"Yin Man + Thousand City Stores" Plan Successfully Closed September Sales Volume Of 100 Million

Fang Jianhua insisted online.

He disclosed that this year's "double eleven" is no exception: "Yin man will still achieve the same price on line and online, and will also play a big trick."

As of September 29th, on the same day, the sales volume of "O2O + thousand city stores" has been broken by 100 million.

In July last year, Inman launched the "Inman + thousand city store" plan, under the online channel layout, plans to set up 10000 offline experience stores in 1000 cities across the country in the past 5 years.

"Yan man +" offline experience shop is committed to create a new consumption scenario for fans, as a powerful complement to online shopping platform consumption experience.

According to Yin man

Cai Ying, the head of the company, said that the sales of the single month sales of the private line store in May had already exceeded 20 million. In the middle of the off-season garment industry, the sales volume has gone by leaps and bounds in September.

As of September 29th, the sales volume of this year's line was 100 million.

According to Cai Ying, director of O2O, the sales of single month sales in May have already exceeded 20 million. In the middle of the traditional off-line garment industry, the sales volume has increased by leaps and bounds in September.

As of September 29th, the sales volume of this year's line was 100 million.

According to Cai Ying, director of O2O, the sales of the single month sales of the man line in May this year has already exceeded 20 million. In the middle of the traditional off-line garment industry, the sales volume has gone by leaps and bounds in September.

As of September 29th, the sales volume of this year's line was 100 million.

Fang Jianhua, chairman and CEO of the Hui Mei Group and founder of the brand of Yin man, shared many lessons in the open class sharing of "shared cognition" in June 25th. Many people did not approve or even question his decision to make full channels when he opened the shop, but "when many people are not optimistic, it may be the opportunity to start a business."

Zhao Yingguang, Han Du Yi house, resolutely opposes the opening of the shop. The IPO financing plan, which has been disclosed before the split, has yet to be implemented.

Compared with other friends business strategy, the "thousand city million store" project has changed from the exploratory stage to the mature stage.

Fang Jianhua insisted on online and offline integration. He revealed that this year's "double eleven" is no exception: "Yin man will still achieve the same price on line and online, and will also play a big trick."

Unlike other traditional stores, Fang Jianhua put forward the "three zeros" in the plan of "Yin man + thousand cities and ten thousand stores", referring to "zero inventory", "zero joining fee" and "zero soft load". In terms of profit strategy, the mode of combination of shop operators, e-commerce and micro businesses was formed, and the profits were divided into franchisees according to different proportions.

Fang Jianhua said that past traditional offline stores had conflicts of interest between online and offline. Due to price differences and other factors, the offline stores became online "fitting rooms".

"Traditional"

It is through the department stores and stores to contact customers, so that the product information is held on the brand hand, and the consumption information is returned to the channel management, but the channel separates the consumers from the brand dealers.

Fang Jianhua believes that the innovation of "Yin man + thousand cities and ten thousand shops" mode is to fully tap the energy of "iron powder".

It is reported that Yin man currently has more than eight million members, "Yin man + thousand city stores" O2O project investment targets, is precisely the brand "iron powder".

On the other hand, this group of experiential stores also hopes to attract more new fans who identify with the brand of EMMAN by enhancing display, experience and interaction.

In the right time, Yin man launched the "thousand city store" project, and its innovation mode was supported by fans.

This year on 7 30, "Yin man +" officially entered the second shopping mall in Asia is good Plaza.

As of September this year, nearly 300 sales of the "Yan man +" line in 2016 had already broken 100 million.