will be hesitant."

    The rising prices of products are not to be ignored by the fast fashion brands.

    H&M, UNIQLO and many other brands have acknowledged the fact that the price increases. They attribute one of the reasons to the rise in human cost and operating costs.

    • Related reading

    Why Does Messi Store Close?

    market research
    |
    2016/8/25 11:04:00
    62

    Sports Brand Benefiting From Olympic Effects

    market research
    |
    2016/8/24 15:46:00
    74

    The Impact Of Discount Sales On Department Stores Is More And More Serious.

    market research
    |
    2016/8/24 11:39:00
    27

    Who Will Become A Super Businessman In The Three Years Of Tmall And Jingdong?

    market research
    |
    2016/8/18 18:19:00
    24

    Large Scale Cotton Picking This Year Is In Late 9.

    market research
    |
    2016/8/18 16:20:00
    26
    Read the next article

    Why Are Victoria&#39, S Secret Sports Products Becoming Cheaper And Cheaper?

    Victoria&#39, s Secret sports products are getting cheaper and cheaper. Its 2 competitors, Forever 21 and Lulu Lemon, have higher athletic underwear.

    主站蜘蛛池模板: 日本欧美成人免费观看| 亚洲精品无码久久毛片| 久久综合九色综合97免费下载 | 久久精品中文字幕无码| 丁香亚洲综合五月天婷婷| 欧美亚洲国产第一页草草| 男女交性永久免费视频播放| 日韩电影免费在线观看网站| 国产无遮挡又黄又爽免费视频| 亚洲一区二区三区欧美| 色老太婆bbw| 最近免费中文字幕大全高清10| 国产毛片哪里有| 久久精品国产99久久久| 搡女人免费免费视频观看| 激情图片小说网| 国内精品久久久久影视| 亚洲国产精品自产在线播放 | 麻豆精品国产免费观看| 欧美日韩一区二区三| 国产精品国产自线拍免费软件| 亚洲国产日韩女人aaaaaa毛片在线| 99麻豆久久久国产精品免费| 污污内射在线观看一区二区少妇| 国产麻豆精品在线观看| 亚洲国产欧美日韩精品一区二区三区| 怡红院成人在线| 国产精品VA在线播放| 免费一区区三区四区| eeuss影院机在线播放| 狠狠色噜噜狠狠狠狠网站视频| 在线电影一区二区三区| 厨房切底征服岳完整版| 久久久久久久久人体| 麻豆AV一区二区三区久久| 无码毛片视频一区二区本码| 午夜电影在线看| 99热精品在线播放| 欧美三级蜜桃2在线观看| 国产在线精品国自产拍影院同性| 久久99精品久久久久久|