Cross Border Design Is Sought After By Designer Gosha Rubchinskiy, Creating Skateboard Brand

Gosha Rubchinskiy creates skateboards

Just as Rihanna announced at the same time, it was a surprise, but not a surprise, to announce PUMA's joint design.

The Russian fashion designer never concealed his love for skateboards, and skateboard culture and sport, Eastern European style were regarded as Gosha Rubchinskiy's logo style.

This time, he and his friend Tolia Titaev decided to work together to create a more pure skateboard brand, PACCBET.

Tolia Titaev, who co founded PACCBET with Gosha, was once a skateboard and later turned into a model. Gosha and Tolia met 8 years ago at a brand model interview. Two people who hit the nail on the spot not only had many cooperation but also became friends in private.

According to DAZED's information, Tolia will be the main designer of PACCBET.

Students familiar with Gosha will not be unfamiliar with the word "PACCBET". Starting from the creation of personal brand, PACCBET has appeared on Gosha's T shirts and sweater many times, including the joint name after fame and Reebok, and the first year's repetition.

PACCBET is literally plated as "dawn and sunrise" in Russia, meaning "better days".

And the new brand of logo is not difficult to see that it is also the sun's brilliant design.

With a hint of darkness, marginal breath and hope for the future, this seemingly contradictory state is actually a true portrayal of ordinary youth. It is also a style that runs through Gosha Rubchinskiy's design. In other words, this is the reason why Gosha's design is sought after by young people.

The first series of PACCBET includes T-shirts, hoodies, sweaters, hats, badges and, of course, skateboards.

Like Gosha Rubchinskiy's personal brand, PACCBET is also produced by Comme des Garc ons. The two designers only need to be responsible for the creative design level, and the production and management level is entirely responsible for Comme des Garc.

On September 17, PACCBET will be on Dover Street Market and Paris Trading Museum.

By the end of the month of WWD 8, Gosha Rubchinskiy will launch a perfume in October.

I am very curious about what kind of perfume the edge youth, subculture, and former Soviet Union's retro style perfume are.

Though not as well known as Vetements, Gosha Rubchinskiy is undoubtedly one of the most popular designers at the moment.

In fact, he and Vetements's designers are not so good at each other. Vetements's later topic of high DHL T-shirt was originally Gosha dressed in Chinese restaurant for the brand 2016 spring summer series.

Nowadays, the designers of this circle are leading the current street fashion. Their inspiration comes from the bottom of the society, with the edge breath, all very Eastern Europe, and very young and unruly.

Gosha's signature design, which is the most well-known signature, is the classic design of "pforming" other brands. It mainly moves on the logo of brands. Champion, Kappa, Tommy Hilfiger, Reebok and other brands have experienced Gosha pformation.

The reason why designers did this was because they had seen many Russian people wearing fake brand clothes when they were young. This design inspiration is somewhat surprising.

But such a rebellious design concept is just for the taste of young people. Whether they have the same experience that they can not afford to buy genuine products or counterfeit goods, it is wonderful for them to look down at the big cards.

It has been quite popular in recent quarters, including Vetements's Demna Gvasalia, which is also from Georgia in Eastern Europe.

For the western culture, the Soviet Union's retro style in their designs has a wonderful sense of distance. At the same time, both Gosha Rubchinskiy and Vetements use the common language of young people all over the world.

Distant and intimate feelings are the reasons why Vetements and Gosha Rubchinskiy have gained popularity in the western trend.

How the mysterious Chinese style joins the language that Westerners can understand is also worth thinking by Chinese designers.

Another interesting point is that in today's fashion circle, besides the design, the charm of designers themselves is becoming more and more important.

Raf Simons, Hedi Slimane, Alessandro Michele, Deman Gvasalia, Jeremy Scott, and so on are all easy to get by every star designer.

The circle is highly concerned, and these designers usually have other skills to win.

In Gosha, this is photography, not only has it been in the album, but also has taken the Supreme modeling special for magazines such as GRIND and POPEYE.

It is undeniable that this is the impact of social media on the fashion industry.