2016 China Fashion Awards, Urban Beauty Won The Best Underwear Brand.

By China Textile Industry Federation, China clothing association, Chinese clothing

The awarding ceremony of the "2016 China clothing awards", which was hosted by the association, came to an end. More than 40 candidates from the national costume contest participated in the grand prix competition.

In the end, nine famous brands such as nine posture, red sleeve 361 degree, and urban beauty won their respective Brand Awards.

Known as the Chinese clothing industry's "Oscar" Chinese clothing award has gone through 12 years, has been looking forward to the industry, mining brand as its responsibility.

2016 the "grand prize" has always been oriented to China's independent fashion brands, and has undergone registration, initial evaluation, online voting and on-site assessment. It has lasted for five months.

In order to ensure fairness, this competition invited PWC company as the sum of the third party objective statistical network selection results and the comprehensive performance of the brand market, plus the results of the jury's on-the-spot selection, and announced the award-winning brands of all the awards on the spot.

Guangdong

Industrial Co., Ltd. was voted highly elected "2016 China clothing Award" best underwear brand award.

In the end,

As the biggest brand clothing company in China, the beauty of the city has opened up a brand new mileage of the domestic fashion underwear brand.

The latest report shows that the total revenue has surged to 4 billion 953 million yuan as of December 31, 2015, due to the increase in the number of franchised stores and self operated stores, the increase in sales of products, and the increase in the efficiency of retail network operations and the growth of online sales platforms.

The group's marketing network covers more than 330 prefecture level cities and all provinces, municipalities and autonomous regions in China. There are more than 8058 stores nationwide, which are widely distributed in commercial streets, residential areas, pportation hub, campus and commercial supermarkets.

In addition, by adopting various brand strategies in the business value chain of the clothing industry, the group now has ten major brands, offering diversified and cost-effective products to consumers in different regions and meeting the needs of the public and high-end market.

In terms of the mass market segment, the group sells its products to women consumers through diversified brands, including "urban couples", "metropolis", "city colourful", "urban beauty" and "free time". Each brand shows different design styles and belongs to different price ranges and different age classes. The sales brand of men and children's products are "urban" and "Mi Ya Jia" respectively.

In terms of high-end market, the group also passed the famous high-end brands acquired in the first quarter of 2015, namely "Ordifen" and its sub brands, and entered China's high-end accessories.

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In order to further enhance its brand value, the group entered into cooperation agreement with Walt Disney group in 2015 and authorized the launch of personal clothing with Disney cartoon characters.

Disney products are expected to be released in the first half of 2016 to the group including "yah Ya" brand.

At the same time, urban beauty has also worked with Sanrio Group, and has launched famous cartoon character products, such as Hello Kitty (Hello Kitty) and cool Badtz-Maru (Penguin).

The fashionable cross border cooperation will provide a new impetus for the accelerated expansion of the city beauty fashion clothing empire.