Shoes And Clothing Enterprises How To Spend The Cold Winter Has Become The Focus Of Attention

Textile and sports shoes account for 10% and 40% of the country's total respectively.

For Quanzhou's traditional industries, how bright the market share data is, how hard it is to resolve excess capacity and enhance effective supply.

Quanzhou is one of the 18 typical areas of reform and opening up in China. It is also a pilot area for comprehensive reform of the national financial services and real economy and a pilot area for comprehensive reform of private economy.

Insiders pointed out that, at present, influenced by the world economic depression, the pattern of textile and garment industry at home and abroad continues to adjust, and the footwear industry is also facing more and more competitive pressure. The industry as a whole has gradually changed to technology intensive and capital intensive, focusing on resource utilization, ecological balance, cost control and other topics.

The people's Court of Jinjiang city of Fujian Province announced that the Quanzhou intermediate people's court formally accepted the case of the bankruptcy reorganization in August 5th. After being approved by the Fujian provincial high court, it was submitted to the Jinjiang people's court for trial in August 23rd.

So far, the company's bankruptcy reorganization has entered a substantive stage.

On September 19th, following the bankruptcy of Xi De long, another well-known Southern Fujian enterprise went bankrupt and liquidated.

A few days ago, the people's Court of Luoyang District of Quanzhou announced that, as a result of many factors such as the domestic and international economic downturn, the flag King (China) textile and apparel Co., Ltd. was ordered to go bankrupt and liquidated by the Quanzhou intermediate people's court in August 5, 2016.

The flag king is one of the 500 most valuable brand names in China.

Reporters learned that, in recent years, affected by the global economic slowdown, manufacturing costs and other factors, shoes and clothing enterprises how to spend the cold winter has become the focus of attention.

Founded in 1988, the flag King (China) textile and apparel Co., Ltd., specializing in jeans as the core product of casual clothing series.

In the past 20 years of growth process, the flag King through unremitting efforts and continuous improvement of business philosophy, once made the top 2 domestic cowboy clothing.

"We will continue to enrich the product line and style to meet consumers at different levels, so that the banner will become a household denim brand, so that the flag king will become the first listed jeans company in China." in the 2010 autumn new product conference, the chairman of the flag king, Shi Qing Ti, has been developing the development goal of the next 3 years.

However, 6 years later, the flag King finally waited for bankruptcy liquidation.

In recent years, many shoe and clothing enterprises have fallen down.

Fujian listed companies such as Suo Li, odd, crocodile and so on, successively appear the enterprise discredited, the boss loses contact.

At the beginning of this year, a lean clothing company in Quanzhou, which had been in operation for 25 years, was forced to go bankrupt because of its failure in listing, and was eventually auctioned off.

Recently, several major sporting goods companies in Quanzhou have been published in the semi annual report.

Judging from the scale of sales, after several years of industry adjustment, the position of leading sports shoes and clothing enterprises in Quanzhou has been consolidated, upgraded and strengthened.

Under the background of low and complex economic situation and fierce competition in the industry, a large number of small and medium-sized sports shoes and clothing enterprises have withdrawn from the market.

In 2012, it was worth 2 billion 800 million yuan. After 4 years, it fell to 1 billion 970 million yuan at the end of last year.

At the same time, the net profit was also reduced from 500 million yuan in 2012 to 150 million yuan at the end of last year. Net profit in 2015 was only 33% of that in 2012, and net profit in the 4 years was down 66%.

Relevant data show that in the first half of this year, 45 companies in 79 textile and apparel listed companies realized net profit growth, while another 34 companies showed a decline in net profit.

In addition to performance losses, apparel industry stocks also reached a peak.

In the first half of this year, the total inventory of 79 textile and apparel listed companies totaled 81 billion 366 million yuan, an increase of about 4 billion 467 million yuan over the 76 billion 899 million yuan in the first half of 2015.

