Sales In The Clothing Industry Are Still Growing Rapidly And Steadily.

"In the first half of 2016, China's clothing and its upstream related 47 listed companies, including men's wear, casual wear, sportswear, women's wear, footwear, underwear, professional wear, fur, infant and child clothes, and textile and zippers, achieved a total sales of 121 billion 827 million yuan, a net profit of 11 billion 345 million yuan and a net profit margin of 9.13%. Compared with the same period last year, revenue (14.05% yuan in the first half of 2015) increased by 14.05%, net profit decreased by 1.69% (11 billion 539 million yuan in the first half of 2015), and net profit margin (10.80% in the first half of 2015) decreased by 1.67 percentage points.

　　 Profit level appears Polarization

From the data, men's net profit rate is the highest, up to 23.65%, sportswear is 14.94%, women's clothing third is 7.99%, sportswear fourth is 5.40%, footwear is only 1.62%. However, from the performance structure of different types of clothing listed companies, there are 1-2 companies, such as the men's clothing industry, and the net profit of the home and YOUNGOR is 4 billion 843 million yuan, accounting for 86.18% of the net profit of men's wear, the net profit rate of 28.10%, and the revenue of 17 billion 229 million yuan, accounting for 73.38% of the revenue of men's clothing. Of the other 9 companies, 8 companies had a net profit decline, three companies suffered losses, and the net profit of the profitable companies was 27 million yuan, the highest being 266 million yuan. Women's wear The profit scale of "La Natsu Bell", "Semir dress" in sportswear and Anta in sportswear are far ahead of the industry, and the market share is relatively high.

　　 Leisure and sportswear revenue account for market share Super half

(1) 11 listed companies based on men's clothing accounted for 23 billion 750 million yuan in revenue, accounting for 30.32% of the total revenue of apparel listed companies. (2) 15 of the companies listed mainly on casual wear and sportswear, accounting for 39 billion 893 million yuan in total revenue, accounting for 50.93% of the total revenue of clothing listed companies. (3) 5 companies listed mainly on women's clothing accounted for the revenue of 3 yuan, accounting for the total revenue of the apparel listed companies; (listed) the listed companies with footwear mainly realized the sales revenue of the listed companies, accounting for the total revenue of the listed apparel companies; (2) the total revenue of other listed companies (underwear, professional wear, fur, infant and child wear and stockings) accounted for less than the total revenue. Sports and leisure clothing has gradually become the dominant product in the clothing market, which may have a great relationship with the change of life concept and lifestyle.

Sportswear revenue and net profit synchronization to achieve rapid growth

(1) men's clothing revenue increased by 1.75%, net profit increased by 2.18%; (2) leisure wear revenue grew 14.08%, but net profit decreased 15.84%; (3) sportswear revenue increased 15.82%, net profit increased 19.58%, realized a double growth of revenue and net profit; (4) total sports wear and leisure wear, revenue growth 14.84%, net profit growth 14.84%; (14.84%) women's wear revenue growth, net profit decreased; (E) footwear revenue declined, net profit decreased.

Clothing listed companies are much more profitable than textile companies.

Men's wear, casual wear, sportswear, women's wear, footwear, underwear, professional wear, fur, baby and baby clothes nine kinds of 39 listed companies in the first half of 2016 to achieve revenue of 78 billion 317 million yuan, net profit 10 billion 308 million yuan, net profit margin 13.16%. Compared with the first half of 2015, revenue grew by 7.18%, net profit increased by 0.29%, net profit margin 0.9 percentage points. Textile and zipper two categories of 8 listed companies in the first half of 2016 to achieve revenue of 43 billion 510 million yuan, net profit of 1 billion 37 million yuan, net profit margin of 2.38%. Compared with the first half of 2015, revenue grew by 28.92%, while net profit fell by 14.73%. From the operating data of these listed companies in the first half of 2016, the net profit rate of downstream enterprises (clothing, footwear, fur) is 5.53 times higher than that of upstream enterprises (textile and zippers). Overall, sales in the clothing industry are still growing rapidly and steadily, but the level of profitability has shown a general downward trend.