Why Does The Shoe Industry Of "Hi" Treasure Go To France'S "CCTV"?

A newsprint of 5 minutes is broadcast on the French television two (France2) news column. It is worth noting that an enterprise in Wenling has also appeared in the short film as the local news.

The representative shows the charm of "made in Taizhou".

It turned out that in August 26th, a journalist stationed at France T l e visions in Wenling, China, sent journalists to the Wenling hi tech shoe industry Co., Ltd. to take pictures of the industrial zone, workshop production process, sample display area, warehouse and other areas, and understand the industrial chain of children's shoes.

"During the opening season,

The sales of student shoes are hotter.

Because children are growing up, the replacement of shoes is faster.

In France, many mothers are looking for comfortable and affordable children's shoes, and many of the shoes made in Wenling are loved by them.

French television two program producers frequently told reporters that as a Chinese shoe export base, many shoe companies in Wenling exported to France.

Welcome to Taizhou, as a well-known enterprise in the same industry, the program group has come to explore the huge industrial chain behind a pair of shoes.

According to Chang Jing, during the shooting, the program group spent a day, from design, proofing, forming to signing contracts, confirming orders, mass production, and assembly line processes, they understood in detail the shoe making process of the shoe industry, and also had a new understanding of the footwear industry in Wenling.

"What impressed me most is that this industry chain is very complete.

On the one hand, any part of shoe making shoes can be found locally. Because of its long working hours, the enterprise has advantages in production, such as the production and printing of sole, and so on, and it can control the production cost well. "

Chang Jing said, in addition, the beautiful appearance and excellent quality of the children's shoes also made the program group feel the same. "The shoe industry is a microcosm of Wenling shoe enterprises. Now the shoes produced in Wenling are no longer the so-called" week shoes ". Both the shoe exterior design and the quality assurance are all like and reassuring.

Reporters learned that the shoe industry has nearly 20 years experience in shoe export, the production of children's shoes, student shoes are often exported to Russia and Europe, the Middle East, South America and other countries and regions.

In recent years, the company exports about 3000000 pairs each year, and France, as its main export country, exports about 300000 pairs a year.

At the same time, efforts to broaden the market channels, the shoe industry has begun to pay attention to shoe design.

"8 years ago, we began to hire Italy's design team to design shoes."

Luo Chunyuan, director of sales and research and development of shoe industry, told reporters that the company is pursuing new and continuous style design, and also attaches importance to cost control. At present, the average price of shoes exported to Europe is about $seven or eight per pair, and it can be enjoyed by consumers from various exporting countries.

It is understood that French television is a public television station in France, similar to CCTV in China.