Imported Clothing Frequent Quality Problems Recall "Cover Up" Depends Heavily On Fines?

Recently, Giorgio Armani (Shanghai) commerce and Trade Co., Ltd. submitted a recall plan to the AQSIQ.

Some imported brand children's clothing was recalled due to unqualified pH value and excessive formaldehyde content.

In fact, many internationally famous clothing brands and even consumer brands have experienced quality problems.

International brands are blacklisted.

According to the website of AQSIQ, Giorgio Armani (Shanghai) Trading Co., Ltd. plans to recall some imported ARMANIJUNIOR brand children's clothing.

According to the company's statistics, the number of products affected in mainland China amounted to 48, with a production batch of SS16, and the production date was from June 2015 to September.

According to the latest "unqualified information on imported industrial products" issued by the AQSIQ in June 2016, the quality of imported garments is not uncommon.

Among them, the H&M brand brand knitted men's T-shirt imported from Shanghai by Haines Maurice (Turkey) Commercial Co., Ltd., which is more familiar to consumers, has been destroyed due to unqualified pH value. The number of 3000 brand knitted T-shirts is 22364, and the UNIQLO (UNIQLO) brand men's Denim shirts imported from Bangladesh by fast selling (China) Trading Co., Ltd. are returned due to unqualified pH value.

In addition, some clothing products of ElevenParis, Levis, VERSACE, TOPMAN and other international brands also appeared in the unqualified list.

The above garments were produced in Pakistan, Bangladesh, Italy, Japan and so on.

In May this year, the quality inspection of the imported clothing products in 2015 released by the AQSIQ showed that according to statistics, in 2015, the national quality inspection department implemented the 74877 batch of imported garment inspection, an increase of 6.32% compared with the same period last year, and the total value of the goods amounted to 1 billion 289 million US dollars (1 US dollars or 6.66 yuan).

In the detection of quality and safety projects, 1045 cases of fiber components failed, accounting for 54.37% of the total unqualified batches, accounting for the largest proportion of all quality safety projects, up 11.72% over the same period last year.

Secondly, the color fastness and pH value were 23.36% and 15.82% respectively, and the proportion of formaldehyde items was 5.83%.

The reporter understands that fiber content is a relatively concerned item for consumers, and it is also a direct way for clothing enterprises to convey some value of products to consumers.

If the actual fabric content of the fabric is inconsistent with the content of the label, it will constitute fraud.

The problem of color fastness is mainly in brightly colored clothes, especially in some fast fashion brands.

And other quality problems of clothing may also bring consumers a hidden danger.

For example, the high pH value in clothing can cause irritation to the human skin, appear erythema, wind and itching with different degrees. Formaldehyde content is too high, which will cause the clothing to release the formaldehyde gradually during the wearing process. Through the contact of human respiratory tract, eyes and skin, it is easy to induce other diseases.

The technology and management of processing land are not perfect.

According to the white paper on the quality of imported clothing products released by the AQSIQ in recent years, we can see that the failure rate of imported clothing in China is shifting to well-known brands and developed countries.

Judging from the origin, in 2013, the largest number of unqualified batches of quality and safety origin was Italy, accounting for 16% of all unqualified batches, Bangladesh ranked 14.4% in the second place, and India and Turkey tied for third, 12.2%.

Morocco, Korea, Japan and other countries did not enter the top ten countries of import clothing trade, but the number of unqualified batches ranked the top ten.

In 2014, the largest number of unqualified batches was Italy, accounting for 18.7% of the total unqualified batches. China's exports were re imported, Bangladesh, Turkey, India and Vietnam ranked the 10.4%, 9.8%, 9.7%, 9.3% and 6.9% respectively. Besides, the quality of imported garments in Portugal, Korea and the United States was also unqualified.

The most serious problem in the quality of imported clothing is the United States, with an unqualified rate of 14.62%, followed by Korea, Italy and Japan, which are 10.97%, 9.49% and 8.32% respectively.

In 2015, Bangladesh accounted for the most quality problem of imported clothing in China, accounting for 13.35% of the total batch.

From the batch failure rate, the most serious country is the same as in 2014, still the United States, with an unqualified rate of 10.28%.

According to industry analysis, in recent years, the rise of processing costs in China has led to the shift of traditional garment processing industry to Southeast Asian countries. India, Bangladesh and other developing countries have attracted large quantities of production orders with their cost advantages, and some domestic textile enterprises have also built factories in Southeast Asian countries.

But in some developing countries, the quality management level is not high, and the quality control and management system is not perfect. At the same time, the sense of responsibility for quality of production personnel is poor, and the level of technology needs to be improved.

This is also the reason for the failure of some brands of clothing which originate from developing countries.

