Cambridge Shoes And Clothing To Build The Leading Brand Of Children'S Shoes And Clothing

In September 6, 2016, "Cambridge shoes and clothing 2017 spring and summer new product order meeting" was held in Jinjiang headquarters.

The theme of this conference is "finishing and building", and more than 500 agents from Cambridge shoes and clothing participated in this meeting.

At the meeting, Cambridge shoes and clothing not only summarized and analyzed the work over the past six months, but also issued a strategic guideline for the development of enterprises and brands in the next three years, and comprehensively deployed the brand marketing work in 2017.

"

The terminal construction is in full swing. At present, we have completed the layout of terminal channels, and the next stage will be the Cambridge terminal.

Chen Shaojian, general manager of Cambridge shoes and clothing, pointed out at the meeting that the order will be based on the theme of "fine building and distant development", that is, we plan to enhance the company's action on the terminal and infiltrate the agents to improve the national terminal of Cambridge footwear and build a high-quality terminal in Cambridge.

Create high quality products and build brand foundation

Since the start of the shoe and clothing business in Cambridge, the performance of the terminal has been improved step by step, and now it has entered the seventh year of the integrated development of shoes and clothing.

After seven years of exploration and development, Cambridge shoes and clothing have become more and more steady in shaping the "British campus equipment".

Today, shoes and clothing in Cambridge have been created respectively.

,

and

And according to the style and characteristics of each series, it is reasonable to mix products and carry out multi variety linkage. After the brand marketing promotion and the continuous efforts of the terminal sellers, the results show that the clothing of Cambridge brand has also had a certain influence in the market.

"Products are the core of all work. In the design and production of clothing products, we will continuously enhance the concept of product development and develop more diverse products to match brand tonal and growing stores."

Chen Shaojian emphasized.

It is understood that in the spring and summer of 2017, Cambridge continued to differentiate its product style with the fine series (S Series), the British School Series (C Series) and the fashion leisure series (F Series). In the development of the S series shoes products, Cambridge's shoe research and development department has injected more systematic functional technologies, focusing on upgrading the materials to meet the needs of consumers in different markets, different business circles and different attributes.

"The previous product review meeting has seen this stock, compared with last year it has improved a lot."

Wang Jianming, a dealer in shoes and clothing in Cambridge, raised his massage insole.

"Whether it is the coloring of clothing or the style design of shoes, it combines both popular elements and original features.

Now, after 85 and 90 parents purchase products, besides considering the quality, they also value the style and characteristics of the products.

Dealers from Changsha say that a lot of single products can be a market breaker.

It is understood that at the previous product review meeting, many agents have expressed optimism about this season's products, and put forward valuable suggestions according to market demand. The development department has made great improvements and improvements to these suggestions, showing the product mix more perfect.

Set up excellent benchmarks and build brand terminal channels with intent.

"The head office hopes to standardize the project through the" store side "terminal image, and create a standard, clean terminal image, comfortable and clean terminal environment, so as to enhance the brand's image and status in the consumer.

Now, from the feedback from the market, our strategy has already worked.

In the next three years, the rise of the terminal will also be one of the focuses of our development, Chen Shaojian said.

According to this strategy, in the first half of 2016, Cambridge shoes and clothing went all out to promote its own preparation.

"Selection activities.

During this process, the final image of Cambridge footwear has been exposed for 1606604 times.

In addition, Cambridge shoes and clothing through this activity, for the majority of terminal stores set up a number of high quality benchmarking shops.

"Point to area, benchmarking to promote full staff development, this is our strategy to promote terminal upgrading."

Chen Shaojian said.

At this meeting, Cambridge shoes and clothing will be officially launched "Cambridge brand" in addition to the award of the "Ten Star stores of 2015-2016", which has just been selected.

"Terminal image standardization project".

"We will not let go of any small details. From the material of the door to the lighting effect of the shop, from the shelf, the model to the orderly display of the warehouse, we will send professional personnel to guide and track the effect."

Chen Shaojian said.

Continue to optimize channels and enrich the core of the brand.

At the end of June 2016, the growth travel documentary, "travel before growing up", which was the exclusive name of Cambridge shoes and clothes, was officially broadcast, which caused a great response in the industry.

"Naming such a new and interesting entertainment program is a win-win for both the brand side and the program."

Chen Shaojian said that by naming the program with positive energy, it not only spread the popularity of Cambridge in the largest range, but also spread the culture of Cambridge and the brand proposition of "accompanying growth" with the help of program content.

At present, the ratings are rising all the way. The total number of the first seven programs in Tencent video is more than ten million, and the program has attracted the attention of many parents and children.

Recently, the content of the "British Cambridge" station is the highlight of this season's program. "Wearing Cambridge equipment and visiting Cambridge campus" will surely create a more solid and three-dimensional brand image for Cambridge shoes and clothing.

"What we want is to turn Cambridge into a leading brand in the children's footwear industry.

Now, Cambridge already has more than 1000 terminal stores and is in good condition.

The strong lineup needs a clear operational policy, so that we can achieve ambitious career ambition in the general direction of "terminal rising". Chen Shaojian stressed that Cambridge will continue to spare no efforts in brand image building in the future.

In order to make the whole team's goals consistent and more courageous, Chen Shaojian also organized a small meeting of the agents during the order meeting.

"There were only more than 30 meetings to be attended, but the discussion lasted for more than 4 hours."

Chen Shaojian said.

Through this meeting, headquarters and agents discussed the implementation policies in accordance with their actual needs. Cambridge's insisting on the purpose of holding direct stores is to protect the interests of agents and distributors.

"Lofty aspirations" is "down to earth". The three major strategies of Cambridge shoes and clothing are focused on each other and complement each other. I believe that they will lead their business partners to build up the wind and waves together.

The leading brand of products.