Trademark Registration Helps Small And Medium Enterprises Enter The International Market
At present, small and medium-sized enterprises are still disadvantaged groups, mainly in the following aspects: first, the high cost of production and the rising cost of labor, and the cost of part of the labor-intensive SMEs has increased by an average of 20%-30%.
The two is the aggravation of financing difficulties, and the "financial gap" faced by SMEs is a common phenomenon in the world.
Three, foreign trade exports are blocked.
All these indicate that it is very necessary for small and medium-sized enterprises to deploy and plan their own businesses.
Brand strategy
To do this well, we need to pay attention to the following points:
First, we must have a strong sense of trademark.
In fact, trademark is the carrier of enterprise products.
Especially when China's market economy is not perfect, there are many fake and shoddy products. Brands without trademarks can not be protected by law.
Small and medium-sized enterprises can not ignore trademarks because of their small scale of development and insufficient funds chain.
Two, small and medium-sized enterprises are faced with many difficulties because of their small scale and single product structure. They should learn to cooperate with large enterprises to form industrial chains and business chains, and to borrow the power and blessing of large enterprises to develop.
Three.
Trademark Market
The development and utilization of value.
Small and medium sized enterprises, under certain popularity, can take advantage of trademark intangible assets to invest in stocks, obtain loans, pfer, license and other business activities, so as to realize the pformation, utilization and upgrading of trademark value.
Four, small and medium-sized enterprises should have the strategy of "going global" and actively participate in international competition from weak to strong, and strive to create internationally famous brands.
The implementation of the People's Republic of China trademark law enforcement Ordinance has adjusted the acceptance and review process of trademark registration applications. The eighteenth second paragraphs stipulate: "the application procedures for trademark registration are complete and fill in according to regulations.
Application document
If the fee is paid, the Trademark Office shall accept it and notify the applicant in writing. If the application procedure is not complete and fails to fill in the application document or fails to pay the fee according to the regulations, the Trademark Office shall not accept it, notify the applicant in writing and explain the reason.
The application procedures are basically complete or the application documents are basically in conformity with the regulations. However, if a correction is needed, the Trademark Office shall notify the applicant to make corrections, and limit them to the Trademark Office within 30 days from the date of receipt of the notification.
If the amendment is returned to the Trademark Office within a specified time limit, the date of application shall be retained. If the amendment is not completed at the expiration or fails to be corrected according to the requirements, the Trademark Office shall not accept the application and notify the applicant in writing. "
The Trademark Office shall, after examining the application documents of trademark registration, issue an acceptance notice to the application for trademark registration which is complete and has completed the application documents in accordance with the regulations. Generally speaking, the time of issuance is about 1 months from the date of receipt of the application document.
Subsequently, according to the newly revised trademark law, the Trademark Office adjusted the acceptance and review process of trademark registration application, and adjusted the examination, entry, division of graphic elements, classification of trademarks, classification of Commodity services, financial refunds, and other forms of review before issuing the admissibility.
If a trademark registration application needs to be corrected, it shall be corrected according to the requirements, and the acceptance notice can be issued only after the financial section is successful.
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