Low violation costs, poor consumer safety awareness

Including the United States, Japan and other developed countries frequently appear quality problems, and some well-known brands of quality consciousness is indifferent.

Quality supervision departments, in fact, even influential international brands, China's standards and regulations of the mastery and enforcement efforts are not consistent.

Some brands have a higher level of product quality control, while some international luxury brands and first-line brands have higher unqualified batches.

With the rapid growth of luxury imports, the problem of consumer goods has poured into the domestic market, which not only disrupts the order of the normal import market, but also damages consumers' rights and interests. The blind worship of domestic consumers to foreign brands needs to be broken.

For example, the most serious problem of chemical fiber composition in 2015 is the commercial fraud, shoddy, false reporting and false reporting in trade.

By marking low performance, low value fibers as high performance and high value fibers or by deliberately upgrading high performance and high value fiber contents, businesses can improve product quality, mislead consumers and cheat customers.

In recent years, domestic consumers are keen on "

"Brand" has become the hardest hit area of imported clothing quality.

It is understood that such brands often use the global unified logistics model and buyer system, the lack of strict quality control links and China standards for testing.

Some fast fashion brands only need 14 days from demand research, design, production to sales on the shelves, which is not enough to complete the inspection of the Anne circle project. Most of the fashion brands adopt the buyer mode, and the products can not be determined at the time of production, so it is difficult to detect according to the strong technical specifications of our country.

In addition, the low cost of violation is also the reason why famous brands, even frequent "recall", are still popular in China.

On the one hand, international brands often have strong marketing and public relations teams. After problems occur, they can reduce adverse effects through media PR and return, and maintain brand loyalty.

On the other hand, after the occurrence of quality and safety incidents, the cost of a single item is low, so even if the product is found to be unqualified, it will not give enough warning effect to the product to be returned or destroyed.

The positioning of most of these well-known fashion brands is often based on cost performance advantages.

Target customers are more sensitive to price and fashion factors. Their recognition of brand culture is higher than their concern for quality and quality.

The harm degree of Anne Wei project is not enough.

A clothing industry admits that consumers' safety awareness of buying clothing products also needs to be improved.

The problem of quality and safety is not only poor in clothing category, but also a common problem in the industry. The main reason is that the consumer market does not attach importance to the quality and safety of clothing.

Consumers tend to pay more attention to the style and the sense of fashion of clothes, but do not intend to study the quality of clothes, or to know how to identify the quality of clothing. This condoned the enterprises to cut corners and produce unqualified products in pursuit of the maximization of interests.

Recall "concealment" can only rely on heavy penalties?

In the industry view, first of all, active recall is an indispensable means to ensure the quality and safety of consumer products and consumer safety.

Xie Xiaozhou, a partner in charge of PWC audit market, told reporters that the recall is not uncommon in foreign countries, and that consumer goods companies can "spread" and consumers are familiar with the recall process.

In contrast, recall events in China are often "secretive" and information is hard to make public.

Even some famous international brands will "avoid" the Chinese market when they announce the recall of products due to quality problems.

In this case, heavy punishment has become a supplement to active recall.

In fact, in the United States, Japan, Germany and other countries, the punishment of consumer goods quality and safety can make businesses "feel their hearts".

For example, the United States is severely punished for possible defects in personal safety.

For goods with design problems or hidden dangers, the relevant departments generally take the punishment of requiring enterprises to recall and impose a high fine. If the consequences are serious, the responsible person may also be penalized.

According to German law, manufacturers must recall the problem products from the market and bear the possible losses.

The judicial department of each state shall be responsible for the responsibility and punishment of the responsible person.

Germany's biggest Baker went bankrupt because of a health scandal.

The Ministry of economic affairs of the Holland has set up a food and consumer product safety administration, which regularly checks food and consumer products, and finds that problems are issued on the website, warning enterprises to recall and destroy unqualified products.

Related production enterprises will recall and sales enterprises will stop selling because the violators will be fined. The amount of the penalty varies from enterprise size to thousands, and tens of thousands of euros.

In Japan, fake and adulterated enterprises face more serious social punishment besides administrative punishment.

In addition, the establishment of an open and pparent "blacklist" system is also crucial.

Qiu Baochang, an expert volunteer of China Consumer Association and lawyer of Huijia law firm in Beijing, has said that strengthening punishment is very important, but establishing a unified integrity system is more urgent.

In order to facilitate the inspection of businesses and consumers, we should establish corresponding query mechanism according to the types of commodities.

For example, clothing should be based on

To establish a query system, consumers can consult the integrity of a brand at any time, so as to maximize the elimination of "information asymmetry", and constitute a substantial deterrent against illegal enterprises and manufacturers.