JOMA Is No Way Out For The Chinese Public Market.

Shaoxing headquarters of Homer Co., which has a total investment of 500 million yuan, was established in Keqiao district.

It is understood that "Homer" brand -JOMA, the first sports brand in Spain, has a history of more than 50 years and is located in the high-end sporting goods market.

Homer Limited is a comprehensive sports industry company invested by Zhejiang Geely Group Limited and Spain Homer International Limited.

When it comes to why JOMA brands enter the Chinese market and choose to cooperate with Homa, Mr. Ezi, President of Homa, said that

In Spain's soccer circles, it has a good foundation in Spain, Europe and South America, but he has done a lot in China in Asia because he has no decent marketing in the region and no decent brand introduction. Only a very senior football player knows JOMA, and ordinary consumers still don't understand JOMA, so its sales are very general and generally negligible.

"Frankly speaking, from our investor's point of view, the Geely Group is very powerful. The sales revenue of one year is 170 billion last year, and this year it will exceed 200 billion. It is the top entity company in China.

What can we bring to JOMA? It brings different ideas. They are satisfied with being a public product, doing low-end products, and we are doing professional products, doing elite products, making high-end products and professional fashion. My keywords are: Mobile, technology, fashion and sexy. My goal is the top three in the world, that is, I hope to one day be able to compete with the best sports brands in the world. I may not exceed the top ranking international sports brand in a short time, but I will not be too open to my competitors. This is our idea of starting and our practice.

"Besides, under our line.

We started out in Beijing, Shanghai, Qingdao, Hangzhou, Nanjing, Xiamen, Guangzhou, Shenzhen, the best Shopping mall in the first tier cities, the best department store, the best comprehensive store, the best location, the most suitable area.

In terms of layout, we are an international front line. Compared with domestic brands, the price is not fifteen percent to twenty percent cheaper than that of the international sports line brands NIKE and ADIDAS. The guarantee of product terminal image is not lost to others. Service awareness and ideas are definitely consumers priority, consumer leaders, and all channels of the whole network.

Ye Qi said.

Mr. Ye Qi said cautiously: "at least 5 years, up to 10 years."

2-3 years time is impossible to achieve this goal, 5 to 10 years to NIKE and ADIDAS, even though I prefer to surpass, but I can not talk about it, surpassing is our ideal, but look, we will work hard.

Ye also revealed: "Homer created JOMA in the future is targeted at the white bone essence. We do not become a public lover. Why? Because clothes and shoes are ultimately a way of expressing their personalities. Clothing is a small group, and ultimately a designer brand.

Many people pursue differentiation, so we should not imagine that 1 billion 300 million Chinese people wear our clothes. 1 billion 300 million of the Chinese have 300 million people to wear, we are very happy, one hundred million people wear our clothes and shoes OK, but these one hundred million people are very strong purchasing power.

Don't pursue too much.

Good service is enough to satisfy them. There is no way out for the public lover. "

In the future, whether JOMA will enter the Chinese market will help promote the development of Chinese football or even professional football in China? For this reason, ye gave a clear answer: "of course, there is such an idea. At present, the cooperation we may start with is the cooperation with AFC and is under negotiation. After that, we will also consider some cooperation with the Chinese professional league matches and college football league matches. Football must be something we will do our best to do. Professional football amateur football, including Sina, will have deep cooperation in football."

JOMA is the first sports brand in Spain, a sports brand with huge market in football, tennis and track and field. Why did you choose to cooperate with Mr. Ye Qi and China Homer company? JOMA international CEO Jose Manuel Mr. Ho said: "choosing Mr. Ye Qi is actually a feeling.

JOMA has been very stable in Europe and South America before. In the past 5-6 years or so, we want to try to enter the Chinese market, and Mr. Ye Qi has a good chance to talk with him very well. I believe President Ezi can help us enlarge the market and really enter the big and Middle China area.

What are the expectations for entering the Chinese market and the positioning of products for the future? Will the future products entering the Chinese market bring the advanced concepts and technologies of JOMA in the aspects of clothing products, fast drying technology, soccer mechanics and so on? "Mr. Jose said:" the future operation of the Chinese market will be decided by Mr. Ye Qi, and all the functions and technologies will be provided to the Chinese market as much as possible. The Spanish side sells shoes that are suitable for professional football players, while the Chinese market will increase leisure expenses and expand to Southeast Asia. "Mr. JOMA said:

In the past 7 years, JOMA has always been ranked first in the Spanish football world. I hope that our materials, materials and technology in Spain will be brought into the Chinese market. After coming to China, we will not only focus on professional football players, but we will also attach importance to the products needed for youth football, and we will also design some products for children who love football, "Mr. Jose said." in the past year, JOMA has always been ranked number one in Spain.