Jingdong Group Will Join WAL-MART In Double 11.

Group and

Jointly announced that the two sides will join the war double 11.

It is understood that Sam's member stores and WAL-MART international flagship stores have been online on Jingdong.

After joining the Jingdong, WAL-MART Sam flagship store and WAL-MART official flagship store, which have already been launched on Jingdong, will import large quantities of imported goods and their own.

To enrich Jingdong's SKU, satisfy consumers' demand for "good property and low price", and combine Jingdong's national integrated warehousing logistics system and service capabilities, the two sides try to bring consumers a completely different experience from previous years during this year's "double 11" period.

It is understood that Jingdong will redefine the double 11 with the attitude of "good property and low price" this year, and combine many brands to provide real "good things" at the same time to satisfy consumers' quality consumer demand.

As an important partner of Jingdong, WAL-MART has produced a very sincere "play" in the "double 11" war.

After entering the Jingdong, Sam's member stores will advance the "double 11" promotion in advance with Jingdong.

WAL-MART introduces that, at the beginning of the opening stage, it will select nearly more than 2000 varieties of lines from over 5000 kinds of merchandise operated by Sam's flagship store.

In the early days, major commodities such as imported food, home kitchen and kitchen, mother and baby, and so on, will continue to enrich their categories in the later period.

At the same time, WAL-MART will join hands with Jingdong to launch a 10 day "open day for all". All consumers can enjoy the membership price. This is the largest open day activity in the history of Sam's member store.

It is understood that following the announcement of strategic cooperation between Jingdong and WAL-MART in June 2016, after three months' efforts, the two sides have made significant progress in logistics, supply chain, O2O, cross-border electricity providers and other major areas.

In October 19th, Jingdong CEO Liu Qiangdong met with WAL-MART CEO Doug McMillon (Dong Minglun) again, and acknowledged the progress made in the cooperation between the two sides, Jingdong CEO Liu Qiangdong and WAL-MART CEO Doug.

It is understood that the WAL-MART Sam member store and WAL-MART international official flagship store have been launched on the Jingdong recently. WAL-MART's stores in two cities in Guangzhou and Shenzhen have also been online, and Jingdong will be extended to more cities.

For the cooperation between the two sides, Liu Qiangdong said that the two teams came together because of highly agreed business philosophy, and welcomed Sam's membership store in Jingdong.

Dong Minglun said Jingdong has a leading position in the Chinese electricity market, and is well received by Chinese consumers to provide quality products and excellent user experience.

With the power of Jingdong's e-commerce platform, WAL-MART will make full use of its powerful supply chain to provide Chinese consumers with selected products from all over the world.

WAL-MART is also very pleased to join hands with Jingdong to take part in the wave of China's consumer upgrading and benefit from the booming Chinese electricity supplier industry.

As for the next step of cooperation, the two sides have already made preliminary intention.

Doug McMillon (Dong Minglun) revealed that WAL-MART will strengthen its cooperation with Jingdong in the future, especially in food safety.

Liu Qiangdong said that the core issue of China's food safety is not to achieve branding. In the future, the brand of food should be fully branded, so that food producers should have reasonable interests to ensure the quality of food products.

"We should not use price as the sole basis for judgement, but rather regard high quality brand as the standard. I believe that food must be better than medicine."

It is understood that since its entry into the Chinese market in 1996, Sam member stores have opened 14 stores in China, and its high-end quality products are loved by Chinese users. Its membership mode has been accepted and recognized by Chinese consumers. Currently, it has more than 1 million 700 thousand members and membership cards are available in more than 800 member stores worldwide.

Sam's member stores adhere to the idea of "high quality and high price in Sam", through WAL-MART global supply chain, with large-scale procurement, large package goods and simple shelf display, to reduce procurement and operation costs, so as to provide members with high quality, distinctive and cost-effective products.

At present, the products sold by Sam's member stores come from more than 30 countries such as the United States, Britain, Italy, Australia and so on. The imported goods directly satisfy the customers' demand for high quality. At the same time, there are high-quality products from high-quality suppliers in China.