Bata Continuously Promotes The Development And Innovation Of World Footwear Industry

For more than 120 years,

Constantly promoting the world

The development and innovation has become the "shoe pronoun" in the history of the footwear industry.

Name: Bata

Founding date: 1894

Place of origin: Czech

Brand category: European comfort shoes brand

Scope: Men's shoes, women's shoes, children's shoes, safety shoes, industrial shoes and sports shoes.

Origin: Italy / China

Bata always adheres to the concept of shoemaking combined with tradition and innovation, and sets up seven research and development centers around the world to ensure that products are constantly innovating in structure, material utilization and style design, providing high-quality and comfortable footwear for global customers.

Each shoe made by Bata is in line with the concept of comfortable footwear and adopts the world's leading R & D technology.

Whether it is material selection or design, in every detail, it embodies the hundred years traditional shoe making technology and technology.

Bata's four major functional series from Italy R & D center: breathable, super soft, antistatic and shock absorbing as global consumers.

Provide comfortable wearing experience.

Bata's brand story

The history of Bata can be traced back to seventeenth Century. Before the Lukas Bata became a shoemaker in Moravia, not all shoes were of equal size and length.

In 1894, the ninth generation of Tomas Bata Lukas Bata registered the T&A Bata Footwear Company in Czech. From the very beginning, Tomas Bata inherited the traditional manual workshop, and founded a modern factory to become the first person to introduce mechanized production into the European footwear industry, and has successfully developed the first shoe -Bataovaky in Europe to achieve machine production, changing the development and lifestyle of the world footwear industry, so that everyone can afford to wear shoes.

In 1907, Tomas Bata opened its first retail store in Zlin.

For the first time, the modern retail mechanism of "customer is God" has been put forward, and customer service has always been placed first.

In 1908, Tomas Bata began to creatively use advertising to enter the retail market.

In 1928, Tomas Bata began to use film marketing, set up a movie studio, attracting a group of talented film producers.

In 1930, Bata became the largest exporter of footwear in the world, and bought ships to pport their products across the ocean.

In the same year, Tomas Bata was named "Ford of Europe" by American Fortune magazine.

By the end of the 1930s, Bata had managed 63 companies across all sectors.

But the shoe industry (factories, tanneries, shops) is still its core business, and the total annual sales volume in more than 30 countries is 60 million pairs.

Today, through the pioneering and innovative of the four generation of Bata family, Bata has developed into one of the largest global footwear group companies in the world. Its business is in more than 50 countries, serving one million customers a day.

As the founder of Bata, Tomas Bata is not only the pioneer and pioneer of the footwear industry in the world.

His tireless pursuit of the footwear industry and his never-ending efforts to innovate have promoted the development of the world footwear industry.

At the same time, he is also an outstanding politician. He served as mayor of Zlin city and built Zlin into a global model city.

Le Corbusier, the architect of the United States, called it "Moravia America" after visiting Zlin.

At that time, Bata's global headquarters, building 21, was the first skyscraper in Czech.

Pioneering, innovating and creating better values for our customers are the values that Tomas Bata hopes to continue and are also the driving force for Bata's continuous development.

Bata Centennial Chronicle

1894, Tomas, Ann, Antonin Bata set up T&A Bata Footwear Company in Czechoslovakia's Zlin.

1897, Bata launched the "Batovky" - the first lightweight leather textile shoes to achieve mechanized production and exported to foreign countries.

1905, Bata began to introduce modern production equipment and introduced the modern retail mechanism..TOMAS BATA put forward the concept of "customer is God".

1907, Bata creatively uses advertising to enter the retail market.

1909, the export volume reached 2 million pairs in Bata, the number of workers increased to 5000, and the advanced production equipment was introduced from abroad.

1917, Bata began to use films as a marketing tool and set up Bata movie studio.

Talented young movie producers have come to Zlin to join the studio in creative work.

1929, Bata started the process of internationalization, and set up factories in Germany, Britain, France, Yugoslavia, Poland, Holland, the United States and India.

1930, Bata has become the world's largest exporter of footwear, and has purchased two ships (Kourassa/Morava and Evy) to pport its products across the ocean.

In the same year, TOMAS BATA was named "Ford of Europe" by American Fortune magazine.

