Wenzhou Shoes And Clothing Enterprises Are Working Hand In Hand With The Internet To Build Customized Footwear.

Lex Gilette, a US Paralympic athlete, lost his eyesight in his childhood, which may have made a great impact on him in some ways, but it did not prevent him from becoming the world's top long jumper. Wearing a pair of "Lex-Specs" glasses designed to prevent wind and sand from entering the eyes and displaying themselves on the highest stage of Olympic Games, is there anything cooler than that?

In Wenzhou, the main industry cluster of footwear industry in China, many shoe and clothing brands, such as Wedding bird Red dragonflies, AOKANG and so on are constantly exploring the integration and innovation with the Internet. In preparing for the Rio Paralympic Games, the nickname "Lex" Elexis Gilette met with Nike's cross functional NXT team at the training center in Chula Vista, California, and further improved the design process of this incredible high-tech glasses.

"Lex-Specs" uses hard shell material and its shape is similar to the style of sculpture. This structure can help players to judge the environment better. In addition, the design team gave up the traditional coating materials and applied the technology of heat transfer printing to the glasses.

"Next is the decisive stage." Nike The official blog records the design concept of this glasses. "The team has added some other elements on the basis of meeting the perceived needs of Gilette: they hope that the luster of this spectacle can be echoed with its unique style and convey a fearless and refined aesthetic concept to the outside world. Therefore, the team did not use conventional coating materials, but rather transferred the leather from shoes and clothes to the glasses to achieve the desired luster.

Unfortunately, you can't buy Gilette's wind glasses on the market, but that doesn't mean that Nike has no other cool products. You can spend 110 pounds on a pair of sophisticated Tailwind sunglasses, and Mo Farah, the king of long-distance running, wears the glasses and conquers the 5000 and 10000 meters of Rio. Tailwind Running shoes Sunglasses are designed with ultra light and streamlined design, so that the speed of the runner in the running process will not be slowed down due to equipment reasons, and can still be comfortable in the accumulation of the distance.

As long as you move your mouse at home, you have a professional volume division to complete the "private order" leather shoes or suit for you. The information on China's footwear industry and Internet convergence conference held in Yongjia, Wenzhou on 12 may shows that the footwear industry has become the pioneer of the transformation of the consumer goods industry in the Internet age. The conference was co sponsored by China Internet association, China clothing association, China Leather Association, Zhejiang Provincial Economic Commission and Wenzhou municipal government.

Wu Zhize, President of the wedding bird bird, said that the intelligent production of the birds has overcome the problem of garment production that "personalized sewing does not reduce quality, and single piece flow does not reduce efficiency". It has taken the lead in realizing the 4 intelligent production of industry. It is understood that Wenzhou shoes and garment enterprises such as red dragonfly and AOKANG are gradually merging with the Internet to achieve cross-border breakthroughs in the field of customized customization.