What Are The Stories Of Hangzhou Enterprises That Produce G20 Media Packs?

G20 Hangzhou summit media pack appearance

A warm heart gift for Chinese and foreign journalists, G20 media kit.

Among the many "made in Hangzhou" at the G20 summit in Hangzhou, there is a "Hegreen (Hedgren)".

The company is on the list, famous from Belgium.

In 2011, it was bought by Hangzhou Tonglu High Power Holding Co. Ltd. and became a genuine Hangzhou enterprise.

The G20 media pack comes from its own hands.

What is the story of the Hangzhou enterprise?

From small workshops to multinational enterprises

From small workshops to multinational enterprises, Li Gao Holdings has gone through an unusual way of development.

In 1997, Chen Xiaojun, a native of Tonglu, Hangzhou, led a group of workmates to start their own business to help the luggage and bag brand to be processed.

Starting from a small workshop, Chen Xiaojun broke through the "rivers and lakes" in the luggage and package industry.

With the dedication and love of luggage, Chen Xiaojun worked for more than 10 years.

Until the financial crisis in 2008, the sharp decline in overseas orders, let Chen Xiaojun begin to rethink the pformation and upgrading of enterprises.

"Doing the processing is to help other brands to make dowry," Chen Xiaojun began to look for his own brand.

After careful consideration, Chen Xiaojun dispelled the idea of creating his own brand. "Too risky, it takes time to cultivate new brands."

Finally, the opportunity arrived unexpectedly. In March 2011, the Belgian box and bag enterprise came into view.

Affected by the European debt crisis, the 100 year old shop is facing losses and is looking for the next "club".

At the same time, the tide of "internationalization of Chinese enterprises" is leading more and more Chinese enterprises to integrate into the world and seek business opportunities.

From the negotiations to the completion of the acquisition, less than 3 months later, Chen Xiaojun led by force high holdings, at a price of $60 million, bought the Belgian known as the "national card" world-famous luggage brand.

Chen Xiaojun, who has become the chairman of Li Gao Holdings Limited, told reporters that when he bought the sea, he valued the influence of the brand and the international design concept. "Let the international brand drive its own brand."

In 5 years, he quickly completed the expansion of the world. The number of shops in the world has reached more than 50 countries, and the number of stores has been more than 3000, and has entered the Department of Paris's Lafayette department store.

And the dream of Chen Xiaojun's own brand came into reality in 2015.

In 2015, Li Gao's own brand Hyou came out. This product is specially designed for domestic junior high school students. The products are designed by Belgian designers and bold to adopt the international fashion color. Taking into account durability and functionality, the beauty of the appearance is taken into account, and the monotonous colors of black, grey and blue are changed.

Today, Li Gao Holding Co., Ltd. is an international group company which integrates design, research, manufacture, independent brand operation and luggage industrial chain operation. Currently, there are 7 industrial companies in China, 4 of which are professional luggage manufacturers, and 12000 employees, with an annual output of 18 million bags and an annual turnover of 400 million US dollars.

The background of such achievements is that in 2003, Zhejiang proposed to further develop the advantages of Zhejiang's lump featured industries, speed up the construction of advanced manufacturing bases, and take a new road to industrialization. 2015, general secretary Xi Jinping's two visit to Zhejiang gave Zhejiang the new mission of "doing things in an endless manner and taking the lead in the forefront".

Chen Xiaojun said that Li Gao is good at not giving up. Li Gao continues to occupy the leading position in the bag processing market, and has now become the "production base" of Samsonite, French ambassador, Targus, VeraBradley, Ricardo and other famous bags.

G20 is in good shape.

It is very proud of Chen Xiaojun to see that the G20 summit in Hangzhou can be achieved.

He told the people net reporter that this package was displayed in a dozen international brand bags by blind selection.

The prototype is designed by the famous Belgian designer Kent Tai an outdoor bag, spent nearly 8 months, the design prototype made 7 modifications before finalization.

Chen Xiaojun disclosed that the G20 media package is a special one, and it can not be found in the market at present. This is only the 6000 Chinese and foreign journalists who registered at G20.

"Environmental protection, practicality, beauty," Chen Xiaojun thinks, Hegreen's bag can stand out in many packages, because Hegreen's bag material does not use any animal leather, and the use of super fine nylon fabric is made of parachute material, higher strength, lighter weight, and waterproof.

In addition, the bag is also designed according to ergonomics. It is easy to carry back, can carry on the back, and can be used as a temporary typewriting table on the legs. It can also be used as a pillow when it is sleepy.

In order to meet the needs of media users, the package is specially designed for large capacity, and can be equipped with multifunctional equipment such as notebook computers and cameras.

Borrow the policy spring breeze, innovate the design idea.

With the new mode of "Belgian design, personalized pformation and China's production", Li Gao has embarked on the road of rapid growth, and its order growth has been increasing year by year.

Today, Li Gao has pformed from a foundry OEM factory in Tonglu to a competitive global enterprise.

However, Chen Xiaojun did not stop at the status quo. He began to look for his short board and began to make up for the distribution of goods and sales terminals.

The bonded logistics center established by the only enterprise in the country is set up by You Li high holdings in Xuancheng, Anhui. Hyou, a highly competitive and self created brand, has quickly occupied the market place under the leadership of the Hai Lin brand and entered the terminal market.

"We used to work hard, but now we have to look up at the sky."

Chen Xiaojun's emotion expressed the success of Hangzhou's local enterprises.

The moving story of "Chinese wisdom" is being told to the world through the historical opportunity of G20 Hangzhou summit.