Are There Any "Secret Weapons" For Cross-Border E-Commerce Selection And Procurement?
The world is big, we have many choices, we can sell a lot of products, and the world is very small, small to "
Made in China
"Labels are almost everywhere.
As a result, being a Chinese seller is lucky, with wide selection and convenient procurement.
With the policy changes of all kinds of cross-border platforms, many small and medium-sized sellers are forced to purchase goods from 1688 platforms after the platform is released, and the demand for controlling risks is limited by manpower, material resources and financial resources.
Although it reduces risk and inventory, it is accompanied by shortage of suppliers and shortage.
product
Quality is general, logistics speed is slow and so on a series of problems.
Without complete quality control and stocking process, there are always many emergencies, which affect order delivery and account performance.
The bigger the scale, the more problems.
I remember that in this session, many of our friends should have heard several big coffee companies running on the platform. They all emphasized the importance of the company in the selection and purchase, and several of them were personally in charge.
Today we are going to talk about these issues of cross border electricity supplier selection and procurement. Is there any secret weapon?
You need to recognize one essence: cross-border electricity business is capital.
Whether it's a husband and wife business, or a partnership venture, or a boss with a small team to make a profit, unless it is ready to enter the cross-border electricity supplier under the condition of total preparation: adequate capital, division of labor and coordination, stable supply of goods, and team members who are very familiar with the cross border electricity providers, it is hard not to suffer in the exploration, and the pressure of survival is financial pressure.
Procurement is a very real problem. A SKU, different models, sizes, colors, even if only a few pieces, even if the seller only focuses on one category, small and beautiful, it also costs a lot of money, and large sums of money will occupy.
If the freight forwarder does not provide the monthly payment on the logistics, the advance payment can not be avoided.
From China to the buyer, the registered packet will take the fastest half a month, the platform will be released for half a month, and the basic turnover will be put into the next circulation cycle.
In addition, the company has to pay rent, daily expenses, wages, benefits and so on.
Many times, we are talking about grass roots counterattack, easy to earn a house down payment.
But in the high-speed cross-border electricity supplier chain, your money is in it.
There is a lot of problems that can not be hurt.
Therefore, we must stabilize the supply of goods, keep the logistics stable, and set up some character, and meet reliable people and teams, reliable platforms and consumers.
I am responsible for "spending money" and you are responsible for collecting money.
When it comes to realistic problems, let's talk about the ideal situation.
We are all looking forward to some financial support to solve the shortage of capital chain.
Other people spend money on your "making money".
Do you remember the star supplier "Hao Teng dress" that conquered the seller's eyewear with "style" men's clothing in the -19 August 18th cross-border electricity supplier conference? It is said that others' products have been sold overseas, especially in the US and Russia, especially in the young and middle-aged groups.
I tell you secretly that they are starting the cross-border partnership program to make profits for the seller.
On the two day of the cross-border electricity supplier conference, Li Hao, the owner of Hao Teng clothing, was busy, because he was surrounded by a wave of cross border e-commerce sellers.
"Just this conference, there are dozens of businesses that we have worked with, among which there are individuals who have just been operating, and there are also some professional teams who want to pform from other industries," Li said.
Hao Teng
Clothes & Accessories
It has been providing product distribution for domestic businesses, and is well aware of the operation process and steps of distribution.
5 years ago, B2B began to do foreign countries. With the understanding and in-depth study of foreign markets, many small and medium-sized sellers appeared problems in the supply chain, platform optimization and rectification process, including products, logistics, services and so on, which caused problems to small and medium-sized sellers.
"The supply chain plays an important role in the export electricity supplier. Besides the source products, it also needs to take into account product pportation and post service." what Hao Teng wants to do is to get through the intermediate links, not only to be a supplier of small and medium-sized sellers, but also to provide a replacement service, including overseas, and even overseas warehouse service, so that the whole commodity flow can be smoother. "
Li Zong said
To solve the problem, this company is quite reliable.
As we all know, the selection is the first step in the success of cross-border electricity providers.
Cross border sellers focus on 2 points: whether the products meet the needs of overseas markets and whether the supply of goods is stable or not. Li said that the distribution of the cross border distribution of Hao Teng clothing is a boutique line. The main products are jacket and jacket, and have registered brands both at home and abroad. Besides strong research and development, there are very strict quality control systems.
"We own our own designer team, R & D personnel, and we will follow the trend of overseas market and combine with the cross-border e-commerce platform, and sometimes we will contact overseas buyers to help buy the new products that are in season.
Of course, we can also accept the customized production of the seller. "
And for many sellers in the process of dealing with goods out of stock, shortage embarrassing situation, Li general admitted that this situation is there, but in Hao Teng clothing is very rare.
"For products with good sales trends, we will make up the color complement for some styles in addition to preparing sufficient inventory. In general, the products will be filled in a week, even if we stop production, we will inform them ahead of time."
The logistics cost is too high, the logistics line is slow, and the packet loss rate is high. Many sellers feel deeply about this estimate.
In particular, the major platforms pay more and more attention to buyers' experience, and the demand for logistics information is constantly improving.
The practice of Ho Teng clothing is to focus on the sales volume of each seller, choose a stable and high-quality logistics provider, and strive for the best price with the logistics company, so as to reduce the seller's logistics cost and ensure the quality of logistics.
One of the future overseas warehouses of Ho Teng costumes will also be a forward-looking and competitive service measure.
It is understood that at present, Hao Teng is preparing several hot selling countries' overseas warehouses, and the first step is to set up positions in the US and Russia.
Li said that the establishment of an overseas storage system has made it easier for the partners to deliver goods in the country to a large extent, saving product delivery time and improving customer satisfaction, especially during the second half of the coming season, avoiding the embarrassing situation of goods being kept in the domestic market.
At the same time, it means that no matter the size of the seller, it will be free of stock, no backlog of funds, no risk of dead bank, and no need to worry about logistics problems, it can open a gap in the men's wear market.
Some surveys have been made, and the feedback from distribution partners to Ho Teng clothing distribution is very satisfactory.
"I think a large part of it is recognition of our distribution philosophy and company strength." Hao Teng clothing starts from the source and logistics problems encountered by sellers, and solves these problems for partners.
This starting point is related to their immediate interests and is effective.
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