"Virtual Fitting" Has Become A Reality, Tmall "Buy Clothes" To Complete B Round Financing.

Recently learned that Shanghai venture company "good buy clothes" won 15 million dollars B round of financing.

Good buy clothes was founded in August 2013, was founded at the beginning of Lenovo star 4 million 500 thousand yuan Angel round financing.

In July 2014, the $3 million A round of financing for good clothing was obtained.

In August 2015, good buy clothes completed B round of financing, led by broadband capital, the well-known American Fund NEA and investment, the total amount of financing amounted to 15 million US dollars.

Huang Zhongsheng, co-founder and CEO of the clothing buyer, said that the annual sales of China's clothing and electric business industry were nearly 1 trillion yuan, but because of the lack of "try on" experience, there was one mistake on every two clothes sold online.

In the past ten years, the concept of "virtual fitting" has been repeatedly mentioned, but the effect is not satisfactory.

On the one hand, from the user experience, the traditional two-dimensional or three-dimensional way is difficult to show the details of the real beauty; on the other hand, there is a sense of distance between the virtual model and the real try experience; in addition, the virtual 3D reconstruction process is limited by the flexible material of the clothes, making it difficult, costly and time-consuming, and it is difficult to achieve large-scale application.

Against this background, how to solve the "fitting" pain point of clothing business operators?

"MeDel": 1:1 restore the real you.

The 3D display of virtual models may be a step further than the plane, but still does not mean "I" look as good as the upper body.

But what if she is my exclusive model?

"Many companies only focus on fitting effects, but body building is the most fundamental part."

Co founder and CTO professor Chai Jinxiang said.

A virtual fitting scene that can be landed can not only restore the details, material and pendant feeling of clothes, but the more important value is to restore a virtual and real "you".

There is a sense of substitution to have a better experience.

The exclusive virtual model "MeDel" created for users is the abbreviation of "Me+Model", which can restore user's body data and facial appearance.

Recently learned that Shanghai venture company "good buy clothes" won 15 million dollars B round of financing.

Good buy clothes was founded in August 2013, was founded at the beginning of Lenovo star 4 million 500 thousand yuan Angel round financing.

In July 2014, the $3 million A round of financing for good clothing was obtained.

In August 2015, good buy clothes completed B round of financing, led by broadband capital, the well-known American Fund NEA and investment, the total amount of financing amounted to 15 million US dollars.

Huang Zhongsheng, co-founder and CEO of the clothing buyer, said that the annual sales of China's clothing and electric business industry were nearly 1 trillion yuan, but because of the lack of "try on" experience, there was one mistake on every two clothes sold online.

In the past ten years, the concept of "virtual fitting" has been repeatedly mentioned, but the effect is not satisfactory.

On the one hand, from the user experience, the traditional two-dimensional or three-dimensional mode is difficult to show the details of the clothes; on the other hand, there is a sense of distance between the virtual model and the real test experience. In addition, the virtual three-dimensional reconstruction process is limited to the flexible material of the clothes, and it is difficult to make, high cost and time-consuming, so it is difficult to realize the scale of application.

Against this background, how to solve the "fitting" pain point of clothing business operators?

"MeDel": 1:1 restore the real you.

The 3D display of virtual models may be a step further than the plane, but still does not mean "I" look as good as the upper body.

But what if she is my exclusive model?

"Many companies only focus on fitting effects, but body building is the most fundamental part."

Co founder and CTO professor Chai Jinxiang said.

A landing.

Scene can not only restore the details, material and pendant feeling of clothes, but the more important value is to restore a virtual and real "you".

There is a sense of substitution to have a better experience.

The exclusive virtual model "MeDel" created for users is the abbreviation of "Me+Model", which can restore user's body data and facial appearance.

Recently learned that Shanghai venture company "good buy clothes" won 15 million dollars B round of financing.

Good buy clothes was founded in August 2013, was founded at the beginning of Lenovo star 4 million 500 thousand yuan Angel round financing.

In July 2014, the $3 million A round of financing for good clothing was obtained.

In August 2015, good buy clothes completed B round of financing, led by broadband capital, the well-known American Fund NEA and investment, the total amount of financing amounted to 15 million US dollars.

Huang Zhongsheng, co-founder and CEO of the clothing buyer, said that the annual sales of China's clothing and electric business industry were nearly 1 trillion yuan, but because of the lack of "try on" experience, there was one mistake on every two clothes sold online.

In the past ten years, the concept of "virtual fitting" has been repeatedly mentioned, but the effect is not satisfactory.

