Betabrand Is Ingenious To Show His Clothes By Singing And Dancing.

The second Silicon Valley, which just ended in October 22nd

It also extended the previous heat, and the tickets were soon sold out.

Just like before, Betabrand will be ingenious.

Combined with technology, we can show our clothes by singing and dancing.

As a feature of the company, the tradition of using unmanned aerial vehicles to display clothing is also coming again.

In addition, the event also received Internet retailers from Las Vegas.

Sponsorship.

The event was held at Market Street 1425. Some of the exhibits included:

BetaBrand's 3M series skirt - although it looks like a normal long dress during the day, countless tiny glass balls on the skirt will make this dress glisten in the night.

Smart watch company Pebble launched the smart sweater.

Designer Mark Solomon said: "in Silicon Valley, sweater is a very common dress up, but if people do not want to keep their sleeves up to watch their watches, so we put smart watches in the sweater."

At present, this clothing is still in the experimental period, but Mark Soloman hopes it will become one of the main commodities of Pebble in the future.

TshirtOS on display at Switch Embassy.

The T-shirt has a bright white LED lighting system on its chest.

By using the matching App, the wearer can display his favorite text on the T-shirt at any time.

After the fashion show, there is also an exhibition that allows random photos, including robots, 3D scanning and other clothing and accessories combined with technology.

Unlike most garment manufacturers, Betabrand, headquartered in San Francisco, launched a public funding platform similar to Kickstarter in 2013. The target audience is mainly clothing innovation projects, so that the initial clothing concept and clothing can be turned into finished products through crowd financing.

This year, one of their most popular products is a series of yoga pants called "dress pant yoga pants", which are more formal and suitable for wearing outside the gym than the yoga pants.

Silicon Valley attracts millions of people's attention and a lot of investment funds. Compared with last year, the concept of Silicon Valley fashion week has become more mature and more acceptable.

Lindland said he hopes the audience participation in Silicon Valley fashion week will be further improved.

This idea is mainly inspired by Maker Faire and Comic Con.

"Although these activities do not seem to have any resemblance to fashion week, they are not."

Lindland said: "there is a perfect balance between the participation of spectators and the exhibition of manufacturers.

People who come to the exhibition should not just be spectators, but also be part of the exhibition. "

Lindland believes that in the future Silicon Valley fashion week, if audiences become more "eccentric" and can bring their creativity into full play, this activity will become more successful.

This is no different from other activities such as New York fashion week. Participants will exert themselves to attract more attention.

Lindland also said that the next "Silicon Valley Fashion Week" heading may include elements of "Emoji".

As an Internet fashion brand, Betabrand has been striving for innovation.

In addition to the Silicon Valley fashion week, they also launched a one-piece The Suitsy designed for idlers.