Fashion Renaissance In Italy

"Italy...

Now is in a great time, is undergoing a Renaissance, "contemporary price brand MSGM founder, Pucci creative director.

Tell BoF: "now there are many opportunities. This period is very important because we are communicating with the outside world why Italy is very important and valuable.

So this is a beautiful message. It's a wonderful moment.

It's the same sentiment.

He worked for Fendi for more than 13 years, and founded a personal brand in 2009. In 2014, LVMH bought a minority stake in the brand about 45%.

"Some changes are taking place.

After a series of seasons, the attention has been very high, "de Vincenzo said." everyone is talking about it.

And the great strength of this big brand in the direction of new creativity.

It is important to understand the impact that big brands can bring to us.

"The energy here has changed, and the media will come to Milan," he continued. "They are waiting for the emergence of new things, even in our fashion week.

Because for a long time no one was right.

Interested, besides looking at Prada, Gucci and Fendi's conference. "

Indeed, speaking of Italy's new generation brand to build individual enterprises, and strive to become the next generation of Italy's super brands, these two.

It is also representative.

MSGM is jointly owned by Giorgetti and Italy Paoloni group (Paoloni Group).

Excluding its franchised children's clothing business, the brand's annual turnover is around 45 million euros.

According to reports, Lu Wei Ming Xuan bought nearly 1 billion to 2 billion euros in that year.

Minority interest.

This

It said its sales increased two times a year, but declined to give details.

They have to support new people.

Because the brand that dominates Italy is very old now, so we have to attract people with fresh things.

Similarly, the headquarters is located in Florence.

There has also been a rapid growth and the recognition of global buyers and media.

Aquazzura has 350 wholesalers including Barneys, Net-a-Porter and Matchesfashion.com in the world. Footwear business has increased two times over the past two years, and has jumped the fastest growing self financing in recent years.

Company.

Although the company refused to disclose financial figures, market participants estimated that Aquazzura revenues would exceed 50 million euros.

All the brands mentioned above have channels to make full use of Italy's unique high-quality portfolio: local production and process technology.

This means, with the local

Compared with other international markets such as London, New York and Paris, Italy's local brands are more likely to drive sales.

But right

While paying close attention, the wider global fashion industry is undergoing pformation.

Various experiments have been carried out in the industry to try to solve how to adapt to the "immediacy" of communication in the digital age and to balance China.

The reduction of consumer demand is a factor.

Everyone is trying to depict the fashion of the future, Carlo Capasa, President of Camera Nazionale della Moda Italiana, Italy.

"We are experiencing tremendous changes in the fashion industry.

All these changes imply that we are looking for new ways for the future.

But we talked to BoF in this article.

It is unanimously agreed that domestic brands have not been able to provide much help to them at the beginning of their business, and the support from foreign media and buyers is often earlier than that of Italy's domestic institutions.

"It's too late to start looking at us," de Vincenzo said of the industry's help to new designers. "I'm not sure if this has changed a lot, but the mindset has changed.

It is important to realize that it is important to change, especially in Italy, because in the past 20 years, no one even knew what went wrong.

Aquazzura co founder Edgardo Osorio and Ricardo D Almeida Figueiredo also said that their business didn't get much help at the beginning, though they tried very hard to join the official schedule of Milan fashion week.

It is also supervised by Italy Fashion Association.

After being asked to pay 50 thousand euros to join Milan, the brand is now displayed in Paris instead of Milan.

"They have to support new people," Osorio said. "Support the new generation of Italy and support the next Dolce.

Because the brand that dominates Italy is very old now.

We must constantly attract people with fresh things to inspire people. "

"In short, the government of Italy has never been able to help. It has promulgated the most ridiculous regulations on the employment of enterprises.

With such ridiculous labor laws and required expenses, as a new business owner, you basically can't get any benefits or get help, "adds JJ Martin, LaDoubleJ of Milan's second-hand antique fashion business and retail business.

"But Milan is reviving," Osorio added.

"Gucci and Dolce & Gabbana are reviving.

I believe there will be a good future and huge business opportunities, but I think it can't just cater for super brands. "

This Wednesday rice

At the opening lunch, Matteo Nzi (Matteo Renzi), the Prime Minister of Italy, told reporters in his speech that the government he led would promote the development and investment of fashion and fashion industries.

"We will make a lot of efforts, and we will work hard together, but I hope you can help us to help our country to create" made in Italy "which is much better than what you have made.

"What we need" made in Italy "contains our values, culture, ideals and passion.

From the craftsmen who make your design brilliant and excellent, and the qualities that make us feel united as a nation.

Capasa acknowledges the need to focus on sustainability and growth in the next few years.

As well as electricity providers and other important issues, at the same time, we need to implement the new strategy.

"This is the most important thing we want to do, and our future efforts will be able to connect with our main projects."

"Besides, we are working with all the other fashion institutions in Italy to create the future.

"The new vision," Capasa continued, "on the other hand, we need to make our conference more exclusive and create a more dynamic atmosphere.

There will be more.

Besides the activities, the relationship between the various parts of the fashion system is also clearer.

This is the future we want to achieve.