Lswop Push Sports Shoes "Online Rental" Services To The Welfare Of Footwear Enthusiasts

Whether in the US or in China, more and more fashion entrepreneurs are trying to "Online Lease" this new subdivision.

In terms of women's renting, the industry leader Rent the Runway has earned $126 million in venture capital, valued at $500 million.

In addition to women's clothing and handbags, are there any other fashion products that can be rented?

A startup company called LSwop (Luxury Swop, luxury exchange) has turned its attention to a seemingly impossible category: sports shoes.

(who would like to wear other people's shoes? Even if it has been carefully cleaned, it seems to be left forever).

Jonathan, co-founder of LSwop, said: "sneakers from the hands of famous European designers are famous for men."

The handbag is as important to a woman as a woman.

The success of Rent the Runway inspired me, and I saw the gap and opportunity in this market.

We hope to replicate the success of Rent the Runway in male sports shoes. Jonathan Escoffery and Jinette Cordero together set up LSwop in December last year.

Escoffery said that the company's business is concentrated in European high-end brand sneakers, including brands such as Tom Ford, Christian Louboutin, Pierre Hardy and Rick Owens, from famous designers, with limited price ranging from 800 to 1000 euros.

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"I think the second-hand business of ordinary running shoes is very saturated.

Escoffery said: "websites and blogs about Jordan (Jordan) and Nike (Nike) are everywhere.

So we chose the direction of high-end sports shoes.

LSwop operates on a monthly subscription basis. According to the monthly payment of membership dues, the number of sports shoes that members can rent can be divided into three grades:

$150 a month, members can rent a pair of sports shoes every month.

$250 a month, members can rent two pairs of sneakers a month.

350 dollars per month, members can rent three pairs of sports shoes every month.

The duration of each pair of sports shoes is between 1 and 4 days. Escoffery emphasizes that each pair of sneakers will not be leased more than 2 times.

When the lease is over, members can choose to buy these almost entirely new sports shoes at a discount price.

In addition to sports shoes, members will receive a pair of 3M insoles, customized wooden shoe boxes, and a pair of free socks.

In addition, Escoffery also plans to provide other services to members, such as occasional offline activities and sample sales.

This week, for example, LSwop hosted an event at Greene Street in Soho District, New York, where Vetements, Balmain, Givenchy and Rick Owens were sold at the scene.

Men's clothing.