The Topic Of Integration Of Industrial Design And E-Commerce Has Attracted Much Attention.

Creativity changes life and innovation wins the future.

In order to promote the pformation of outstanding achievements in the "Strait Cup" industrial design (Jinjiang) competition in 2016 Fujian Province, sponsored by Quanzhou Municipal Commission of letters and Jinjiang Municipal People's government, the Forum on the integration of development of industrial design and e-commerce in Quanzhou city hosted by Jinjiang Municipal Commission of letters, Quanzhou Electronic Commerce Association, Jinjiang industrial design and fashion creativity association was held yesterday. Entrepreneurs, designers and business people from traditional shoes and clothing areas made brilliant views on the topic of integration of industrial design and e-commerce.

Poor design will become a small commodity.

Jinjiang industrial design and fashion creative association design talent pool certified footwear designer

At the moment, everyone is discussing the original brand, especially on the platform of electric business.

How to pry marketing with design? Xu Biao brings the theme sharing of "breaking through the original brand in e-commerce".

He thinks that design must be able to withstand scrutiny, otherwise it will only become a small commodity with low price.

"Even if you have exquisite original products, you should not blindly invest in marketing channels."

Xu Biao believes that we can enhance the marketing performance of original products from the aspects of sharing channels, original cooperation and joint design.

In the sales channel, try to make some well-known integrated shop owners accept your work. In original cooperation, you can cooperate with different designers. For example, one side is good at designing shoes products, you can find the original pantyhose brand cooperation. In joint design, it is looking for designers with common values to cooperate and optimize product connotations, in order to get more recognition.

In view of the phenomenon of cottage and fake, Xu Biao seems more tolerant.

"This is not an absolute bad thing. At the very beginning, it can help original brands to become famous."

He said, the key is that the original author needs to have the core creative power that can not be copied, such as meticulous enough, enough style and so on.

"Don't let Shanzhai replace themselves, let them run forever."

He said.

Devotes itself to the wisdom of "five good" products

- chairman of Fujian Qipai Group Co., Ltd.

"The development of enterprises must keep pace with the times and innovate."

Combining with the development of its own enterprises, Hong Zhao set forth the innovation power of the "industrial design + Internet" for the industry.

He said that over the years, Qipai has been active in docking with the national strategic policy. Now it is actively responding to the upgrading of the Internet + intelligent manufacturing, and is committed to providing the market with five good products (good looks, good wear, good functions, good intelligence and good technology).

Hong Zhaoshe believes that "innovation is an integrated system, including seven aspects of innovation, first of all is leadership thinking, followed by management, technology, products, business, culture, services innovation, industrial design and Internet penetration.

Innovation is not just a word, it needs the strength of the masses and cross-border. "

He said.

"We have built the ecosystem of wisdom."

Hong Zhaoshe believes that from smart logistics to the app side of the independent choice of products, to achieve reminders can be rested, exercise, telephone reception and other functions of smart clothing.

Around the "five good products" standard, they invested huge sums of money to build intelligent supply chain, intelligent store and intelligent product.

German manufacturing was once a representative of "low quality and poor quality", but after more than 100 years, around the core of innovation, they have become the world's top manufacturing representatives.

Hong Zhao hopes that more national brands will be added to the innovation trend of "industrial design + Internet", and carry forward the "quality building" of Chinese brands with the highest attitude.

2013 Fujian Strait cup industrial design (Jinjiang) competition professional group gold medal winner Cao Dawei

Cao Dawei revealed that the award-winning product of the 2013 Straits cup was his first design of footwear products. "Sports shoes are too professional and complicated, so I have designed slippers."

Giving the slippers new dressing experience is the source of his design inspiration.

While everyone is talking about humanized design, Cao Dawei feels that more consideration should be given to the actual production capacity of the enterprise and the user's purchasing power and the sense of experience.

"Complex, humanized design, people who like it may like it very much. People who don't like it may hate it too.

The Apple phone has a very simple style, so it fits the public.

The designer should not only consider whether the design is novel, whether he can win the prize or not, but also to create more practical value from the perspective of enterprises and users.

As the winner of the contest, what inspiration did the crowd raising products bring to Cao Dawei? He thought, first of all, we should have an analysis and judgement to the market, and predict the next hot spot or trend.

Designers are the top of the industrial chain, and it is very important to know how to find and integrate resources.

When designing the product, we should also consider every link after that, especially to understand the production process so as to make technical communication at the first time.

The design team consists of not seeking more people but seeking excellence, with a certain amount of capital and time to invest, and gradually discovering details.