BCBG Max Azria Will Carry Out A New Round Of Layoffs

The US fashion brand BCBG parent BCBG Max Azria group has announced a new round of layoffs.

The California based multi brand group recently submitted a layoff report to the California employment development department. It is reported that the group said it will lay off 123 people. Layoffs The decision will take effect in November 1st, and the group will permanently terminate the contractual relationship with the dismissed employees. The company spokesman confirmed the news but refused to disclose the specific reasons for the layoffs.

This summer, the company founder Max Azria decided to take paid leave. At present, the position is temporarily replaced by Marty Staff, and Marty Staff joined the company as a brand consultant in March this year. A company spokesman confirmed that Marty Staff is now temporarily a company CEO, but will be in office in the foreseeable future and will be there. position Play an indispensable role.

In just over ten years, BCBG MAX AZRIA has successfully interpreted the new brilliance of the designer's brand with innovative high-quality fashion. BCBG, a name full of life, designer Max Azria adds BCBG to the name of her own brand, which shows that she attaches importance to "BCBG".

"BCBG" is actually the abbreviation of French "Bon Chic Bon Genre", which means the fashionable style and elegant attitude, which includes not only the interpretation of fashion, but also the attitude towards life.

　　 BCBG Max Azria The group announced a financial restructuring plan in early 2015, including a $135 million injection from the financial giant Guggenheim Partners. At present, the group has not disclosed how much equity Guggenheim Partners owns, but the group has made it clear that Max Azria and its wife Azria Lubov still hold most of the company's shareholding.