Your Bird Intends To Acquire A 51% Stake In A Shoe Store With An Investment Exceeding 380 Million.

VIP bird (603555) issued a notice today (August 30th) to acquire a 51% stake in the shoe shoe Network Technology Co., Ltd. (hereinafter referred to as the "shoe store"), with an investment of 382 million 500 thousand yuan.

The announcement said that

The layout of online channels can be integrated and optimized with the company's offline channels, and the layout of multi brand, multi market and multi-channel will further promote the upgrading of the company's sports industry operation strategy. The aim is to invest 382 million 500 thousand yuan in acquiring 51% stake in Xu Songmao, Huang progressive, Tang Xinye, Han Buyong and Lin Ting Ting's shoes.

It is reported that the paction has been considered and approved by the board meeting.

After the acquisition, the board of directors of the shoe store was composed of 5 members. 3 of the directors were appointed by the noble bird. The shareholders of the shoe library can nominate 2 directors.

Among them, the "bird of fortune" accounted for 51% of the shares, becoming the largest shareholder, and the actual controller of the shoe store Xu Songmao accounted for 17.21% of the shares.

It is learned that the shoe store entered the electricity supplier field in 2008. The business mainly includes two parts. One is self marketing through the electronic business platform, the two is to provide the Brand Company with behalf of the operation service.

Among them, self marketing refers to the website of its own platform name shoe library and its flagship store, such as Tmall, Jingdong, etc., to sell the brand of international first-line sports and leisure products.

Online sales of more than 20 brands such as new brun, Cage, Arthur, DC, PUMA and so on, including 5 brands such as Lining, UMBRO, AKP and so on.

The announcement shows that the acquisition has the following effects on the birds:

(1) replenish the development strategy of the company from traditional sports shoes and clothing to sports industry operation strategy upgrading.

Based on the brand of "noble bird" brand, taking sports as the core and international professional sports brand as the target, it has been actively developing into a multi brand, multi market and multi-channel sporting goods company.

(2) enhance the company's

Ability.

The acquisition of a famous shoe store will enable the company to have professional Internet access technology and operation capability, and help the company to further manage the brand of the noble bird with the Internet thinking, and strengthen the Internet gene of the company, so as to catch the development opportunities brought by the new market changes.

(3) improve the company's channel layout.

The acquisition has an important complement and synergy to the existing channels of the company, and the effective synergy and complementarity between the online and offline sports shoes and clothing products can be achieved through the name shoe store and Jay's line, which helps the company's online and offline channels complete layout.

In addition, the report also mentions three aspects of risks, such as goodwill impairment, market competition and integration synergy.

Among them, competition intensifies high-end sports goods.

The concentration degree is relatively high, and the competition among dealers is fierce. Especially the leading M & a strategy implemented by the leading industry has been more concentrated in the market.

Statistics show that, from December 2008 to 2016, the shoe store has sold nearly 9 million shoes and clothing in 7 years.

In 2011, double 11 single day sales exceeded 28 million yuan; in 2012, double 11 single day sales exceeded 75 million yuan; in 2014, double 11 sales exceeded 100 million, and 2015 double 11 sales exceeded 150 million yuan.