Accompanied by the collapse of the tide, there are shoes and clothing industry.

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In the first half of 2016, many brands in the clothing industry closed shop, less than a dozen or more.

In the first half of the year, dealers closed 354 retail outlets and opened 202 new businesses.

In the two quarter of 2016, there were 131 new retail outlets and 206 closed dealers.

"With the coming of the post crisis era and the new normal economic situation, the traditional manufacturing industries such as shoes and clothing, almost without exception, face the test of factor price increase, overcapacity and sluggish sales, and have entered the throes and adjustment period."

According to industry analysis, in recent years, a series of unfavorable factors have begun to take place, such as overcapacity, high cost of key elements, high inventory and difficult sales, and the footwear industry has entered a deep and difficult adjustment period.

Reporters learned that although the flag king was ordered to go bankrupt and liquidated, it is still in normal production and operation.

Wu Jingchu, the head of the professional team of the liquidation team, said that the dilemma of the flag king is still related to the current environment.

Because the economy is down, orders are decreasing; secondly, it is related to the tightening policy of banks.

The situation of the flag king is actually a microcosm of the whole industry.

"There are widespread financing problems in the real economy, and the fall of many shoe and clothing enterprises is closely related to the breakup of capital chains."

Analysis of the industry.

It is understood that in Quanzhou and other regions, the main means of financing private enterprises are banks, private lending and listing financing.

Although bank loans are the lowest cost, most banks maintain the balance of loans at most and do not add new loans to the footwear industry.

A certain scale can still strive for bank loans, while more small and micro enterprises can only turn to private lending.

Analysis of "down" shoes and clothing enterprises found that many of them failed because of the impact of the listing.

It is understood that the financing cost of listing is very high, and the financing of listed companies will not arrive immediately.

In order to whitewash the earnings report, enterprises need to pay taxes, and they need to pay an expensive Commission for packaging companies.

Small companies are driven by the power of listing, borrowing expansion, whitewashing their performance and making up taxes. Without money, they find private loans and carry huge debts. Finally, they find that they can not alleviate the problems they face and can only run.

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In the eyes of the industry, Xi De Long is only the four or five line brand, and its competitiveness is relatively weak. Its current situation and the lack of innovation in enterprises and slow progress in pformation are all reasons.

In addition, the rising cost of production has further squeezed its profit margins.

For shoes and clothing, in the past, relying on demographic dividend to reduce costs, financing and rapid large-scale shortcuts had ceased to exist.

"Only a few enterprises in Jinjiang's shoe and clothing enterprises can make profits, with an estimated 70% of the enterprises losing money."

One industry pointed out that the main problem of the industry is overcapacity.

The industrial characteristics of the weak and the strong will be the path and the general direction of the traditional manufacturing pformation and supply side structural reform in the future.

"Fierce competition in the market, coupled with the upgrading of consumption, the competitiveness and pformation advantages of leading enterprises have been fully highlighted, and the market share of large and medium-sized enterprises has gradually entered the hands of leading enterprises."

Vice president, School of business administration, Huaqiao University

It is believed that the development trend of sports footwear industry is the gradual accumulation of production capacity and the reduction of the number of enterprises.

This is the result of marketization and the general direction of industrial pformation and upgrading.

Reporters learned that Quanzhou textile and footwear industry pformation and upgrading of the road map is clear, Quanzhou will promote the industry to high-end, differentiated development, products to personalized, customized, functional development, all-round pformation and upgrading, and strive to build the world's textile shoes and clothing base.

Jiang Xizong, vice chairman of the Quanzhou General Chamber of Commerce, believes that after full market competition, the leading market of footwear and clothing enterprises control the majority of market share.

Under the background of detailed division of labor in the market, the main direction for the development and pformation of small and medium-sized enterprises in a large number of sports shoes and clothing industry in the future is to gradually become the OEM operators of leading enterprises or the supporting links in the industrial chain.