European Light Luxury Clothing Brand Overseas 818 Activities Are Hot
Since August 18th, we have welcomed 6th anniversary of overseas shopping platforms.
Ocean Wharf
Starting the "global discount season" Carnival campaign, selected goods from 68 countries, including the US, Europe and Asia Pacific, were sold out.
During the activity, the ocean wharf sold 94532 costumes, 34527 bags and 39554 pairs of shoes.
Among them, Gucci, LV, Prada and other international first-line brands are still the most popular among Chinese people. Anti season merchandise strikes against the list. European light luxury clothing brands and Australian rare gem opals are popular. 818, the first day opal sales are broken millions.
During the activity, the ocean terminal's official logistics, Behai international speed escort, signed from the overseas cargo station to the consumers to sign in. The average time limit in all areas was stable within 5 days, while the direct mail from Shanghai to the United States only takes 3 days, leading the whole industry to ensure that consumers receive the best goods at the fastest speed.
Selling 11624 pairs of underwear every day, France
Light extravagant dress
Become popular
46 masks per second are robbed, 498 coach bags are sold every day, and 11624 pants are sold out one day.
During the 818 activities of ocean wharf, China's sea consumption was amazing. Gucci, coach, lion, Prada, LV, Swisse, Burberry, MK, Pandora and Adidas became the ten most popular overseas brands. Among them, over 80% were high-end and international fashion brands, especially clothing, bags, shoes and other non-standard products.
As of August 24th, the 818 "global discounted sweep season" of ocean wharf had been flooded by millions of sea rush owners.
It is understood that during the 818 activities of the wharf, CalvinKlein, Vitoria's Secret two brands of underwear were sold off by consumers, selling 11624 pairs of underwear, and 75% of the buyers were women. One Miss Lin, who is a deep sea fan, is a loyal fan of Wei. He spent a lot of time on the ocean wharf anniversary. "298 yuan, 5 yuan is more cost-effective than the counter. Underwear is originally a consumable, and it is beautiful and comfortable," she said.
With the deepening of domestic consumers' awareness of overseas brands and the pursuit of personal preferences, Hai Tao's consumption is increasingly personalized and diversified. It is hard to satisfy the tastes of local consumers by too popular traditional bursting.
Take Europe as an example.
Gucci
The traditional luxury luxury brands such as LV have always been the trump card in Europe. What is unexpected is that the French luxury brands such as the 6th anniversary celebration, Maje, Sandro and so on are all flown red, especially Dongyu Zhou, Gao Yuanyuan, Lim Yoona and other Chinese and foreign celebrities are all wearing a dress Sandro, VIP discount price less than 1000 yuan, less than ten minutes online, sold out at the speed of light.
And Australia, which is always loved by consumers just like health care products and daily chemical products, its rare gem "opal" rose overnight. The first day's turnover exceeded 100 million, attracting a large number of jewels collectors to invest in Hai Tao.
In addition, including Turkey's magic lantern, the United Arab Emirates sandwich figs, Sweden's Baltic amber, Thailand latex pillow, some niche products with national characteristics and regional culture have attracted much attention in the activity.
While pursuing personal interest, the experience of Chinese people is becoming more and more abundant, and consumption is more rational. The French high-end feather and down brands MONCLER and Australia's UGG, which are higher in anti season discounts, have instead become popular products this summer.
Industry analysts believe that Hai Tao has increasingly penetrated into all aspects of life of the Chinese people, from inside to outside, from head to toe, are accustomed to the sea.
The upgrading of consumption ability and taste has made the consumption demand of Hai Tao more diversified, and has become the main growth point and driving force of the new wave of cross border consumption boom.
The platform based cross-border electricity supplier represented by ocean wharf can support such a huge and fragmented sea demand through cross-border supply chains.
The United States direct mail Shanghai signed 3 days to speed up Australia's direct delivery to the southernmost Hainan three sand only 6 days.
In addition to being able to buy all kinds of colorful commodities all over the world, the speed of logistics is fast.
The ocean terminal's official logistics, the speed escort of Bhai international, has made the anniversary shopping experience the best.
According to the head of Beihai Logistics Department, "since August 18th, nearly 80% of overseas orders have been dispatched, signed from customers to customers, and the average time limit is 5 days in all areas."
"Monday orders, Thursday received, and from the United States to New York, Shanghai, which in the past Hai Tao is simply unimaginable."
Hai Tao Tam recently bought the latest StanSmith powder shoes on ocean wharf, which made her feel exclamatory.
"I thought it was wrong. It was shipped from New York. Yes, it used to be very fast in the past week. Now it is almost as fast as the online shopping in China."
In order to enable consumers from all over the country to buy goods from all over the world, the services of Beihai international have already radiated in all directions of China, the most to Yili, Xinjiang, the most northernmost to Qigihar, the most south to Hainan, the most southwest to Xishuangbanna, and the age of Beihai to reach 6 days.
This means that it takes only a week to buy a string of Pandora from Sydney, Australia, and to the wrist of Hainan San Sha girl.
According to insiders, in order to give users the ultimate logistics experience, Beihai logistics has worked hard in many aspects such as customs clearance, overseas stations and customs clearance.
Especially in port clearance, to achieve a comprehensive system optimization makes customs clearance speed greatly increased; and in the international logistics center around the world, Beihai strictly monitors the departure of each flight, guarantees the delivery of the package on that day, and in turn, it arranges special personnel monitoring for 24 hours to improve the processing efficiency.
"The most rational allocation of resources is in order to achieve 5 days' stability and timeliness. This is the result of the accumulation and adjustment of Beihai."
It is reported that in the first half of this year, the Ocean Terminal upgraded the layout of the global logistics. Beihai international logistics center in the world has been able to serve more than 20 countries and regions. There are more than 40 international flights entering the country every week, and the speed and stability of the logistics industry are in the forefront of the industry. The receiving time of the consumers has been greatly shortened, and the overseas shopping experience has been greatly improved. "15"
In addition, in view of the 6th anniversary celebrating activities, the ocean terminal is the first to promote logistics distribution.
Using the Beihai international logistics and shipping number, which is truly effective, from the time of full payment to the time of receipt, and not delivered within the time limit of service commitment, the ocean terminal will pay a certain amount to the consumer for each order, which is valid for 14 days to ensure that the consumers receive the desired overseas goods within the specified time.
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