1932, the scale of Bata has reached 63 companies, covering all sectors.

But shoe industry (factory, tannery, retail) is still its core business, with annual sales reaching 60 million pairs in more than 30 countries.

1955, the Bata global children's program is an independent and global project aimed at promoting and supporting the healthy development of children around the world.

1960s, Bata set up a company headquarters in Toronto, Canada, and established a diversified brand system: BUBBLEGUMMER, POWER, MARIE CLAIRE, NORTH STAR...

1995, Mrs. Sonja Bata has built the five storey building of the "Bata the Bata Shoe Museum", displaying her collection of thousands of treasures, rare in the world.

1999, in order to meet the needs of the market, Bata has carried out a series of reforms from production, research and invention, market and distribution management and operation.

2000, Bata Italy R & D center has promoted PREMIER COLLECTION, including antistatic series, ultra soft series, breathable series and shock absorption series, providing consumers with more comfortable products.

2002, the global headquarters of Bata moved to Lausanne, Switzerland. The global business is divided into four blocks, and the four largest product R & D centers in the world are set up.

2004, the Bata brand has entered the Chinese market and has jointly developed the Chinese market with its partner Belle group. So far, there are more than 270 retail outlets nationwide.

2007, Bata group reorganization, Asia, Africa, Latin America merge, belong to the same region management, realize the group internal resources fully share development strategy.

2009, Bata celebrates entering the Chinese mainland market by 5th anniversary and 115th anniversary globally.

2010, Bata group's infant brand baby bubbles officially entered the Chinese market, tailored for the Chinese baby, concerned about baby's foot health.

2014, Bata celebrates 120th anniversary birthday.

Product concept

Bata provides consumers with shoes and shoes that are suitable for different occasions, concentrating on simple modern urban style and perfect products with no discounts for comfort and quality.

Among them, Premium collection from Italy R & D center is the world's most high-end product line.

Bata has always adhered to the concept of shoemaking combined with tradition and innovation. Among them, the breathable series, antistatic series, super soft series and shock absorption series have already obtained the national practical research and development patent, which brings comfort and healthy wearing feeling to Chinese consumers.

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Core technology

Bata has seven major R & D centers (S.I.C) in the world, which are located in Italy, Holland, Chile, Mexico, Indonesia and China. In order to meet the international market demand, Italy is the main R & D base, leading the international R & D and design team to lead the innovation and R & D of Bata products, and set up a complete and strict quality control system, aiming at finding a pair of suitable shoes for each pair of feet, among which the four function is its core technology.

AIR SYSTEM breathable series fresh air circulation

The breathable series is designed with unique high elastic air compression lattices and one way exhaust valves. Through the pressure of pedestrian travel, a continuous turbid gas pressure discharge is formed in the shoes, thus creating a dry and comfortable breathable environment for the feet.

FLEXIBLE ultra soft series flexibility and light walking

Using the principle of ergonomics, the special material is cut into three sections of the sole design to meet the 360 fold folding and soft fitting of shoes to meet the comfortable wear of feet and shoes in various poses.

ANTI-STATIC antistatic series static energy discharging system

Through its proprietary technology, Bata adopts high-tech synthetic materials and unique structural design, so that the body's accumulated static electricity can be exported through the sole of the shoe to eliminate the static electricity generated by all the walking processes.

GEL FIT shock absorption series Stability and comfort

Bata shock-absorbing series uses the principle of "human body mechanics", combines the structure of human feet, and designs invisible and heighten. It uses the most advanced set of soft, hard and light in the world, so it is safe and comfortable, and has the function of invisible increase.

Bata Shoe Museum

Since 1940, with the passion and passion for shoes, Mrs. Sojna Bata has been collecting shoes from all over the world.

In 1979, Mrs. Sojna Bata founded the fund, which is a very important material for shoes, fashion and education.

In 1995, the current "Bata the Bata Shoe Museum" was built. The five storey building exhibited the treasures of Mrs. Sojna Bata, which is rare in the world.

Bata Shoe Museum is now the largest the Bata Shoe Museum in the world. It is located in the downtown area of Toronto. It is exhibited in three exhibition areas: the guiding area, the key area and the characteristic area.

