Trademark Guide: How Can We Make A Good Trademark?

Since trademark is so important, how can we make a good trademark?

The trademark is first to be seen, if there is no good visual effect, the other do good and white. But this is not easy to look at. It's the first thing to do.

A) clear the positioning of the brand, identify the target audience, including consumers and recipients, and judge the target audience's aesthetics.

B) the main application scenario of trademark is conceived, and it should be highlighted in the main scene. For example, a Internet Co, its main scene is in all kinds of web pages, and traditional offline advertising channels are different.

There is a proverb "The simplest is the best" (the simplest is the best), which is very appropriate for trademark design principles. Simple content is striking, easy to remember and easy to use. Specific methods are:

A) to Jane. pattern The use of design, such as Nike's check, gives people a concise and bright impression.

B) a short and articulation speech, such as drops, Coca-Cola and so on.

C) there will be simple and direct effects of the application of digital numbers in trademarks, such as 58 cities, 36 krypton, etc., of course, the mere number of trademark registration is rejected with higher risk. Apart from the well-known brand is historical retention, it is not necessary to take the risk of new trademark registration when commercial need is urgently needed.

D) the use of single Chinese characters in trademarks, such as Qipai men's wear and Tiger tiger oil.

E) the use of compound words in trademarks, such as Ding Ding's renting, Dangdang, etc.

The identification of trademarks is mainly the symbolic attribute of trademarks. It is a relatively abstract and subjective judgment process that a trademark can convey its impression to users from graphics to name. Here we can pay particular attention to the following aspects:

A) to see if we can find some specific shapes and colors matching the industry.

B) whether the generalization in design is consistent with the fixed imagination of the target group in this industry, is it easy for them to understand?

C) there is an effective internal consensus approach for the TST group, which is to look at the trademarks of competitors, whether they are both striking and unobtrusive.

D) recognition is very important to professional industries, departments and institutions, and is relatively weak or unnecessary for comprehensive enterprises and government departments.

If the name of a person is unique, the design of the trademark should be unique. Otherwise, the trademark like "Xiao Ming" will lose its meaning.

A) first is "independence", no similarity. trademark If a logo makes people feel similar to other signs, it will lose the function of "recognition". Even if it looks good, it can not be regarded as a good sign.

B) followed by "special", which is to emphasize the significance of trademark. Trademark design should be ingenious, break through the Convention and be different.

For example, until today, when people see "dragon", they will associate with China, because it is very different from other national symbols. This uniqueness is a sign.

Trademarks should be rich in specific meanings and statements, which is the highest requirement of trademark design. If the first four aspects are all about the shape of the trademark, the meaning is to let the trademark have the soul. "Meaning" is the key to the connotation of trademark, and also the core of brand communication. Specifically, we should grasp the trademarks from the following points. Significance 。

A) there is a good meaning in this. For example, a circular trademark, you can use solidarity, integrity, inclusiveness, integration, globalization and other related meanings; and if it is a semicircle, you can also associate yourself with enterprising efforts and pursuit.

B) has a moving story. Using trademark to trigger behind the brand story, such as Lao mama, when you look at the logo, you will remember that spicy legend, which naturally brings rich brand communication.