Still Playing Taobao? Amazon Is The Biggest Clothing Supplier

According to recent reports in the US media,

It has become the largest seller of clothing business in the United States. Amazon's clothing sales totaled $16 billion 300 million last year, higher than that of Messi's department store, Nordstrom, Kohl 's, Gap and LBrands sales.

According to Morgan Stanley analysts, Amazon has the second largest market share in the US apparel market, second only to WAL-MART:

The American clothing market is crying for no tears! The market share has gone to Amazon.

Amazon's layout in the clothing industry should be traced back to 10 years ago to buy Shop Bop. After 3 years, Amazon bought Zappos for footwear business at a price of 850 million US dollars.

Over the past few years, Amazon has increased its investment in fashion, launched its own brand clothing and sponsored the New York men's fashion week.

Executives, such as Julie Gilhartogue, the fashion director of the Barnes New York boutique, and Caroline Palmer, the editor in chief of Vogue magazine.

Amazon also launched Zac Posen and Stuart Weitzman brands for high-end fashion.

This has changed the image of Amazon selling only cheap products.

Morgan Stanley analysts estimate Amazon's

Sales grew by $1 billion 100 million in the previous quarter, while total sales of Messi, Nordstrom, Sears, Kohl, s, JCPenney and Dillard totaled $225 million over the same period.

Although the managers of these stores blamed the loss on the weather and consumers' preference for the purchase of large items such as televisions, and in the past 15 years the average annual growth rate of the American clothing market increased by only 1%, but Morgan Stanley analysts believe that the loss of the mall turned into an increase in Amazon's revenue.

"It is expected that the electricity providers (mainly Amazon) will continue to absorb market share from the mall, and it will be very fast, because Amazon's attractiveness in the fashion market is rising," said Morgan Stanley analyst.