Electricity Supplier Instead Of Physical Store? Zhuo'S "Product Development" And "Sense Of Experience"

"Will electricity providers replace them?"

"Is a hot topic discussed in recent years in the clothing industry.

Most people's view is that the electricity supplier will take part in the market of the physical store, which will have a certain impact on the entity store, but it can not completely replace the physical store.

The reason is very simple, e-commerce shopping does not have the real sense of experience of physical store shopping.

After all, Ma Yun is so fierce that he can't go to Taobao to get a haircut.

However, the speed of e-commerce development is obvious to all, and the commercial value of e-commerce can not be underestimated.

In the face of the impact of the Internet, how can a physical store accept the challenge? Can we break through innovation when we sail against the current?

It is very simple that if the entity store wants to stand up and realize sustainable green development in the face of the "foreign businessman", it will have to work hard in the two aspects of "product development" and "sense of experience".

The president took charge of the whole process of fashion design.

Speaking of product research and development, GREE group has to be promoted by Dong Mingzhu.

GREE's core technology is GREE's slogan and GREE's business goal.

Since its inception, GREE Electric has been committed to technological innovation, taking the core technology of air conditioning as its foothold.

In technology research and development, GREE never set the threshold and how much investment it needed to make it the highest cost of technology input in China's air conditioning industry.

Perhaps women are naturally interested in research and development.

Besides Dong Mingzhu of GREE, MS Wu Xiaoling, President and founder of China fast fashion women's fashion brand, also likes to research and develop.

The investment is no mercy, how much is needed!

In order to ensure the development and innovation of products, in order to ensure the application of new products in style, edition and popular elements to meet the market demand and trend, the company has not only an excellent and professional design team, but also with European leading designers (companies) that represent fashion frontiers, and set up product research and development bases in Europe, Japan and South Korea, so as to continuously promote the R & D and innovation of products.

As the steer of the enterprise and the founder of the brand, Ms. Wu Xiaoling has carefully and carefully examined every newly developed product. As a designer engaged in high-end clothing design and production, she has attached great importance to the new product verification work. Besides making a series of related edition process, she has been involved in the review work in person.

At present, Zhuo TSE is actively promoting product innovation and development, guided by the market, and guided by the adoption of new raw materials, new technologies, holistic and serialized fashion design.

"Designers must make product development and design based on a comprehensive understanding of regional markets, which brings great difficulty to Zhuo's" homework ".

How to do this "homework" is a serious problem that enterprises need to think about.

Wu Xiaoling said that for the regional market "customized" product strategy to meet the requirements of distributors in various regions, meticulous marketing does bring great benefits to the brand in the market development, but behind these, there is also a series of pressures.

To this end, the company set up a commodity planning system, a very high degree of prediction of goods.

For example, how many kinds of funds should be developed in spring, summer, autumn and winter? How many hours should be developed, how many bands, when and when the accessories should be in place, when to go into storage, when to design, when to put into production and how to place orders, the whole system is organically connected in series, so as to ensure that the supply chain and production are fast catching up.

The company has always attached importance to innovation, original design and operational efficiency, focusing on shopping malls and cities with increasing middle class population and expanding e-commerce.

Consumers need more than clothing itself.

Therefore, Zhuo has done a lot of work in upholding originality, improving design and optimizing consumption experience, which has earned many loyal consumers.

"Sense of experience" to ensure an outstanding position

Facts have proved that the three words of "sense of experience" are the last line of defense in many commercial fields, but they are also the most unmatched cards.

Throughout the whole

In the process of consumption, the sense of experience is relatively weak, almost all have been destroyed by the electricity supplier.

For example, telephone charges, tickets, tickets, because there is almost no sense of experience, we all choose to complete online.

In these areas, the sense of experience is not strong, and in the era of e-commerce, they were first consumed.

A few years ago, there was such a rumor about the women's wear shop that the arrival of the era of online shopping clothing would kill the women's clothing store.

Indeed, in the past few years, many physical shops have been closed down, but up to now, there are still many girls who have built up solid stores and are developing rapidly, for example, outstanding.

Because buying clothes is a sense of experience, and the electricity supplier can never replace your sense of shopping experience.

In Zhuo do's view, no matter who is the opponent, as long as the "product research and development" and "experience" are both hands, the spring of the store under the women's clothing line will come, and the sustainable development of the brand will no longer be a paper talk.