The Cold Wave Hit Women'S Shoes Market It "S Q" Why Red Quickly?

How can we quickly jump into red in a depressed environment?

The store has become a "model room" for many industry experts.

The cold wave of the retail industry this year has created the market of women's shoes, and many famous big brands have to face the market shuffle.

Lies Dan's sales fell 10% in the second quarter, closing 47 stores. Sycamore Partners LLC's high-end shoe industry, nine hee, is entering the financial settlement. It has already owed about $1 billion 700 million in debt. The status of BELLE's shoe empire is no longer, and the 6-8 month group has reduced 276 stores in the mainland.

However, in the atmosphere of the closure of major brands, a new

In recent months, the number of stores has surged, and dozens of large shopping mall complexes have been opened in 26 provinces and cities nationwide, such as Wanda, Yintai, and Kade. Nearly 20 new stores have been opened in September alone.

It is the international fast fashion brand It 's Q.

Walking into the It s Q brand store, the modern display and minimalist space design is full of visual impact.

The warm tone, the steady tone of the atmosphere, and the colourless color make use of the wireframe elements and the colourless interior decoration.

Fashion shoe bags and accessories are displayed on white shelves with a combination of styles. They are very particular about the permeability of the overall wall.

You can smell faint peach aroma, and melodious French music makes people feel comfortable.

The sensory feast of audio-visual touch is carried out in the space of It 's Q.

Part of the sale in It 's Q store

It is a brand launched in collaboration with international designers.

For example, the "It" s series is the 2016 autumn and winter Limited new product jointly released by It 'Q and French designer ROGAZY.

There are three kinds of pure color choices: Gem blue, quiet gray, cold red, with glitter material, matching round head and big heel design, and abandoning the small sexy of the tongs, showing the charming atmosphere of mature women.

This year, the brand side has also cooperated with Korean designers. More designer limited money will go to It 's Q store in autumn and winter.

In the era of the underdeveloped Internet, most of the success of traditional industries stems from asymmetric information.

Homogeneous goods, outdated designs, and high prices, even those with such disadvantages, can still own their own market, because consumers have no access to pparent information.

Nowadays, with the popularity of the Internet and the development of mobile terminals, consumers are aware of the trend at home and abroad, the price performance of goods and the advantages and disadvantages of services, and have more and better choices.

This has brought a great impact on traditional industries, and is also a real test of brand timing and strategic vision for the market.

Many enterprises have seen the wave of Internet marketing, but have no insight into the symmetry of the Internet.

Unlike many brands, It 's Q has not attracted much attention since its establishment at the end of last year, but has been focusing on product design, research and development and terminal customer experience.

Although less than a year ago, the image of It 's Q terminal store has been updated to the third generation. It fully perceiving the factors of shopping environment and constantly adjusting and optimizing from the perspective of customers.

In collaboration with multinational designers, the original fashions that are seamlessly linked to the international trend are launched to avoid the serious homogenization of domestic footwear products.

Apart from the self talk ads and self happy marketing activities, products are the core part of a brand, and dig deep into product potential and customer experience, or the rise of women's shoes industry.