The Luxury Market Is Sluggish, And Luxury Brands Are Becoming Popular.

From the first half of 2016, the overall growth of the luxury goods market is slow.

LVMH group said its fashion leather department including LV, Dior, Givenchy and other brands were stagnant in the first quarter, Dior

Sales fell by 1% in the first three months of March 31st, and Hermes also announced that sales slowed in the first three months of this year.

In Chengdu, there are many

This year, the brand has adjusted its stores to reduce the number of stores and pform existing stores.

In Chengdu, Gucci closed its boutique in Renhe Spring Department Store in Chengdu, and Dior closed the shop in Chengdu Renheng land Plaza.

This also shows that the era of rapid expansion of the brand is gone forever. Affected by the economic situation and consumption pformation, the distribution of shops has to be optimized to maximize profits.

Reporters visited the major luxury stores in Chengdu, and found that although the overall situation is not good, but the classic brand of each brand is still popular.

For example, Burberry's windbreaker, Chanel's 2.55 handbag, Moncler's.

Waiting for a single product.

In the case of poor sales of luxury goods, light luxury brands quietly become popular.

Among the luxury consumption groups in the country, light luxury consumption accounts for about 35%, but its rate of increase is swift and violent. In the department stores, consumers of light luxury goods are more enthusiastic than the top 25%.

In the newly released white paper on China's watch sales industry, the reporter saw that men are still the main force of watch consumption, and 80 and 90 have become the backbone of watch consumption.

From the perspective of age stratification, the number of watches lovers under 35 accounted for about 80%.

From the perspective of consumption ability, 25-30 year old customers have a strong desire to consume 1000-6000 yuan, and 30-50 years old have the strongest consumption power.

In the first half of 2016, the sales volume of L'OREAL group rose to 12 billion 890 million euros, up 4.2% from the same period last year, and the operating profit increased by 18.3%.

As a cosmetics representative of Japan and South Korea, amore Pacific Group sales increased 21.7% in the second quarter of 2016, reaching 17197 billion won, and operating profit increased 27.1%.

In the first half of the first half of this year, many brands in Sichuan market dominate the brand and category market.

For example, the sales of Lancome and Lancome in the Chengdu and Mianyang markets in the first half of this year reached 100 million yuan, ranking the first place in all brand sales.

In the first half of this year, a number of Korean cosmetics brands were located in the Chengdu market, especially the underground layer of Chengdu Ocean Pacific.