London Fashion Week: Fashion Is No More Than Men And Women.

Starting next year, Bailey, originally a creative director and chief executive, will give up the position of chief executive of Burberry and concentrate on designing. 2017 London spring and summer fashion week's "September series" should be the last season he released in a double identity, which is also an important turning point for the brand. It involves not only internal departments from design, production, marketing to public relations, but also fashion practitioners.

Because of the press conference schedule, Tom Ford, Ralph Lauren, Tommy Hilfiger and other fashion brands released in New York first entered the "show show sale" mode. For this reason, Burberry is obviously not willing to accept it. "We are the first to announce the brand". Most journalists have heard similar words in public relations from the past two days. Fortunately, the focus of the conference is not just about this: the new show, the new gimmick, the new show mode, and even the identity of the creative director, Christopher Bailey, is about to change.

There was a collection of bookworm at the intersection of Chai Ling cross road and Manette street, aiming at the famous Foyles in London. But in the next week, Burberry will use it to receive fashion enthusiasts. As the veteran brand of London Fashion Week, Burberry resolutely abandoned the spacious Kensington garden in this season, as a showroom and showroom, and named it Maker House (craftsman workshop).

Limited by space, Buberry The seats were reduced from 1700 to 700. Unlike sales stores, the Maker House gate opens in the more secluded Magnet street, not the trunk road cross road. The first thing to greet visitors is a small courtyard, where the plaster is placed in green plants, including Prince Albert, Elizabeth I, Churchill and Hitchcock. You simply can't imagine that the lorries transporting books were unloading here.

Waiting for you after entering the door is Thomas' s Caf e, which comes down from the cafe in the flagship store of Reagan Burberry street. When visitors get used to indoor light, they will see it to the right. Craftsman They made tassels, knitted horse hair, stitching embroidery, bookbinding books, and whispered to visitors. The deepest part of the wall is covered with this season's design reference. Some are hand drawn manuscripts, some are historical documents, and nails are used to fix all kinds of fabrics, including the bag Patchwork of the last season.

But perhaps the most abrupt is the novel Orlando, which is the inspiration for fashion inspiration this season. Its author is Virginia Woolf, the representative of the stream of consciousness in England. The novel records the heroine Orlando's transformation from aristocratic teenager in sixteenth Century to the twentieth Century female body and spanning over 300 years. "I keep looking for natural and smooth transformation of gender." Christopher Bailey talks about the source of inspiration, and the verse in Orlando is very beautiful. From the fifth set of modeling, male and female models come in.

The result of the combination of men's and women's wear shows that there are 83 sets of shapes, 250 clothes and accessories in the show. Burberry please bring pianist Rosey Chan, band and vocalists to interpret the music "Reliquary" (sacred bone box) made by the British composer Ilan Eshkeri for the brand "custom". Including the final appearance of the model, the conference lasted nearly 20 minutes.

"Actually, when I was designing these clothes, I didn't expect it to be specially designed for men or women." Christopher Bailey has tried it before. Women's wear The male model is not the result of the show. "Audiences in this era are very different. They need something new." He recalled second days after the end of the release.

Elizabeth I's popular fold collar, velvet and brocade mark the age of the whole series. But the model passed by the audience could not tell which latitude or where to go. Burberry not only turn London, Prorsum, Brit into zero, but also implement seasonal design: denim, knitted, pajamas type silk... Many kinds of fabrics make up this series, which range from casual clothes to advanced garments.