Hermes Is In The Boutique Of Nordstrom Flagship Store In Seattle.

Recall that in 1998, Renzo Piano was

Tokyo headquarters Maison Herm s

Look at the glass facade, and look at the crystal house made of glass brick and red brick in April this year in Chanel, which is separated by only 18 short years, and the shop is designed in a lot of MVDRV.

The meaning of Fang's eyes is quite different now.

Just last week, Hermes opened the boutique store in Nordstrom flagship store in Seattle, releasing different information from the past.

Unlike previous emphasis on artistic sense and privacy, they found the designer Robert Storey, turning the whole space into an open and open amusement park: a corner with arches, columns, mazes, and a "L" hanging device, which can fold up a scarf.

Robert Storey has designed its 2016 spring summer series exhibition hall for Hermes in RDAI building studio.

We have reported the physical exhibition hall of the online clothing and footwear brand Everlane, "Shoes Park" Shoe Park 1 and 2, are also the works of the designer.

"We want customers to be able to interact with the space and enjoy the fun, avoiding the fearful things of the past: for example, to find someone to open a cabinet to touch a commodity, or to be followed by a service person."

Olivia Kim, vice president of Nordstrom creative project department, said in an interview.

The location of this boutique is also very special.

It is expected to open until the end of 2017, and only sells "entry-level" merchandise such as accessories and scarves, such as the Twilly $160 silk scarf priced at $160, which aims to attract more new young Hermes customers although Nordstrom often has an average age of forty or fifty years.

Hermes rarely co worked with department stores to sell accessories, scarves and other products. It sold perfume only at Barneys, at Saks and Bergdorf Goodman.

Olivia Kim began working with Hermes in 2013 after switching from a well-known buyer's shop, Opening Ceremony to Nordstrom.

Although the brand rejected Kim's original proposal to "take Paris as the theme and make monthly Pop-up", it has been keeping in touch with her, and has begun to discuss the topic of "another way to discuss the definition of luxury" from the 5 month of this year.

The final result is the exhibition space that is expected to last for more than 1 years.

Renzo Piano designed by Hermes Tokyo headquarters in 1998

Window design for Hermes

Shop and window design has always been one of the most distinctive parts of Hermes.

Since 1976, the brand has been working with RDAI, Paris architectural design firm, so far all the store designs have been completed by the latter.

The window design around the world has almost looked for famous artists and designers, and has a window dressing Director (director of window decorations) at the head office of Rue Du Faubourg Saint-Honor, in the past thirty years, from Le La La to Menchari, and since 2014 it has been replaced by Le.

Recall the September Hermes Apple Watch, the newly opened Hermes self cleaning scarf shop, and the instagram style of our recent reports. This luxury brand seems to be making more and more frequent representations to young people in various ways.