Tod.S'S Poor Performance In The First Three Quarters

In the first 9 months of 2016, Tod brand sales decreased by 7.5% to 419 million 400 thousand euros, the main source of group revenue; Hogan sales fell 2.8% to 171 million 900 thousand euros; Fay sales grew 4.1% to 45 million 500 thousand euros; Roger Vivier sales rose 6.9% to 119 million 800 thousand euro yuan.

Tod's was originally a family workshop family shoe factory, developed into a large group in the 40s of last century. Under the operation of Deigo DellaValle, Tod's was successfully listed, and its turnover in 2003 was 387 million euro.

Core of the group

Category declined 2.9% to 633 million euros, leather goods and accessories sales fell 10.3% to 103 million 800 thousand euros, clothing sales increased 0.9% to 49 million 500 thousand euros.

The group did not make any changes in price fixing. The price of handbags ranged from 1200 to 1400 euros, offering 800 to 900 euros for the introductory products and 1700 to 1900 euros for bags.

Recently, the sales report of the first 9 months of Tod's SPA showed that the group's sales decreased by 3.7% to 757 million 700 thousand euros, or 841 million US dollars, in the 9 months ended September 30th, due to the slowdown in tourism and the weakness of consumer spending in the luxury market.

Among them, sales of direct outlets decreased by 6.1% compared with the same period last year, which was 453 million 600 thousand euros, or 503 million 500 thousand US dollars.

Emilio Macellari, chief financial officer, points out that more digital strategies serve as a communication tool.

The group will change its stores every two months in order to adapt to the distribution and market.

Thanks to the slowdown in tourism, sales in Italy dropped by 4% to 243 million 900 thousand euros; other parts of Europe dropped 0.7% to 188 million 300 thousand euros compared with the same period last year; sales in the United States dropped 6% to 69 million 500 thousand euros; in the Greater China region, income dropped 8.9% to 152 million 900 thousand euros, almost entirely due to the weak consumption of luxury goods in Hongkong and Taiwan.

More than half of the areas showed signs of improvement.

Sales in other countries increased by 1.6% to 131 million euros, and the company highlighted two digit growth in South Korea.

As of September 30th, the group had counted 266 Direct stores and 103 franchised stores, which increased 11 Direct stores and 8 franchise stores at the end of September, while the total income for third parties was 341 million euros.