"Mom Economy" Focuses On Brand And Fashion Sense To Meet Better Self.

In 2016, with the growth of "buy, buy, buy", 80 and 90 have become the main force of marriage and childbirth, and the market power of mother economy 10 trillion scale gradually appears. Mothers decide more than 90% of the baby's consumption decisions, and at the same time master the decision-making power of more than 65% of household consumption. With the improvement of Chinese women's economic ability and independent self perception, women's own consumption expenditure is still rising. From the scale, the market volume can not be underestimated. It is estimated that by 2018, it will not include mother's own consumption and family consumption, and the scale of maternal and infant maternal industry can reach 3 trillion and 200 billion.

From the perspective of mother population, through the extension of mother's demand, the market will exceed 10 trillion. Shao Feichun, the general manager of Semir group, the leading brand of domestic casual wear, has published the keynote speech of "Mom's economy to help young women to be better mothers". In his view, mother's consumption taste will determine the family's consumption taste, and the future "mother economy" will have a bright future.

In October 11, 2016, the annual Mother infant industry The 2016 China mother to child summit hosted by Beibei network was held in Hangzhou. Zhang Lianglun, founder and CEO of the Beibei network, director of Miao Yu Chen, product quality supervision department of the State Administration of quality supervision, inspection and quarantine, Tong Guili, managing director of Hangzhou Municipal Committee, Jiang Haotian, Nelson vice president Ding Xia, general manager of Semir electric, Shao Feichun, CEO CEO, Jiang Haotian, founder of the grid, founder of government and institutional experts, and cross border entrepreneurs gathered around the river.

Shao Feichun is very optimistic about the market prospect of "mother economy" in the future, and it is this theme that draws him to the scene. In his view, today's " Mother economy "There is a very good logic that enables young women to meet better mothers in the process of becoming mothers. "Now the 80 and 90 after consumers are basically the main force of marriage and childbirth, and they have enough consumption power, but their consumption is different from that of previous generations in pursuit of commodity prices and benefits. What they pursue more is their own feelings, that is, whether they can do better themselves in the process of consumption. This is what they value and is a good logic for their mother's economy."

When the market volume is large enough, " Branding "Fashion sense and beauty become the needs of mothers and babies". Facing the new trend of mobile Internet era, "mother economy" can help us to open new opportunities more quickly. Shao Feichun believes that "the 80 and post-90s mothers are greatly improving their awareness and appreciation of beauty, and they are very much in pursuit of fashion. In this process, mother's economic consumption will also pursue the brand sense.

From a genetic point of view, it's good to marry a good wife, which is to change the genes of the family. Because mother's fashion sense, brand sense and aesthetic ability can imperceptibly influence children and even inherit them to the next generation. So our mission is to celebrate life with fashion. In his view, mother's consumption taste determines to some extent the family's consumption taste. In the mobile Internet era, how to use the fragmented era to maximize the attention and attention of consumers is a problem that all electric business practitioners need to ponder.

Therefore, Shao Feichun also stressed at the scene that now marketing innovation has become the norm, if we need to fully grasp the "mother economy" and become bigger and stronger, and marketing innovation is essential. Through which ways or channels to do marketing innovation? Shao Feichun also has his own understanding. "We talked about marketing and innovation, which is a hot topic this year, including VR. I think it will become a standard for the entire format. "Finally, in the face of the backdrop of the mobile Internet, Shao Feichun also stressed that" any marketing, any market activity and innovation are inseparable from the user experience. User experience is the test of the enterprise's hard work and needs long-term optimization and accumulation. "