How To Guide And Guide Is The Key.
There are many kinds of customers and different purchasing psychology. How to guide them is the key.
If the customer says no, then the business can be done in the right way.
A discerning customer.
The most important thing for this kind of customer is to guide their shopping eyeballs, otherwise their mouths will review all the shelves of the store and then go out in a swagger without buying one.
At this point, the big topic should be in the hands of the shopping guide, and small ideas need to be flexibly applied by salesmen.
Coping strategies: they should provide them with complete and accurate answers, good treatment, and show seriousness while interested.
It can not show uncertainty in reply and processing, and it should be efficient in the whole customer reception service process.
Economic customers
They will care more about the gap between value and price than others, and are more sensitive to promotional information.
Coping strategies: we need to make clear to them the rationality and irreplaceable nature of pricing, and the most important point is the discount space.
Unrestricted concessions will only make the other side more skeptical and the most thankless choice.
For example
Fabric
,
Design
It is worth a lot of money or converting it to XXX per month, so as to reflect the value for money.
Indecisive customers
This type of customer has a typical choice difficulty. Apart from providing a choice and giving advice, a business must clarify that if you don't buy it now, you will miss the last chance.
When there is no end, there will be trouble.
Coping method: customers choose difficulties, businesses must be profitable.
Omniscient customer
Such customers think they know everything and always want to take advantage of their decisions. They think they are superior or even aggressive.
This is one of the most difficult customers to deal with.
The way to deal with it is not to argue with such customers, but to give good reason to them in the premise of considering the interests of the company. When customers make mistakes, do not let him feel attacked.
We must get along with them peacefully, do not stir up disputes, and provide solutions that satisfy customers.
The interesting trick is to make the solution offered to him look like his own idea.
A leisurely customer
Some customers are relaxed when they are consuming. They will start from the characteristics of the products carefully, analyze and compare them carefully, and even more knowledgeable than the salesmen.
The way to deal with it is: never be deceived by the attitude of this type of consumer. All professions are merely analysis of facts.
Impulse customers
This type of customer is often impulse buying, changing from time to time, feeling shallow and sometimes unable to concentrate.
The way to deal with this problem: to deal with such customers must be clear, firm, concise, and quick to operate so that he can not easily change his mind, especially not to provide more information that will lead to changes in decision-making, but should be short and firm.
People who are prone to impulse buying, on the surface, bring a certain profit margin to the store owners. In fact, they may spread bad reputation because of regret.
Faced with this situation, clarify before buying behavior.
product
The purpose and interest is the key and can not leave any opportunity for impulse change.
In fact, the key to guiding customers is to let the other party establish a sense of trust, whether it is for you or for merchandise, the decision comes from the simplest trust.
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