Ma And The Electricity Supplier For The Physical Store Bankruptcy

Recently, the sound of physical shops closed down one after another, and all the large and small shops in the whole country have been ushered in the closures. WAL-MART stores nationwide have been shut down one after another, and the Wanda Department store of Wang Jianlin, the richest man, is also closing shop frequently.

Slogans such as "clearing up the warehouse" and "jumping off the building sale" can be seen everywhere.

For this reason, some people blame it on Ma Yun, Liu Qiangdong and the rising electricity supplier. But is this really the case? Maybe.

It's just for the real culprit.

Entering the 2016, the shops closed down like a flood of animals, but they were also like the cities after the war.

Up to now, Fumitsu Ichi, second tier cities, three or four line medium-sized cities, and even 2862 county-level cities across the country have all witnessed the closing of physical stores.

In addition to the closing of small shops, the business day is not good. For example, WAL-MART, the world's supermarket chain, announced that it had to close 269 of the world's stores this year. Wang Jianlin's Wanda Department stores also closed nearly forty stores.

At the same time, some clothing brands are gradually closing down, for example, the United States has closed 1500 stores in the past 3 years, and seven wolves have closed more than 500 stores.

In the past, the bustling commercial centers and pedestrian streets were crowded with people.

Looking at it, the slogan "this house is rented out" and "rent out and rent" has become a signboard. It is like the epitaph of the commercial street.

"The front door is cold and the horse is thin." the present situation of the entity store is very desolate.

Therefore, this wave of physical shop closure is also called the biggest round of closure in history.

Bankruptcy is affected by the electricity supplier?

Although the rise of the electricity supplier did affect the development of the physical store, the intervention of the electricity supplier shared the entity store.

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But with the improvement of consumer demand, the concept of physical stores is out of date, the development of electric business has been overwhelming. At the same time, the electricity supplier has promoted the pformation and upgrading of a large number of traditional enterprises, and has also given many people two opportunities to start their own businesses and obtain employment.

Therefore, the impact of the electricity supplier on the physical store is greater than the disadvantages. It is undoubtedly the wrong hat to put the blame for the failure of the entity store on the head of the electricity supplier, while Ma Yun and Liu Qiangdong are only reduced to the "back pot man".

Then, who is the supplier of electric business? Who is the real culprit of the entity shop failure? Is it rent cost or business philosophy? There is no doubt that the answer to this series of questions is the same, that is, the main culprit of offline shops is house prices and rents.

In recent years, the price level has risen rapidly, especially in housing prices.

With the continuation of the real estate bubble, not only housing prices and rents have risen, but the prices and rents of commercial housing are also rising.

The rise in house prices has led to several times the rent of shops, and the cost of physical stores is increasing.

Faced with a decline in passenger traffic and rents, many shops are forced to close.

It is estimated that the rental of physical shops has accounted for 30% of the total cost, but the rent is still rising, and it is still increasing at an annual rate of 20%, which is 2 times the average sales volume.

There is no doubt that the high rent that is derived from house price bubbles is the leading factor.

The "real culprit" of bankruptcy is the only thing that happens.