Michael Kors Has Launched Cooperation With Luxury Electronic Business Platform Charm.

Recently, Michael Kors Asia Pacific president Li Dakang said in an interview with the media, "any

Brand hope that China's electricity supplier sales accounted for 10% to 20% of the total, but they can not bypass Ali's Tmall. "

China

For Michael Kors, it will become more and more important.

In this celebration, Michael Kors announced the official shopping website on the line, thereby further improving its zero sales channel.

Even so, Michael Kors in the media interview, still hinted that want to get more sales share in the Chinese online market, can not do without Tmall cooperation.

What is quite abusive is that as early as the beginning of May this year, Michael Kors dissatisfied with Ali's accession to the IACC (International Anti counterfeiting products alliance) announced that the news of the withdrawal would be raging on the Internet.

Now Li Dakang is undoubtedly seeking cooperation with Michael Kors and Tmall.

In fact, Michael Kors has launched cooperation with Alibaba's luxury business platform charm.

Li Dakang admitted in an interview that charm is a discount for Michael Kors after a season's merchandise.

With the upgrading of consumption in China, the demand for electricity providers has become increasingly vigorous.

Whether they are light luxury or luxury brands, their understanding of electricity providers is becoming more and more profound. Apart from selling discounted items on the electricity supplier, more and more new products will be put on the Internet.

Before Michael Kors entered the Chinese market, other light luxury and luxury brands had already laid a solid foundation in China and captured many consumers.

On the online exploration, these luxury brands are much more active than Michael Kors, competing with Tmall, glamour, etc.

Platform to cooperate.

Up to now, Burberry, HUGO BOSS, LA MER, Maserati, LVMH group and other high-end consumer brands have launched strategic cooperation with Tmall.

Yesterday's just concluded "Tmall double 11 global trend", including Burberry, Maserati, Guerlain and other 50 top brands in the world start new products.

The 8 hour fashion show is broadcast through Tmall mobile online. Consumers can see the show in front of their mobile phones without leaving the home. They can also take the new product home at the first time through the show.

Dai Yanting, general manager of Guerlain China, said in an interview that Guerlain can build a consumption mode of online and offline interaction experience through Tmall's double 11 global trend pageant, and interpret sales of luxury goods from a new perspective, so that the idea of younger generation will continuously penetrate into the brand.

According to the analysis of the industry, for example, today, the value that cats can provide for the brand is not only reflected in the "selling" channel, but also a high quality brand promotion and consumer interaction position, and can depict the accurate user portrait based on the support of big data, and speculate on the trend of consumer demand, which are urgently needed by luxury brands.

It is reported that Michael Kors was founded by the fashion designer of the same name in 1981, and its headquarter is located in New York.

At present, there are more than 500 stores in 89 countries worldwide.