Pierre Cardin Has Been Exposed For Many Times Because Of Quality Problems, Abuse Of Brand Authorization And Walk Down The Altar.

Recently, the Guangdong industrial and commercial bureau has distributed 120 units to 29 distributors in 6 cities and districts in Guangdong Province recently.

Products were sampled for inspection.

Among them, Pierre Cardan brand underwear produced by Qingdao carton Nelson apparel Co., Ltd. was exposed to fiber content and identification.

This is not the first time that Pierre Cardin has been exposed to quality problems. Pierre Cardin has repeatedly pursued the quality blacklist.

It is understood that Pierre Cardin fashion is the first international brand to enter the Chinese market, and has certain popularity in the Chinese market.

In the 80s of last century, Chinese people were proud of wearing Pierre Cardin's clothing.

Today, Pierre Cardin's frequent quality problems have also made the industry worry about its prospects.

Industry analysts said: "at present, Pierre Cardin has fallen to the three or four line of consumer recognition brand.

It is only a matter of time before we continue to do so, leaving the market and being forgotten by the market.

CEO Yang Dayun, an excellent international brand Cci Capital Ltd, said that too much authorized operation would make it hard to guarantee the overall quality of Pierre Cartan, and its brand gold content has also been shrinking in the minds of consumers.

For Pierre Cardin product quality problems and the company's response to problems, the reporter wrote to Pierre Cardin company, as of press release, the other side did not respond to this.

Multiple exposure

"Pierre Cardan has been having problems in the course of development."

Cheng Weixiong, senior observer and general manager of Shanghai Liang Qi Brand Management Co., Ltd.

Reporters combed the relevant information reported that in March 7th of this year, Pierre Cardin cashmere sweater due to cashmere content, pilling degree is not up to standard by the Liaoning Consumers Association exposure; 2015 Pierre Cardin a two Lapel lengthened pullover, after being exposed to washing products shrink obviously, the length shrinkage 3.4%, width shrinkage 6.3%, more than the national standard stipulated cashmere sweater relaxation size change rate of 5% standard; 2014, a black leather clothing due to tear force index failed to cause quality inspection disputes; August 2013 Pierre Cardin because of identification, ingredient content, dyeing fastness, pilling up to the standard requirements, Hunan province industry and Commerce Bureau exposure.

In the Chinese market, Pierre Cardan basically adopted the mode of brand authorization.

The consequence of this is that the quality of the product is difficult to be guaranteed because of the uneven customer level, and the high-end image of the brand is seriously damaged.

Excellent international brand Cci Capital Ltd CEO Yang Dayun said.

In addition, the low cost of illegal fines is also the reason why the product problems are frequently seen but repeated.

Alleged "net cast" authorization

As the first international brand to leave a fashion impression on Chinese people, Pierre Cardin once influenced the Chinese consumers in the 80s and 90s of last century.

According to media reports, Pierre Cardin's market share in China reached 40% in the last century of 90s.

Today, Pierre Cardin is no longer what he used to be.

In many garment industry practitioners, the main reason for Pierre Cardin, once expensive and luxury brand, to walk down the altar is his "net cast" authorized sales mode.

According to a number of media reports, in 2009, Pierre Cardin had only 24 agents in China. The brand was authorized to use over 800 products, including men's wear, denim clothing, children's wear, bags, ties, umbrellas, towels and so on. The total sales volume of these commodities is 1 billion 500 million dollars a year.

Today, reporters also see in their official website that there are 18 agents in four fields: Men's dress, men's leisure, women's wear and accessories.

Yang Dayun said: "in fact, in 70s and 80s, many international luxury brands, including Hermes, Chanel, Dior, Louis Weedon and so on, had used brand authorization to derive economic benefits, but eventually found that although the effect of the enterprise was magnified in a short time, it also made the impression of the brand in the minds of consumers severely damaged, so many international brands had taken the brand authorization back.

Although many enterprises now do empowerment, they will hold the power of product design and price making tightly on their hands, and make strict control on the quality of the products, so they can also control the value of the brand while earning the authorization.

The news that "the Chinese private enterprise bought Pierre Cardan" was once an example of the sale of brand ownership.

In July 2009, Sun Xiaofei, chairman of China Cardanro limited, bought the trademark rights of Pierre Cardan's leather goods, knitted, leather shoes and gloves in China with 37 million euros (about 370 million yuan).

The influence of over authorization has been reflected.

In recent years,

Many of its clothing has been identified quality problems, and its brand value has also been greatly reduced in the minds of consumers.

"It is only a matter of time before Pierre Cartan continues to do so, leaving the market and being forgotten by the market."

Yang Dayun said.