Han Du Yi House First Came To " Milan Fashion Week &#34!

In the spring and summer of 2017, the Milan fashion week is coming. Besides the popular clothing brand, this fashion week has a bright Chinese face.

Han Du Yi house team, "fashion bazaar", has become China's first Internet apparel brand to enter the Milan fashion week. It not only interprets the trend of spring and summer in the Milan show with many international fashion big cafes, but also makes a series of activities such as street shooting, live broadcast and so on, so that Chinese consumers can truly feel Milan's unique charm as a fashion capital.

The vanguard character of fashion is bound to be closely related to the spirit of innovation.

UNIQLO started with fleece fabrics. 3D printing first entered the international stage. Burberry pioneered 3D holographic projection.

It shows the leading role of innovation in fashion.

And the Korean home, based on the Internet Ecosystem group of Alibaba e-commerce, has a revolutionary impact on fashion rather than products or marketing.

As a fast fashion fashion brand, speed is vitality.

Han Du Yi house develops 30 thousand products every year, which exceeds 22 thousand historical development records of Zara each year, becoming the fastest fashion brand in the world.

All this is due to the bold pformation of the supply chain.

In traditional garment factories, a garment is made in a factory, from cutting, cutting, sewing and finishing.

Han dresses believes that the current mode can not meet the needs of "multi batch and less batch" of the Internet apparel, so it resolutely divides the production line. One factory is only responsible for one process, and one garment is completed by several suppliers.

As a result, the bold pformation of the supply chain has made the apparel industry the "fastest speed in the world".

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How to improve the speed of R & D is a difficult problem.

In August this year, Han Du Yi House hosted a great designer competition in Seoul, and was involved in 2/3's Korean designer. He even participated in the event, including the "father of fashion designer", "Dragon King" and "fashion king" Cui fan Xi.

Behind the intention is quite obvious, local mining design resources have not been able to keep pace with the development speed of enterprises.

A brand must be landed.

It must have international influence.

Different from other brands, the Korean clothing house initially put the pattern in the world.

Beginning in 2014, Han Du Yi house signed Gianna Jun, Ann Jai, Park Shin Hye, Ji Chang Wook and other world-class Korean superstars, and became China's largest Internet spokesperson.

This time we joined the internationally renowned magazine "fashion bazaar" to Milan fashion week. It is not only a recognition of the strength of the enterprise, but also an affirmation of the qualitative change of the brand image.

As we all know, "fashion bazaar", a fashionable magazine, has always been a frequent visitor to the fashion week. Why is it only chosen this time?

What's the surprise answer to this fashion brand? The answer is quite unexpected: "we choose Korean clothes house, not only because Korea has the international influence, but also because it represents the fashion trend of the future, and the stage of fashion week is not yet coming, naturally matching the brand that represents the future."

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Boldly pform the supply chain and go to Seoul to select talents and join hands.

"He went to fashion week in Milan, and Han Du Yi house, with the spirit of" dare to go to the world ", broke down the fashion industry step by step, and opened up a road to the world for Chinese clothing brand.

For fashion, this Milan fashion week will be of epoch-making significance because of the Korean clothing house.