The Location Of A Clothing Store Is The Most Important Thing To Start A Shop.

We all know that the store will face

Many links, such as financing, purchase, sales, financial management and so on, can lead to the disruption of the investment chain, so that the stores are facing a crisis.

I don't want to know the following points:

One, the most prosperous is not necessarily the best.

If you want to open your own clothing store, where should you start? Shop location and the choice of goods are the magic weapon for success. If the two points are solved well, the shop will earn more than 70% of its profit.

After taking part in color training, Guangzhou's AI Tong started preparing clothes stores for herself in November 2004.

Her location and inspection of the wholesale market are almost simultaneous. There are many wholesale clothing markets in Shenzhen and Guangzhou. She has visited Shenzhen's Nanyang and Carnival to Guangzhou's thirteen lines, the white horse, the Humen's rich people and other wholesale cities for many times, and has a good idea of the commodity characteristics and prices of each wholesale city.

She also kept a close watch on the distribution of clothing stores in major newspapers in Shenzhen.

In January 2005, she found a satisfactory position.

Ai Tong's shop site did not choose to be in the most prosperous Shenzhen Huaqiang North at the beginning, because she felt that she entered a strange industry. If she had settled in the busy area at the very beginning, she would probably have lost the front foot because of too much investment.

The store that Ai Tong found is located in a relatively concentrated roadside in the residential area, surrounded by a row of fifteen six clothing stores.

The rent for sublet is 2700 yuan per month, no pfer fee, and the rent is quarterly payment. She signed a 1 year contract with her owner.

Although this location is relatively partial, AI has visited the neighborhood several times in advance, and found that this row of clothing stores has existed for several years, and has some popularity in nearby residential areas. Sometimes there are people who want to go there to pick up goods.

Two. Pay attention to the choice of business circles.

The location is very important, which is important to determine the survival of the business.

Before choosing a site, the first thing to determine is the choice of customer base.

Take Beijing as an example. If you choose a 18-25 year old woman as a customer base, the location of the store is better than Xidan in the fourth quarter.

Although it is also a bustling commercial street, the shops in the East Fourth area are mainly about 25-30 year old white-collar women. Their products are of good quality and high prices. While the customers in Xidan are younger, they choose clothes to pay more attention to styles, and are not too fussy about the details of fabrics and workmanship.

This is to pay attention to the concept of "business circle".

Generally speaking, the sales scope of clothing stores usually has certain geographical boundaries, that is, relatively stable business circles.

Due to the differences in commodity, pportation factor, geographical location and scale of operation, different clothing stores are quite different in size and business circle form.

Selecting business circles is the basis for reasonable location of new stores. It not only helps formulate business strategies, but also helps to formulate market development strategies.

Three, analyze the advantages and disadvantages of the store.

Similar to AI's choice, Miss Luo's shop in Beijing has not been selected in the prosperous area, nor even the place where the clothing store is concentrated. However, her 25 square meter foreign trade clothing store can achieve sales of 7-8 yuan in the peak season.

Because the location of the shop seems to be bad, but it is very good to look at it carefully.

Miss Luo's shop is located in a residential area. It has only two very narrow lanes. Because of the narrow road, it often gets stuck in traffic.

There is a key primary school opposite the residential area. Parents are generally rich or expensive.

Primary and secondary school hours every day, because the parents of many children, the road is narrow, so every day traffic jams.

Traffic jams are hard for drivers, but because the children who drive their cars are usually the mothers of their children, they can see all kinds of clothes displayed in the shop through the window when they are stuck in traffic, and people will pick up their favorite products when they are free.

Four, the significance of Market Research

Clothing store

When analyzing business circles and investigating competitive stores, it is necessary to thoroughly analyze whether their shops are negatively related with the nearby shops because of the same function of commodity content and close distance, and whether they can increase the attractiveness of the region through mutual cooperation.

For example, if there are a number of casual wear shops around the world, competition at the level of casual wear will be more intense. At this time, it can be misplaced, and the target will be better in ladies wear or professional wear. For example, if the survey shows that consumers here prefer Shanghai brand and do not like Wenzhou brand, then they can give priority to joining Shanghai brand.

After all these questions are clear, we can look for the source of goods in a targeted way.

Five, "matching" business

If you can't find the right store in your favorite location, you can try to share it with others and share a store.

In this way, rent can be saved, and the two industries under the same roof can be complementary to each other if the customer attributes are identical and products can complement each other.

Such as jewelry and clothing stores, bags and clothing stores, or underwear and clothing stores, are more suitable for "matching" business projects.