Following Ji Er Dan, The Group Of Xue Yang After UNIQLO

If the United States Giordan (GILD-AN), Japan UNIQLO is the world's finished products.

The "Antarctic" and "Arctic", the snow and Yang Group is the "third pole".

Unlike the first two, Xue Yang first put forward the concept of "green shirt" and "fast selling clothing", and built it into a whole industrial chain system combining raw material cultivation, production and research, warehousing and distribution, electric customization, two design and offline sales, and became a pioneer in leading the industry forward.

A group of data is enough to show that the self produced colored cotton accounts for 65% of the total output of the country, and the market share of the colored cotton yarn ranks first in China. The annual sales volume is 20 million blouses, and the daily sales volume is hundreds of thousands of pieces. The domestic 70% clothing business operators are developing garments based on the "snow Yang blouses". The domestic distribution network composed of 22 provincial branches and seven regional warehousing logistics bases can deliver millions of customized garments to any customer other than Tibet and Xinjiang within 24 hours.

The entire industrial chain spanning agriculture, industry and commerce provides jobs for 300 thousand people.

Turning danger into machine and creating market blue ocean

Xue Yang Group is located in Dengzhou.

Turning the development history of Dengzhou enterprises, Xue Yang is a name that can not be passed around: the snowy flower ginning factory, founded in 1998, was the first private enterprise in the city.

In those days, when the national cotton system was reformed, there were more than 100 private cotton spinning enterprises started in Dengzhou alone.

Unlike most of the factories that only made ordinary cotton yarn processing, snow Yang pioneered the mode of "company + farmer + base", and promoted the planting of 30 thousand mu of colored cotton.

In 2002, they established a Dengzhou color cotton research and development base in collaboration with the Chinese Academy of Agricultural Sciences. In 2012, they worked with the Chinese Academy of engineering, Yu Shu Wen, to set up the "Xue Yang science and technology academician workstation", and gradually laid the leading international color cotton breeding and fabric research and development system.

More than 160 national patents and more than 10 scientific and technological achievements have been awarded prizes at the provincial level or above. Relying on strong technological innovation capability, Xue Yang "comfortable yarn" has become another revolutionary product after the American "Lycra" and "Austria modle".

Search for "snow cotton" on Taobao website will produce more than 1400 products.

At the same time, Xue Yang also provides customized clothing for world giants such as WAL-MART, McDonald's, HUAWEI, Foxconn and so on.

The creation and practice of the concept of "green shirt" is the reason why Xue Yang has created this miracle from the private flower mill.

In 2008, the global economic crisis and the closing tide swept the cotton yarn production industry.

Xue Yang has gone all out of the way to acquire the upstream and downstream related enterprises, and eventually built a cotton blending, textile, clothing and sales business.

On this basis, in 2010, Xue Yang's "blue shirt" turned out to be the finishing touch for enterprises to take off.

The blouses, generally refer to the finished products of the blank garments produced according to certain specifications, have no logo, and have reserved space for printing, embroidery, stickers and OEM customization, which can meet different needs of different trades and groups.

"The creator is not only against me but also with me."

Born in the "Huainan Zi spirit training" snow Yang "green shirt" concept, since then changed the clothing format and industrial structure.

"Out of nothing" makes thousands of demands.

In the exhibition hall of Xue Yang Group, there are thousands of colors and different styles of exhibits, which cover people's clothing styles from four seasons to the outside.

Liu Hongzhong, chairman of Xue Yang Group, told reporters that "billet" means that the products in front of them are not printed with patterns and colors.

He believes that only four industries of clothing, food, housing and housing have yet to achieve the ultimate change, namely, quick marketing.

In order to restrict clothing to become a fast selling product, Xue Yang has solved the restriction of production.

Through its own industrial chain, Xue Yang can continuously supply low quality products to the market. What needs to be solved most is to meet the needs of individualized times.

Liu Hongzhong said that fast selling clothing is a revolution from textile to garment industry. Through the medium of "green shirt", snow Yang makes the basic products "universal", and they will drive the Chinese clothing upstream and downstream enterprises to "snow foundry" by the new snow and Yang business platform.

In Zhengzhou

Operation center, customer service received orders, customer location, quantity and other information, respectively, feedback to the relevant departments: the nearest customer storage center ready to ship, print design plan sent to supporting enterprises......

In February 2015, Guo Gengmao, Secretary of the provincial Party committee, inspected the Zhengzhou headquarters of the snow electricity supplier. He experienced the online customization system of the snow electricity supplier, and ordered a snow Yang cloth cut T-shirt on the spot. The design was auspicious kylin paper cutting.

Two minutes later, when Guo Gengmao stepped into the digital printing workshop of the snow electricity supplier, the Kirin lucky T-shirt has just been produced.

"The one-stop service we provide can fully meet the different needs of clothing brands and customers. In this respect, Xue Yang has realized the rapid sale of garments."

Liu Hongzhong said.

Six

Interview notes

What to talk to the world?

Li Zheng Sima Lianzhu

This is the proposition of the times. It is also a question Liu Hongzhong has been thinking about.

In 2010, World Expo, Shanghai, Japan's president of UNIQLO Liu Jing said that in the next 10 years, UNIQLO will open 1000 stores in China and become the global fashion leader.

This remark deeply stimulated Liu Hongzhong: "UNIQLO 90%'s raw materials come from China, and 85% of the products sold to the world are produced in Chinese cooperative factories.

Why an island country?

China's local garment enterprises can have a lot of advantages, such as rich resources, huge market, but not our own world brands.

In the interview, Liu Hongzhong has repeatedly mentioned that only by showing the excellent elements of Chinese culture with modern technology and innovative thinking in the information space can we come back to the top.

The thinking ahead is more powerful and clear, and the strategic layout is more forward-looking. In May 2016, he formally purchased the Uzbekistan cotton textile complex and planned to achieve 60 million local capacity and 100 million global capacity in two years.

The core competitiveness of "the whole industry chain, massive spot, four seasons products and quick customization" will make snow Yang move towards the goal of world giants such as UNIQLO and GILDAN.