Examples Of Development Direction In 13Th Five-Year

Haining: innovation driven pformation

Haining, Zhejiang, China

The Association awarded the title of the 13th Five-Year "innovation demonstration base" of China's garment industry and became the third city to receive this honor.

In recent years, under the guidance of the central policies and guidelines, the enterprises in the clustered area have developed vigorously, and the total economic output has exceeded 50% of the total industry, which has become an important support for China's clothing industry system.

Among them, many outstanding clusters have sprung up. Their experience has become the benchmark for the development of garment clusters, and also represents the development direction of China's garment cluster in 13th Five-Year.

Haining warp knitting industry park will actively fulfill its annual objective and task -- the center of Commerce and science creation in construction.

Leather clothing industry is a traditional dominant industry in Haining. In recent years, it has developed rapidly, and the output has accounted for 55% of the total leather garments in the country. Haining is also awarded the "China" by the China clothing association.

The honorary title of "fur clothing famous city".

With the help of trade associations and the support of the Haining municipal government, the leather garment industry in Haining is constantly innovating and developing.

Its innovative practices are mainly reflected in: platform promotion, guidance and innovation.

Cultivate leveraging innovation, industrial design driven innovation, "two integration" integration and innovation, open up the market to stimulate innovation, innovation of factor reform.

At present, the leather clothing industry in Haining has 8 technological R & D institutions at the provincial level, 4 well-known trademarks in China, 2 Chinese leading clothing enterprises, 4 Chinese leather clothing enterprises, 2 Chinese fur clothing enterprises, 50 electronic business platform enterprises, and listed in the "Zhejiang international industrial cluster regional brand pilot".

Next, Haining will vigorously build a leather fashion Town, constantly improve the garment industry ecological chain, and attract more high-end brands, creative design, excellent talents and fashion trends to converge in Haining.

Yi Shang Town: Huili, a fashion landmark.

The art town is located in the core area of Linping new town, Yuhang District, Hangzhou, with a planned area of 3 square kilometers. It focuses on fashion clothing, accessories and cultural and creative industries, and focuses on cultivating fashion industry formats such as design, research, sales and display, education and training. It is also Hangzhou's only characteristic town in the fashion industry.

In March this year, the China clothing association and the China Fashion Designers Association put the "Hangzhou Yi Shang Town" as the key innovation demonstration base of the Chinese garment industry during the "13th Five-Year" period.

Today, the "national brand" Fashion Design Association, fashion big coffee and fashion enterprises are focusing their attention on this fashion.

The town regards creative design as the theme of fashion development, takes intelligent manufacturing as the foundation of product upgrading, takes the innovative fashion format and business mode as the core of industrial development, and forms an ecological closed loop system for designers' creative design, product consumption demand, supply chain management and innovative operation mode.

The ultimate goal is to build the art town into a new height, new model and new landmark for China's fashion industry.

The "China clothing forum Hangzhou summit" sponsored by the China clothing association has been held in small towns every year since the second half of 2016, and the "Hangzhou Yi Shang Town" is the permanent site of the event.

At present, the fashionable cultural blocks, fashionable historical blocks and fashion art blocks in the town have been formed.

Xingcheng: build "swimming suit + electricity supplier" ecological park

Xingcheng swimsuit industry has undergone 3 major leaps, namely, the trademark strategy in 1998, e-commerce in 2010 and cross-border electricity suppliers in 2014.

It can be said that e-commerce has made Xingcheng swimsuit really go on the fast track of development.

At present, Xingcheng swimsuit industry cluster has thousands of production enterprises. In 2015, the sales volume of Xingcheng swimsuit industry cluster reached 15 billion 100 million yuan.

In order to build a business ecosystem, Xingcheng swimsuit industry cluster has taken the following major measures.

First is the government's push to catch the first mover advantage of bathing suit business.

Xingcheng has upgraded its e-commerce to the development strategy of the whole city, giving great policy support to various aspects such as land use, warehousing, financing, taxation, talents and so on.

Two is to build a platform to establish the center of Xingcheng swimsuit electronic commerce.

In 2015, the total sales volume of Xingcheng swimwear industry network exceeded 4 billion 500 million yuan, and the volume of express business in Xingcheng ranked second in Liaoning Province, of which bathing business accounted for more than 90%, and 80% of the national swimwear e-commerce sales in Xingcheng.

The three is to take advantage of the situation and promote cross-border electricity providers to embark on the fast track of development.

At present, there are 10 business enterprises filing at customs. The number of Customs orders per day is 300 or more.

The four is to hold exhibitions to enhance the brand effect of swimsuit e-commerce.

At present, Xingcheng has successfully held five exhibitions, enhancing the influence and brand appeal of Xingcheng swimsuit.