"North Up And Wide" Will Be Changed Into "North To Shenzhen, Shenzhen And Hangzhou" Hangzhou Commercial Project Rent Is Very High

A G20 has focused global attention on Hangzhou.

Also let some people think that with the "mass entrepreneurship and innovation" as the main theme and the rapid development of e-commerce, Hangzhou will eventually replace Guangzhou and become one of the four new big tier cities in China.

It also makes more.

The influx of Hangzhou awakes the commercial real estate potential of the city.

The Mixc, Hangzhou: half a year rental income HK $259 million

As the earliest Shopping Center opened in Hangzhou, it is also the only one in Hangzhou, the Mixc, Hangzhou, Huarun and the Mixc. In the first half of 2016, the average rental rate dropped by 4.3 percentage points to 94.6% due to the adjustment of shops, but the rental income rose by 8.4% to 259 million Hong Kong dollars (the same period in 2015 was 239 million Hong Kong dollars), ranking second in the rental income of Huarun's commercial projects, second only to Shenzhen Huarun the Mixc.

In the first half of 2016, as the first generation pioneer of Qianjiang New Town, Hangzhou Huarun the Mixc made a lot of efforts to attract consumers in view of its special geographical location.

For instance, after the evacuation of Shang Tai Department store and NOVO department store, the original department stores were split into separate shops of different areas for rent, and new brands such as Adidas and Chao Hongji were introduced.

The food court is also closed, and will soon be replaced by food and entertainment plaza.

The regional retail boss did not get rid of the cold mire.

According to the 2016 semi annual report released by Hangzhou Jie Bai group, the company achieved 2 billion 515 million yuan in operating income and 110 million yuan in net profit attributable to shareholders of the parent company, completing 44.41% and 53.14% of the annual business plan respectively.

Compared with the same period last year, revenue fell by 8.77% and net profit fell by 20.52%.

By the end of the reporting period, the store efficiency of Hangzhou's stores has decreased, and the sales volume of shopping centers in Hangzhou has reached 2 billion 443 million yuan, down 7.97% compared with the same period last year. The construction rent of 679.82 square meters per square meter during the reporting period, sales of 7851.75 yuan per square meter business area, and sales of shopping centers in Jinhua area reached 77 million yuan, down 27.22% compared to the same period last year.

At the same time, in order to cope with the pressure of continuous decline in performance, Hangzhou has chosen the hottest industry in health care, sports and other markets as a breakthrough point.

Among them, Hangzhou Tower as the most profitable shopping malls in China (shopping center positioning high-end and luxury goods, the unit area turnover for a long time for the first in the country, until the first two years was only Beijing's Xinguang department store), during the period began to establish business module, innovative business mode.

We should actively explore three themes of children's parent-child, health campaign and modern family.

Taking the parent child module as a pilot project, the B6-7F parent-child module was developed to create an innovative children's thematic business module integrating scene, service and merchandise for the purpose of making full range of products, professional services and full channel marketing.

At the same time, the new B block (three projects) of Hangzhou Tower was launched, and the main structure was completed and completed in April. Curtain wall, outdoor works, indoor installation and other construction are being carried out.

Hangzhou sand boat: half a year's revenue is 175 million yuan.

With the new board of Hangzhou sand boat business management Limited by Share Ltd under the sand boat group, the first stock of China ole has been born since then.

It is reported that the Hangzhou sand boat international life Plaza project has an area of 4 million square meters, with more than 150 brands and more than 1000 parking lots. Its operating income in 2015 was more than 420 million yuan, up nearly 30% over the same period last year, and its profit reached 19 million 720 thousand yuan, up 428% over the same period last year.

In the first half of 2016, the project revenue reached about 175 million yuan, achieving a net profit of 7 million 730 thousand yuan.

During the period, Hangzhou sand boat gradually showed the advantage of sales growth through brand adjustment.

For example, HAZZYS and TOMMY.HILFIGER of international brands, Skech of sports brand, and Jiangnan Buyi and PAW IN PAW of children's wear brand have made a good growth rate after adjustment.

In the first half of 2016, there were 1 new concubine crisp cakes.

In fact, Longhu's real estate has been stationed in Hangzhou for 7 years, but its large-scale commercial project in Hangzhou, Longhu's Jinsha street, was only opened in September 26, 2015, and has not yet been completed for a year.

It is reported that in the early days of opening up, the overall occupancy rate of Jinsha street in Hangzhou, Longhu reached 99.6%, and the brand synchronous opening rate exceeded 97%. It also introduced the 300 international famous brands, such as the international fast selling brand, IMAX cinema, popular KTV, paternity child education and special catering, to the east of Hangzhou, including 80 global cuisine and nearly 200 clothing items.

By the end of June 30th, according to the Longhu real estate mid term performance report in 2016, the average rental rate of the project dropped slightly to 99%, and the rental income amounted to RMB 78 million 110 thousand yuan.

During the period, Longhu real estate has opened a shopping mall with an area of 1 million 549 thousand and 600 square meters (with a total floor area of 1 million 937 thousand and 700 square meters) and the overall occupancy rate is 96%.

In addition, Kerry Center, raffles, Baolong Plaza, Joy City, impression city, Wanda Plaza... These commercial projects are also the labels of Hangzhou.

Among them, the impression city of Xixi has been passed. Sales in 2015 have exceeded 1 billion 500 million yuan. According to the current situation of people and business, if there is no accident, this year's performance will be even higher.