Ma Yun Liu Qiang East Stares Online "Internet + Entity &#34"; Business War Is At Stake.

Traditional people always think that there are decades of precipitation, and the threshold set up will not be easily broken.

But in fact, the basic logic of business has changed completely. The precipitation that traditional people rely on has become a burden or a stumbling block.

In 2016, the last straw will fall, and a large number of traditional people will be eliminated.

The pressure will continue to increase in 2016, and the last straw will fall.

The pressure comes from three aspects: first, the economic environment is not good, and the profit margins of enterprises continue to decline; two, consumers are cautious, and they even prefer foreign brands and products; three, the impact of electric business, and e-commerce enterprises directly involved in traditional industries.

The economic environment is not good, which can not be controlled by a single traditional enterprise.

In fact, even if China's economy grows at a rate of 6% in the next five years, this is not bad in itself.

But for most of the traditional enterprises in China, it has been used to over 10% of the growth rate, accustomed to extensive and relational business mode, and it is very difficult to pform it suddenly.

Consumers are more interested in foreign brands and products. This is the evil cause of extensive development in the past.

In the past, business has been doing well, almost in all walks of life in China, with the main way of deceiving and squeezing consumers.

For a long time, the people are extremely distrust of local brands and products.

The hubbub lid incident in 2015 is one of the reactions. It is very difficult to reverse this situation in the short term.

The impact of the electricity supplier has already appeared for a long time, but 2015 is a turning point.

Prior to that, although the electricity supplier has an impact on the entity, but on the whole is still squeezing the channel.

In 2015,

Strategic stake in Suning, pushing Tmall supermarket; Jingdong sent Jingdong to home.

This marks the direct entry of e-commerce giant into the line.

In 2016, Ali Jingdong's penetration of the line will be deep.

What's happening now is that Jingdong will push the first locomotive project in 2016, that is, the new channel business department. Simply speaking, Jingdong is a large wholesaler, supplying goods to individual businesses, which will directly take away many traditional middleman businesses.

If the volume of Jingdong arriving at home continues to grow in 2016, it is possible to establish a community store with high frequency commodities across supermarkets.

On the other side of the world, Alibaba, which is similar to Jingdong's locomotive No. 1 project, is "traceable wholesale", launching the urban partnership program, providing a series of services for urban retailers such as supply, distribution, finance and so on.

Ali's responsible person is blunt, and the project will take an impact on offline wholesalers.

The Tmall supermarket, which was vigorously pushed in 2015, will no doubt continue to rush to the supermarket business in 2016, and will only grab more and more.

Ma Yun and Liu Qiangdong attacked the line and realized that the Internet opportunities in the next ten years are in traditional industries. This seems to be different from what Ma Yun Liu Qiangdong thought before that the electricity supplier would destroy the traditional retail business.

Ma Yun Liu Qiangdong's "pformation" has brought hope to many traditional enterprises. Many people in traditional enterprises have breathed a sigh of relief and proudly declared that the future of the Internet is in the traditional industry.

For the first time, Internet and traditional industries have reached a consensus that the future of the Internet is in traditional industries.

But what is not clear is: will the future of traditional industries be held in the hands of traditional people or Internet users? From the current situation, Internet users will gradually dominate traditional industries, and traditional people will be eliminated in large numbers.

This is similar to Huang Yuanpu's previous view: traditional industries will not disappear, but traditional people will be abandoned.

The reason is very simple.

People are younger and understand what is happening now.

Traditional people always believe that they have decades of precipitation, and the threshold set up will not be easily broken.

But in fact, the basic logic of business has changed completely. The precipitation that traditional people rely on for decades has become a burden or a stumbling block.

In addition to the giants represented by Ma Yun and Liu Qiangdong, the large number of O2O and Internet + projects that were born in 2015 are sowing the seeds of change in all walks of life.

5 years ago, most of the traditional retail businesses also looked down on Ali Jingdong. After 5 years, Ali Jingdong had already surpassed the largest retailer under the line.

It is foreseeable that 5 years later, catering, medical, automotive services, logistics, real estate, wedding, community, finance, education and other industries will be revolutionaries by Internet users.

This revolution is accompanied by the rise of Internet people and the massive elimination of traditional people.