On the one hand, from the user experience, the traditional two-dimensional or three-dimensional way is difficult to show the details of the real beauty; on the other hand, there is a sense of distance between the virtual model and the real try experience; in addition, the virtual 3D reconstruction process is limited by the flexible material of the clothes, making it difficult, costly and time-consuming, and it is difficult to achieve large-scale application.

Against this background, how to solve the "fitting" pain point of clothing business operators?

"MeDel": 1:1 restore the real you.

Virtual models

The exhibition may be a step further than the plane, but it doesn't mean "I" look as good as my body.

But what if she is my exclusive model?

"Many companies only focus on fitting effects, but body building is the most fundamental part."

Co founder and CTO professor Chai Jinxiang said.

A virtual fitting scene that can be landed can not only restore the details, material and pendant feeling of clothes, but the more important value is to restore a virtual and real "you".

There is a sense of substitution to have a better experience.

The exclusive virtual "MeDel" created for users to buy clothes is the abbreviation of "Me+Model", which can restore user's body data and facial appearance.

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After changing the technical path, the cost of buying clothes will be controlled at 50-80 yuan / piece. One day, a robot service unit can complete the data of hundreds of garments.

In August of this year and

The new fashion has attracted more than 850 thousand user experience.

At present, there are 40 brands of good clothes and Tmall.

According to the data provided by the good clothes, after entering the virtual fitting room, the user has more than 50 sets of extra try fitting, bringing extra residence time more than 4 minutes.

The user conversion rate after trial was 12.4%, with a single rate of 3.5, with an average return rate of 30%.

When the flow is more and more expensive, allowing users to stay longer, means that the brand has more opportunities to display products.

UNIQLO, Jingdong and Taobao have launched virtual fitting rooms, as well as 36 krypton reported Avametric, Metail, Fits.me, Fitiquette, PhiSix and so on.

Good buy clothes think that its differential value lies in enhancing user experience while finding a large-scale application method.

It is not easy to achieve this. Chai Jinxiang said, "every user's experience has been raised a little, and the requirements for technology are increasing exponentially."

At present, good buy clothes focus on the part of clothing, and later will be matched with different shoes, bags and accessories. At present, for a positive perspective, there will be a 360 degree perspective in the future.

But one problem is that the entrance to Tmall's virtual fitting room is not obvious. How to let users see it for the first time is a problem that needs to be solved in the later stage.

Huang Zhongsheng told reporters that the electricity supplier has changed the shape of many industries, but the clothing market is the weakest part of the electricity supplier experience.

Over the past ten years, the proportion of online shopping in clothing has been hard to exceed 20%.

I hope that by improving the core experience of "fitting out", I hope that this proportion can be improved.

At present, Tmall, Jingdong, vip.com and other electronic business platforms are actively layout virtual fitting. With the development of online shopping in the future to VR/AR, users need to feel the experience of wearing clothes on their own.

After changing the technical path, the cost of buying clothes will be controlled at 50-80 yuan / piece. One day, a robot service unit can complete the data of hundreds of garments.

In August this year, Tmall's new fashion attracted more than 850 thousand user experience.

At present, there are 40 brands of good clothes and Tmall.

According to the data provided by the good clothes, after entering the virtual fitting room, the user has more than 50 sets of extra try fitting, bringing extra residence time more than 4 minutes.

The user conversion rate after trial was 12.4%, with a single rate of 3.5, with an average return rate of 30%.

When the flow is more and more expensive, allowing users to stay longer, means that the brand has more opportunities to display products.

UNIQLO, Jingdong and Taobao have launched virtual fitting rooms, as well as 36 krypton reported Avametric, Metail, Fits.me, Fitiquette, PhiSix and so on.

Good buy clothes think that its differential value lies in enhancing user experience while finding a large-scale application method.

It is not easy to achieve this. Chai Jinxiang said, "every user's experience has been raised a little, and the requirements for technology are increasing exponentially."

At present, good buy clothes focus on the part of clothing, and later will be matched with different shoes, bags and accessories. At present, for a positive perspective, there will be a 360 degree perspective in the future.

But one problem is that the entrance to Tmall's virtual fitting room is not obvious. How to let users see it for the first time is a problem that needs to be solved in the later stage.

Huang Zhongsheng told reporters that the electricity supplier has changed the shape of many industries, but the clothing market is the weakest part of the electricity supplier experience.

Over the past ten years, the proportion of online shopping in clothing has been hard to exceed 20%.

I hope that by improving the core experience of "fitting out", I hope that this proportion can be improved.

At present, Tmall, Jingdong, vip.com and other electronic business platforms are actively layout virtual fitting. With the development of online shopping in the future to VR/AR, users need to feel the experience of wearing clothes on their own.