Apart from the special rare boxes, the exhibition is open to display. It is divided into ancient shoes, wedding shoes, shoes of honor, trend of every era, royal tradition and folk custom collection. From the history of shoes, we can clearly see the evolution of human development and life.

The museum has the latest acoustooptic equipment and refined display windows, with instructions on each pair of shoes.

There are thousands of shoe making tools and shoe holders hanging in the model shoe making room of the museum, which are popular from four thousand years ago.

Technological innovation

"THE MOPPET"

1895 -- the first shoe of Tomas, Antonin and Anna, and their new T.& A. Bata company, wool spinning home slippers.

This is the first pair of shoes produced by the concept of "factory" instead of "family workshop", which has changed the production mode of the whole industry.

"GATSBY, SR."

1897/1904 - SEGLAKY (or BATOVKY) changed everything Bata companies and consumers.

People living in the nineteenth Century are also used to wearing heavy leather shoes with symmetrical shoe last.

On the contrary, SEGLAKY is a lightweight, breathable, new type of shoe with cotton and linen upper, toes partially covered with leather and leather sole.

The new shoes are stylish and breathable, plus a cheaper price than shoe adhesives, giving SEGLAKY a new buying frenzy.

SUPER SAILOR "

In 1912, Tomas Bata launched this lightweight all-in-one fabric shoe. Its vulcanized rubber soles were used to blend the rubber and waterproof fabric together by vulcanizing process, and permanently connect the sole and the upper. This technology has been widely practiced after more than 1 centuries.

"SENOR WELLINGTON"

1935 - Wellington boots have a noble lineage and have always been praised by the dandy.

Until the middle of 1930s, Bata used mold filling to produce its own version of Wellington at a very low cost in factories around the world. It changed the fate of the labor class and replaced easily soaked wooden floor shoes in the field.

"THE GREAT PRETENDER"

1937 -- Le Galose (or The Galosh) is a waterproof shoe with fashionable styling and a slippery surface with a concave convex surface, so that ladies are no longer plagued by rainwater and can also match clothes, making rubber shoes very popular, so that in 1937, Bata exported more than 18 million pairs of shoes from Zlin.

In the meantime, Bata's other technological innovations include semi-automatic conveyor belts, leather assembly conveyor belts, and automatic conveyor belts that have been produced over the past 1940-1942 years, bringing output to a new high.

"THE NOVICE"

In the late 1940s and late 1940s, Bata began to produce this low-priced all rubber shoes, which became a kind of shoes that everyone could afford in Asian and African markets.

For most people, these shoes become the first pair of shoes they wear on their bare feet.

In all the shoes of Bata, this shoe is still in production today.

Because of its huge production, New York magazine once predicted that Bata thong was a symbol of twentieth Century.

"THE DESERT RAT"

1950s - Safari boots: "these boots represent your understanding of Africa", but Bata only started producing this Safari boots in Kenya in 50s.

For decades it has never changed: practical, clear, concise lines, and soul searching design.

The leather surface of boots and the combination with sole are hand made by moistureproof nylon thread.

The rubber sole ensures the overall flexibility of the shoes. The thick striped rubber soles make the shoes comfortable and strong.

"THE BULLET"

Bullet of Bata.

In twentieth Century, 50 and 60s were the outbreak of Bata technological innovation.

Research and development have brought about machines such as two stamping (direct vulcanized rubber), HIPAK (full injection molding), MONOPLAX (automatic cavity molding), HITEX (direct PVC sole casting), BIPAK (direct casting of two colored soles), and automatic bonding and stitching.

The Bata bullet shoes designed for track and field players are very similar to those of past basketball shoes. But Bata uses suede to make this shoe, so that other manufacturers using vulcanizing methods can not copy it.

Bata bullet shoes are a forgotten classic.

"ROBBER SOUL"

1985 - "PESHAWARI" is a classic men's sandals. In the past first Century, the popular style was to use old tire rubber as sole, while vamp was made of genuine leather or synthetic leather material. But by 1985, Bata began to produce PESHAWARI sandals without its own style, genuine leather shoes, PVC soles, and tyres on sole.

TOUGHEE, B-FIRST and NAUGHTEE BOY

1970s to date - TOUGHEE, B-FIRST and NAUGHTEE BOY.

Bata decades of classic shoes for men and women made around the world.

