The Main Business Of The Bird Clothing Industry Is In A Difficult Position.

Limited by Share Ltd intends to acquire the exclusive trademark operation right of basketball equipment brand AND1 in Greater China since June 30, 2047.

However, frequent investments do not bring strong returns to the birds.

In the first half of this year, the net profit of Gui Gui bird was 157 million yuan, down 9.90% from the same period last year. Meanwhile, the number of stores has also shrunk by 152.

Insiders pointed out that the poor performance of the birds is mainly from their own.

Positioning and image can not keep pace with the upgrading of consumption. Compared with the urgent layout of major sports, the upgrading of corporate brand is a pressing matter of the moment.

According to the 2016 half year report of GUI bird, the company achieved business income, net profit, net profit, net cash flow and earnings per share in the first half of this year, 1 billion 18 million, 157 million, 157 million, -3.61 billion yuan and 0.2558 yuan / share respectively, representing an increase of 0.13%, -9.90%, -1.12%, -209.54% and -9.90% compared with the same period last year.

By the end of 6, the number of retail outlets was 4313, of which 4 were direct stores. In the first half of the year, 202 new stores were opened, 354 were closed, and the total number of stores was reduced by 152.

In the announcement, you see that the net profit decrease is due to a decrease in government subsidies received. The net decrease in net cash flow is due to the increase in dealer payment and the increase in dealer payment.

Some analysts pointed out that the decline of net profit of the noble bird is related to the recession of the clothing industry.

According to flush (66.010, 0.91, 1.40%) statistics, in the first half of this year, 45 companies in 79 textile and apparel listed companies realized net profit growth, and 34 companies' net profits declined.

However, compared to other difficulties

Enterprises have chosen to make a pformation, and the precious birds haven't completely relaxed their main business. It can be seen from their investment in Hubei Jay's trip and the Xiamen shoe store.

The main business is sluggish but the trend is expanding. Is this beneficial to the operation of the enterprise?

However, Jay's trip is a local enterprise, if we want to layout the whole country, there are still limitations. Although the shoe store has also made a certain scale, the development of the electronic commerce platform has narrowed down, and the shoe store only sells shoes, and the category is relatively simple. It is worth considering whether it is necessary to buy the two companies at a big price.

Clothing industry veteran observers, Shanghai Liang habitat Brand Management Co., Ltd., general manager Cheng Weixiong said.

From 2012, the inventory crisis of the apparel and textile industry has been going on. In order to get rid of the slump of its main business, many clothing listed companies began a series of reform and pformation.

Public information shows that since 2014, the world has upgraded its development strategy, upgrading from "traditional sports shoes and clothing industry" to "sports industrialization group based on sports apparel manufacturing and coordinated development of various sports industry forms".

"What we want to do is the first sports company in China."

Andy Chen, President of expensive bird Investment Co., Ltd., told the media before.

At the beginning of 2015, the precious birds first invested in sports marketing company tiger sports. Then, Hongkong, a subsidiary company, also invested in BOY, a Spanish football brokerage company. In May 2015, the layout of campus sports events resources was set up in May 2015. In addition, in the first half of this year, the birds and the Xiamen fusion network technology Co., Ltd. jointly established an insurance company, and started the field of sports insurance. In July 25th this year, the bird announced that it would invest 100 million yuan to become the largest shareholder of the Internet sports game provider.

However, there is no doubt about the idea of creating a sports industrialization group.

It remains to be seen whether the sports industry chain of the layout of the noble birds can really be digested and whether it can effectively match its own brand and produce value.

Cheng Weixiong said.

Excellent international brand Cci Capital Ltd CEO Yang Da Yun also said that it is not easy for Chinese sporting goods companies to get a share in the sports industry.