Chinese Designers Go To Milan To Fashion New World

The 4 young Chinese are invited by the Italy magazine senior fashion editor Sara Maino for the invitation of the invitation.

To introduce their brand to Italy fashion industry.

Chen Xuzhi said: "I won't have too many clear goals for sales this time.

What's more, we expect to know more practitioners in the fashion industry in Italy.

Zhong Jiaqi said that the shopping power of Milan is more active than that of London and Paris.

"Many people in Milan will buy directly and ask where they are.

Most of the exhibitions are media interviews, and the exhibition hall in Paris is a more private place to make appointments and place orders.

He said, "many buyers and media in Italy have come to consult and are interested in my brand.

We hope that through this activity, our brand will start to enter the buyer shops in Italy, so that more people can wear them.

Clothes. "

Liu Haixie, Lei Liu Shu, Chen Xuzhi and Zhong Jiaqi in Fashion Hub Market

BoF 500 members, known as unique fabrics,

Wang Zhi (Uma Wang) is a pioneer of Chinese designers in Milan.

Since 2009, she has demonstrated in Milan, and has established an in-depth cooperative relationship with the locals, from fabric development, production to display and sales, almost all in Italy.

She combines the poetic aesthetic of Chinese ink painting designed by Shanghai with the quality and elegance made by Italy.

Her 2017 spring summer series fashion conference just ended yesterday.

White Milano, the most influential fashion show in Milan, also saw this trend. Last year, the exhibition invited the domestic buyer's shop and the founder of Showroom Alter, Sonja Long, to launch an activity called China Calling, taking 7 contemporary Chinese designers to Milan to participate in the White Milano fashion show.

This season, one of the five new projects launched by the exhibition is "WHITEAST Introducing China". The organizers personally invited Jin Chongyu (Jinnnn), Yu Wanning (Evening), Gao Yang (Simon Gao), Tan Fengyi (Fengyi Tan), The Lawn, Liu Xiaolu (Tan), and,

Participate in the exhibition.

Jin Chongyu was also invited to present his latest season's work as a special guest and to hold his exclusive celebration at the Tortona Street 27, the birthplace of the White exhibition.

Chinese designers participating in Whiteast

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Ye Qizheng, editor in chief of the tidal wave network in Milan, told BoF that he had visited the White exhibition three times. This season, its scale expanded rapidly, almost doubled, and the buyers and media who came to attend the exhibition were also popular.

They brought a lot of exposure.

"Tortona block is two or three years ago, and more and more Showroom is blooming here, becoming a gathering place for Milan's fashion and creative industries."

At the same time, Long Xiao brought it again.

The brand Kris Xu and its own brand Rolling Acid, co founded by Holland artists Kavelaars, are exhibiting and become curators of this event.

DFO International, a fashion management and marketing development group, will take part in the exhibition of four brands of Chinese brands, including Cynthia & Xiao, Yang Fang (By Fang), Heng Shu and Lantern Sense.

In the past two years,

The industry attaches great importance to the Chinese market.

From Pitti Immagine Uomo Italy

(Pitti Uomo) to the Italy Fashion Association men's week and women's wear week, these organizations are actively working with China's creative power, so as to further expand the vast Chinese fashion market.

Raffaello Napoleone, chief executive of Pitti Uomo, said in an interview: "in recent years, the number of Chinese visitors to Pitti Uomo has increased year by year. As China's menswear consumption environment changes, we also see that the distribution and strategy in the Chinese market have changed."

This time I participated in the "WHITEAST Introducing China" project.

Gao Yang said that he had been selected as the "new creative designer" (Up Coming Talent Designer) by Italy version "Vogue" and "L" Uomo Vogue respectively.

White is the largest exhibition in Milan, and the largest number of people participating in the exhibition. The project is similar to the Chinese Pavilion in the exhibition.

By FANG

Yang Fang is full of expectations for going to Milan: "our footsteps have gone from New York to Paris to Milan.

It is hoped that through this collective exhibition, more international buyers and media will get to know and understand us.

"We took the west to the East and brought the east to the West. White's development over the past two years is obvious to all. We believe it will be a good demonstration in Italy.

The designers we bring are already sold in China, and in the independent designer's brand, they are conversing with the market and terminal consumers of the individualized consumption.

With our professional observation in Europe, we believe that these brands will be attracted to the local buyer's market in the "WHITEAST" project, "said Ding Naiyun International Meimei, chief executive of DFO.

Jinnn is invited to show at WHITEAST.

Long Xiao also expressed the need to have a global pattern and not only focus on the four fashion capital.

At the moment of global interconnection, Copenhagen, Seoul, Tokyo and Beijing and Shanghai of China also have fashion brands worthy of exploration and full of commercial potential.

Long Xiao also said that her strengths may not be influenced by the media, such as the reality TV show that she participated in "my new clothes" is only aimed at entertaining the public, but she knows how to lay the channel and sell the goods.

"Chinese designers have come into contact with me so much that many people are so confused that they do not know how to make channels."

She told us: this group of China

The same is true for Milan. With the help of Milan's mature structure, it is more effective to sell channels than in London or Paris.

"This time, China

The purpose of coming to Milan is not the same as before. In the past, it was more to promote, but White's activities were actually going to land sales and business, "Ye Qizheng said.

According to him, Cynthia & Xiao has received orders from Italy's leading buyer's shop and Luisaviaroma.

He said: China

If you want to really win the favor of international buyers, you also need a trial run.

"Many designers also need to adapt to European shipping requirements and tempo," he said. But he also expressed optimism about the opportunities and prospects of the moment: "I think it is a good opportunity now to have such an opportunity to make the design of Italy China and the world truly affect these consumers."