In 2005, Bata provided almost 60% of school shoe in Asian market.

In some countries, the name of Bata is almost the same as school children's shoes, which leads to the famous slogan: "wear Bata first, then go to school."

"BABY BOUNCER"

Bata realized the subtle feelings of naughty children and their little feet under the age of 10.

So we began to design a patent technology of "BUBBLEABSORBER" for manufacturing BUBBLLEGUMMERS grade children's shoes.

Based on the principle of force grading, BUBBLEABSORBER technology uses cushioning rubber and a platform made of semi pparent PVC spheres under the rubber insole to protect the weak parts of the heel bone, so that the feet of the baby can be protected to the maximum extent and allow them to operate without injury.

"GINGER ROGERS"

2000 - scientific creation makes the feeling of comfort possible.

For example, in Europe, Bata introduces a patent idea, such as Acquastatic, which is a patent derived from the movement of static electricity generated by human body, or Emotion, a sole design that accords with anatomical principles, and a device that absorbs vibration to maximize your comfort.

In 2001, Bata and Italy Venice ADB design studio jointly create a combination of Emotion technology and fashion design in a product line.

This is also the characteristics of Bata products appearing on the market today.

"PREMIUM COLLECTION"

In 2005, from the Bata R & D center in Italy, the four functions of technology as the core provide a comfortable and healthy product for all Chinese consumers. Technology is divided into "Bata breathable series, Bata super soft series, Bata anti-static series, Bata shock absorption series".

"PREMIUM COLLECTION" provides consumers with a perfect plan for both comfort and style.

Bata's social responsibility

Bata is committed to becoming a company that is passionate about social welfare, and has a good reputation in the countries where it operates.

Bata builds local businesses by supporting education and charities in the form of "project cooperation".

Through employee charitable donations, educational and cultural donations, employee participation programmes are implemented in social organizations and citizens.

Bata also strives to cooperate with well-known social organizations that are committed to improving people's health, education, safety, working environment and economic level, and striving to contribute to the protection and promotion of the natural environment.

Bata respects the integrity of local culture and is also very concerned about local social and national responsibilities.

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Bata children's foundation

Bata global children's foundation, founded in 1955 in Lausanne, Switzerland, is an independent and globalized project. Bata global staff volunteers and the foundation work together to make great contributions to improving the education, life, water and medical facilities of children in their communities.

Our aim is to promote and support the development of children all over the world.

Core areas: schools, education, sports, orphanages

Comprehensive areas: disaster relief, entrepreneurship, environment, creativity

Global case selection

Bata (France) is actively involved in the treatment and assistance of rare diseases, not only providing material help for sick children, but also providing solid funding for research laboratories.

Bata (Italy), together with its clients, has raised more than 70000 euros for the Telethon agency to study the genetic diseases to save children.

Bata (Europe) and Bata (South Africa), together with Surgikids, provide support for life-saving surgery for children in need of poverty.

Bata (Columbia) donated 6000 pairs of children's shoes for the victims of Mojana flood.

Bata (Bolivia) works with the IPENO foundation to help local needy children get free dental services.

Bata (Zimbabwe) established a Bata primary school in the early 1955.

Thomas Bata Foundation

Thomas Bata foundation maintains the history and tradition of Bata family. Its main task is to support social and cultural development, youth education and adult education in the field of social prosperity and healthy development, and provide support for entrepreneurial activities.

In the field of education, the Thomas Bata foundation plays the role of Education Center, often organizing conferences, seminars and training courses for popular topics.

The foundation also joined the International Youth achievement organization to support business and economic education in schools and hold exhibitions and concerts for young and promising artists.

The Thomas Bata foundation has worked closely with the local organizations such as the city government, City Gallery, Bata Graduate School of Arts, etc. to carry out cultural and historical activities. Most of the foundation's activities are closely related to other schools in Thomas Bata University and in the city of

Every year, the foundation holds various important activities, including the traditional international student woodcarving symposium, the Thomas Bata Foundation Award for the best English papers, the May 1st public celebration, and the "management capability test" competition.

Thomas Bata foundation strongly supports young artists' research projects and other student projects, laying a decisive position for the foundation.

The Thomas Bata foundation is headquartered in the restored Thomas Bata residence, which the local people call Bata villa.