Domestic Women'S Footwear Industry Is Declining, And Many Brands Are Making Profits.

A few days ago, Daphne, BELLE, 100 degrees, and Saturday were well-known in China.

Released the latest performance report, in addition to the first half of the year revenue in the first half of the year increased by 6.1%, many other shoe companies all showed negative growth in revenue and net profit.

Foresight Industry Research Institute noted that as early as 2015, the women's shoes industry showed a downward trend.

The domestic "first brand of women's shoes" Daphne's decline is difficult to retrieve.

International Holdings Limited has recently released its first half results. The group's revenue fell by 22.3% to HK $3 billion 400 million. In the first half of this year, the net loss was HK $163 million 600 thousand, or about 140 million 370 thousand yuan.

Gross profit fell by 29% to HK $1 billion 884 million 200 thousand during the period as inventory inventories increased.

Daphne group issued a profit warning report to investors, as of June 30, 2016, the company's first half sales in the first half of 2016 fell 11.7%, and the number of sales points decreased by 450, including 400 Direct stores and 50 franchisees.

Sales center is also in the four to six line cities.

Daphne said that the consumption demand in the Chinese market continued to be weak. The group will continue to invest more in the second half of the year in order to increase sales.

BELLE International's 2015 fiscal year report released in early July showed that the company's net profit during the reporting period was HK $2 billion 934 million, down 38.41% from the same period last year.

As the core business of BELLE, the sales of footwear business in the same store dropped by 8.5%, while the number of mainland shoe retail outlets decreased by 366.

The 2016 half year report released on Saturday showed that the company achieved a profit of 709 million yuan during the reporting period, down 16.09% from the same period last year, and realized a total profit of 28 million 397 thousand and 100 yuan, a decrease of 24.66% over the same period last year. The net profit of the shareholders attributable to the listed company was 20 million 156 thousand and 500 yuan, a decrease of 25.41% compared to the same period last year.

The first half performance data released by 1000 International Holdings Limited showed that in the first half of the year, the income of the group reached about 1 billion 503 million yuan, an increase of 6.1% compared to the same period last year, and the group equity holders should make a net profit of 90 million 412 thousand yuan, down 18.5% from the same period last year.

Group shoe business self operated retail store and third party retail store were reduced by 21 and 11 respectively, while same store sales decreased 12.4% compared with the same period last year.

Looking forward to the analysis of the production and sale demand and investment forecast of the Chinese women's shoes industry in the past 2016-2021 years, the foresight Industry Research Institute pointed out that

The promotion efforts began to increase, and faced with the continued decline in performance, domestic women's shoes enterprises tried to pform.

Judging from the performance of the past two years, there will be more new attempts to expand the channel to the Internet.

At present, many shoe companies begin to seek survival outside the main business.