How Does The Consumer Think That The Show Is Bought?

It is reported that the first use of the show is to buy.

The new series of merger show will be released in London on September 19th at 7:30 on the evening of 2017 London time. It will reduce the obvious seasonal style characteristics so as to achieve the demand of instant show.

Also known as the famous photographer Mario Testino, Burberry took the hard shots of the new series of shooting shows, the old man on the left hand page.

One of the craftsmen, named Piero Calosi, is also the plate maker of handbag "The Bridle".

But what exactly do consumers think of it? Verdict, a retail research firm, recently focused on clothing consumption.

A survey was launched, including the purchase of the show.

According to the report, 85.6% of the voters involved in the survey supported the show buying mode, saying that "under the current climate uncertainty situation is more reasonable, and they want to wear new models immediately"; 51.4% of voters expressed no interest in buying new products immediately.

The report also points out that the popularity of social media has shortened the life cycle of the fashion industry, which has created a growing demand for new products.

In addition, the real climate has prompted retailers to reconsider their strategies.

Although 75.6% of voters believe that there are many kinds of clothing available on the market and can meet different climate requirements, retailers are following the traditional seasonal strategy when promoting products.

For example, although the weather is still hot at present, most retailers are pushing the coat and jacket of autumn and winter.

In response to this, Verdict's report suggests that businesses can promote clothing products that are related to the current climate through social media, online content and store display. Instead of blindly following the old season system, brands such as Zara and Superdry can satisfy consumers' real demand for seasonal clothing through a strong production supply chain and a wide range of product lines. However, online retailers such as ASOS simply weaken the level of season and climate. Instead, they use editorial content to summarize current trends and promote their own products to attract consumers.

That is, the show buying mode may apply to some package accessories and evergreen classic products, but suppose the luxury brand believes that it can bring qualitative changes to the continuously depressed sales market.

After all, if the luxuries lose the whip on their hands, they will lose the weight of the so-called longing and desire.