Ali Zhang Yong Burst Double Eleven New Feature Play Is Not Just "Buy Buy Buy"

With Tmall

In the successful completion of the launching ceremony in Hongkong, the double eleven global Carnival in 2016 was also officially opened.

Ali Zhang Yong burst double eleven new feature play is not just "buy buy buy"

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On the double eleven launch ceremony, Ali CEO Zhang Yong introduced the new features of double eleven this year.

Specifically, globalization helps businesses to enter new markets such as Hongkong, Taiwan, Southeast Asia and the whole world, and launch the "buy the whole world to sell the world" project.

Entertainment attributes, this year will add a large number of entertainment elements.

Big data will be highly personalized.

In terms of the whole channel, the online and offline products will be opened up, the goods will be opened, the services will be opened and the members will get through.

Jingdong group and WAL-MART jointly announced that the two sides will join the war double eleven.

The WAL-MART flagship store and WAL-MART official flagship store on the Jingdong line will enrich Jingdong's SKU with a large number of imported goods and private brands.

It is learned that Jingdong will redefine "double eleven" with the attitude of "good property and low price" this year.

It is worth mentioning that all the stores in two cities of Guangzhou and Shenzhen have been online and the Jingdong will be extended to more cities in.

On the eve of double eleven, they scrambled to take off the "hat" across the border.

At present, many cross-border e-commerce platforms in China are beginning to ferment "cross-border": the proportion of imported commodities from honey bud is greatly reduced, and the proportion of third party businesses is increasing.

Beibei network currently accounts for about 20% of GMV's cross-border business, and its mode has also been adjusted with the implementation of the "48 New Deal".

NetEase koala has also launched a series of non cross border commodity categories such as NetEase's strict selection, NetEase show products and game recharge.

In addition, jumei.com has also weakened the relevant description of cross-border imports in the details page of some commodities.

What is the goal of double eleven Tmall international? The first cross-border e-commerce platform with over 100 million yuan

Tmall international general manager Liu Peng said in the Tmall double eleven live broadcast that this year's goal of double eleven Tmall international has become China's first cross-border platform of over 100 million RMB.

In addition, Tmall will push Buy+ again, bringing consumers to the Target and Macy 's sites in the US stores through VR.

Liu Peng also emphasized that Hongkong and Taiwan will be the focus of this year, providing door-to-door delivery and distribution point collection.

Is it a sharp sword to play the "jigsaw lottery" in the eleven video game?

In a tutorial, Taobao mentioned the new video game "wireless video" of the micro Amoy double eleven. Merchants can insert coupons, red packets and jigsaw sweepstakes in the video.

According to the tutorial, wireless video is easy to get started with, playing mainly in double eleven.

Like Taobao live, it also supports watching and buying.

But the video length should be controlled within 3 minutes.

Papi sauce first show will be presented with ALI and 16 nets red play double eleven

Dong Benhong, chief marketing officer of Alibaba, said that the Internet red man Papi sauce will appear in the double eleven live broadcast.

According to Dong Benhong, during the double eleven activities this year, 2 stars and 9 live webcast will be launched daily, including Papi sauce and 16 webcast.

Besides the stars and the red men, athletes will also participate in the double eleven live broadcast.