The On-Site Pre Acceptance Meeting Of "National Famous Brand Building And Demonstration Zone For Footwear Industry" Was Held In Jinjiang.

Jinjiang Sports footwear The on-site pre acceptance meeting was held at the Jinjiang municipal market supervision and Administration Bureau.

At the meeting, members of the leading group of the demonstration area set forth the basic situation, main characteristics, the process and main achievements of the demonstration area. The conference is based on the national reputation. brand The index for examination and acceptance of the demonstration area was established, and the establishment of the demonstration area was verified one by one. Subsequently, Anta, Jordan, clothing The representative enterprises of clothing quality supervision and inspection center and the national footwear inspection center and other public service platform representatives discussed the supporting role of the demonstration area and the establishment of the demonstration area to promote the enterprises.

Zhang Yong, senior manager of Anta group, said as a representative of the backbone enterprise, Anta was selected by the Interbrand, the world's largest comprehensive brand consultancy company, for the sixth consecutive year. It is the "2015 best Chinese brand value list" released by the world's largest comprehensive brand consultancy company, and it is the only brand of Chinese physical education products that has been on the list for two consecutive years. "It is inseparable from Jinjiang's efforts to protect the brand of sports shoes and clothing industry. The creation of the" national sports shoes and clothing industry brand demonstration zone "will play a good role in the integration and promotion of Jinjiang footwear and footwear industry standards, the right to speak and highlight the international image. Zhang Yong said.

The expert group organized by the Quanzhou Quality Supervision Bureau has fully affirmed the work progress and the results achieved in Jinjiang's "national sports shoes and clothing industry famous brand creation demonstration zone", and has also put forward many valuable opinions. The leading group of the establishment of the demonstration area indicated that we should actively improve and perfect the establishment of the demonstration area in combination with the expert group's appraisal opinions, and strive to achieve excellent results in formal acceptance.

It is understood that in November 2014, AQSIQ approved Jinjiang to set up a "national sports shoes and clothing industry well-known brand creation demonstration zone". To this end, the Jinjiang municipal government promulgated the "national sports shoes and clothing industry well-known brand creation demonstration zone" to build and implement the plan. The plan points out that through the establishment of the "demonstration area", the Jinjiang sports shoes and clothing will be made into a well-known brand in the country, so as to comprehensively improve the economic and brand benefits of the sports shoes and garment industry in Jinjiang.